FCB, part of the Interpublic Group of Companies (NYSE:IPG), has announced changes to the way in which it structures its business on the African continent.
FCB South Africa, currently the head office for the network in Africa, has been renamed FCB Africa. This change signifies the network's intent to bring the FCB Africa network more closely together.
It's not merely a symbolic change; the agencies affiliated to the network have also signed new contracts with IPG that ensure their status is on a par with other agencies in FCB Worldwide's global network.
In addition, the new contracts link the agencies more closely with the head office and as a result, all agencies in the network have added the prefix FCB' to their names.
Further, the co-ordinating agency in the network will be renamed FCB Connect, with Philip van Rensburg continuing as managing director. Van Rensburg also has the support of the FCB group exco through Eric D'Oliveira, managing director of FCB Cape Town, whose exco portfolio includes FCB Connect. Brett Morris will continue to hold CEO responsibility for all FCB agencies on the continent.
At the press conference in Johannesburg last Thursday November 19, Morris stressed that the change is far more than just a rebrand'.
He said it represented an important philosophical paradigm shift which puts all agencies on the continent on an equal footing with their global counterparts, and heralds a more symbiotic relationship between the African agencies.
As an African, I am thrilled that we have unified our business in Africa in this way, he said.
Requiring all agencies within the network to commit to the same contract not only highlights the importance of individual markets within Africa, putting them on a par with their international counterparts underlines how valuable Africa is as a market for the global FCB business.
Strengthening the links between Africa and the FCB Worldwide in this way also commits FCB Worldwide to enhanced levels of support for agencies and their clients on the continent, and will spark a new era of collaboration between these agencies and others on other continents.
--
On a personal level, I cannot tell you how excited I am by the new challenges I see facing the network, and I am honoured to lead FCB Africa, engage with its teams and clients, and work hand-in-hand to positively influence the future for our mutual benefit, he said.
I see us exchanging ideas more regularly, sharing knowledge and best practice on a daily basis, exploring options and building new teams. At the end of the day, this is the communications industry, and those that work in it want to be challenged - creatively and strategically. This is set to take us and our clients to a whole new level.
The FCB network is one of the oldest on the continent starting almost 90 years ago in South Africa, with Broughton Advertising in Zambia becoming the first agency outside of South Africa to join the in1995.
There are currently 21 agencies affiliated to the FCB Africa network covering 24 markets across sub-Sahara Africa. All will report into Morris and FCB Africa CFO, Graham Vivian. By country (and agency), they are:
Angola & Mozambique
-
BACK
Cameroon & Chad
-
FCB Palmares
DRC & Congo
-
FCB Oxygene
Ethiopia
-
Astar
Ghana
-
FCB Admedia
Ivory Coast, Togo and Burkina Faso
-
FCB Intuition
Kenya & Tanzania
-
FCB Sema House
Liberia
-
Premier Group
Malawi
-
FCB Times Communication
Mali
-
FCB Publistar
Mauritius & Madagascar
-
FCB Cread
Namibia
-
BlueBerry
Nigeria
-
FCB Brandfirst (Media agency)
Nigeria
-
FCB DpPartnership
Senegal
-
FCB Insights
South Africa
-
1886
South Africa
-
FCB Cape Town
South Africa
-
FCB Durban
South Africa
-
FCB Johannesburg
Zambia
-
FCB Zambia
Zimbabwe
-
FCB Zimbabwe
A further three agencies - in Botswana, Uganda and Rwanda - will sign with FCB Africa by the end of this year.
Larger Pan-African accounts include:
WingsCorp (Indonesia)
Washing detergents such as SoKlin, Goodmama, Boom, Soklin Protect
Noodles - Mie Supreme
Tiger Brands
Tastic, Crosse & Blackwell, Fattis & Monis, Doom,
Engen
Davita Trading
Davita Juice, Jolly Juice, Benny Stock
Moneygram
Aldor
Pin Pop
Yougeta
Distell
Savanna
Advans Micro Finance Bank
Old Mutual
SA Tourism
PPC Cement
About the FCB Global Network:
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company focused on changing consumer behaviour for the benefit of clients, colleagues and communities. With more than 8,000 people from 120 offices in 80 countries, the network brings strong understanding of local markets and cultures while continuing a heritage of creativity and success dating from 1873. FCB is part of the Interpublic Group of Companies (NYSE:IPG).
Learn more about FCB Africa at www.fcb.co.za
South Africa
News
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
03/03/2026
Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...
03/03/2026
Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...
03/03/2026
Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...
03/03/2026
As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board
Lawo has announced appointment of Jamie Dunn as chief e...
03/03/2026
A team of legendary announcers and analysts and a classic graphics look will bring the past to life
NBC Sports and Peacock will return to yesteryear for tonigh...
FCB, part of the Interpublic Group of Companies (NYSE:IPG), has announced changes to the way in which it structures its business on the African continent.
