SMPTE Hollywood Section to explore Datas Impact on Production Decisions at May Meeting

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The Hollywood Section of SMPTE , the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, today announced that Steve Yedlin, ASC will present his work on cinema image quality this month's Section meeting, May 16 at the Linwood Dunn Theater. The two-part demonstration, titled On Acquisition and Pipeline for High-Resolution Exhibition, premiered at Camerimage in 2016 and now is widely available online. The SMPTE Hollywood Section event will give attendees the opportunity to view Yedlin's demonstration in a high-quality theatrical exhibition venue.

Steve's demonstration has stirred excitement among imaging professionals for its no-nonsense, evidence-based approach to understanding resolution and the perception of image clarity, said SMPTE Member Joachim Zell, vice president of technology at EFILM, who is producing the meeting. It challenges some of our culturally conditioned dominant narratives about photographic integrity.

The concepts underlying the demonstration are not camera-specific; the presentation will include footage acquired with Alexa 65, Alexa XT, Super 35mm film, Sony F55, IMAX 65mm 15-perf film, and Red Weapon cameras.

What: SMPTE Hollywood Section, May Meeting

Topic: On Acquisition and Pipeline for High-Resolution Exhibition with Steve Yedlin, ASC

When: Wednesday, May 16, 2018 - Reception at 6:30 p.m. and Meeting at 7:30 p.m.

Where: Academy of Motion Picture Arts and Sciences (AMPAS), Linwood Dunn Theater, 1313 Vine St., Los Angeles, CA 90028. Free parking is available behind the building.

Price: Free for SMPTE members and non-members

Register https://www.eventbrite.com/e/on-acquisition-and-pipeline-for-high-resolution-exhibition-tickets-45695454334

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About Steve Yedlin, ASC Director of Photography

Yedlin's passions and curiosity focus on the art and science of motion imaging and photographic lighting. His obsession is not exclusionary; he examines the broadest emotional scope of visual storytelling and the narrowest mathematical granularity of image science. The cinematographer is a longtime friend and collaborator of writer/director Rian Johnson. The two filmmakers' work together began when both were teenagers making homemade short films with unlikely titles such as Thesaurus Thief and Hey Lady, You Dropped Your Wallet and has evolved to include the highly regarded, if no less singular, feature films Looper, The Brothers Bloom, Brick, and Episode 8 of the Star Wars saga: The Last Jedi. When he's not working with Johnson, Yedlin enjoys exploring the flexibility of his craft with a variety of directors and projects. His range of work includes intense indie dramas, Hollywood visual effects spectacles, comedies (both broad and dark), horror films, and the occasional documentary. Through an ongoing personal project in which he is studying the nuances of color science, Yedlin has developed methods for the mathematical modeling of physical photochemical processes to emulate traditional film response better when using digital image acquisition.

Further information about the SMPTE Hollywood Section is available at www.smpte.org/hollywood. Further information about SMPTE is at smpte.org.

About the SMPTE Hollywood Section

The Hollywood Section of SMPTE was originally organized as the West Coast Section in 1928. Today, as its own SMPTE Region, it encompasses more than 1,200 SMPTE Members with a common interest in motion-imaging technology in the Greater Los Angeles area. The Hollywood Section offers free meetings monthly that are open to SMPTE Members and non-members alike. Information about meetings is posted on the Section website at www.smpte.org/hollywood.

About SMPTE

For more than a century, the people of SMPTE (pronounced simp-tee ) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of talkies and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar and multiple Emmy Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code and the ubiquitous SMPTE Color Bars are just two examples of SMPTE's notable work. As it enters its second century, SMPTE is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.

SMPTE's global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to SMPTE's standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join. All trademarks appearing herein are the properties of their respective owners.

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