In 2024, Spotify and Acne Studios announced a unique partnership: We were setting out to create new ways for artists to connect with fans and express their creativity across music and fashion. On Wednesday, we brought the partnership to life with a captivating performance by WILLOW at London's iconic Hackney Church. With 12 million monthly listeners on Spotify, the artist is the face of Acne Studios' Fall/Winter 2024 campaign.
We invited WILLOW's top fans in the area to the exclusive event, where she performed songs from her latest album, ceremonial contrafact (empathogen deluxe), including home, false self, and symptom of life. With WILLOW counting London among her most-streamed cities globally on Spotify, it was only fitting that the U.K. capital play host to the event-which also marked her European performance debut.
The evening was a vibrant celebration of sound and style. Guests were treated to Spotify x Acne Studios merchandise while the historic backdrop of the church created an extraordinary atmosphere. Other artists in attendance included Arlo Parks, Shygirl, and Cat Burns.
WILLOW
Arlo Parks
Cat Burns
Obongjayar
WILLOW
Oliver Sim
Shygirl
NEXT
Spotify x Acne Studios Our partnership with the Swedish multidisciplinary fashion house embodies our commitment to be at the forefront of culture and explore innovative ways to amplify artistic expression. Leveraging the brand's Acne People program, which has featured artists like ROSAL A, Caroline Polachek, Bladee, KAYTRANADA, Yaeji, and ILLIT, we're curating a roster of today's most exciting musical talent.
Beginning with WILLOW, this ongoing collaboration will connect artists with their fans through IRL events, codesigned merchandise, and exclusive content throughout the year. Follow Acne Studios on Spotify and stay tuned for more announcements.
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In 2024, Spotify and Acne Studios announced a unique partnership: We were setting out to create new ways for artists to connect with fans and express their creativity across music and fashion. On Wednesday, we brought the partnership to life with a captivating performance by WILLOW at London's iconic Hackney Church. With 12 million monthly listeners on Spotify, the artist is the face of Acne Studios' Fall/Winter 2024 campaign.
