
Musicalmente, este 2023 estuvo definido por el regreso de importantes estrellas pop femeninas, una diversidad sonora que encabez las listas y una atm sfera musical global que dio lugar a poderosos g neros . Por el lado de los podcasts, los creadores est n respondiendo a las tendencias en tiempo real y el p blico est recurriendo a los podcasts para unirse a conversaciones culturales m s amplias. Como siempre, nuestra campa a Spotify Wrapped 2023 refleja estas tendencias, y nuestras listas muestran lo que escucharon este a o m s de 574 millones de personas en todo el mundo.
Contin a leyendo para obtener m s informaci n sobre los artistas, canciones, lbumes y podcasts m s populares de 2023, luego echa un vistazo a la experiencia de usuario personalizada de Wrapped que celebra lo que escuchaste este a o.
Top de artistas globales de 2023 Reediciones reinventadas, giras mundiales que baten r cords y coloridas pulseras de la amistad: los fan ticos de todo el mundo estar n encantados de ver a Taylor Swift como la artista m s escuchada de este a o, con m s de 26,1 mil millones de reproducciones globales desde el 1 de enero. En las 48 horas previas a esta coronaci n, Spotify revel 21 piezas de un puzzle con sorpresas relacionadas con Taylor Swift en vallas publicitarias desde Sao Paulo hasta Yakarta. Estas pistas culminaron en un video destacado que inclu a gui os a su universo, desde peces koi y gatos, hasta sus infames labios rojos. Por tiempo limitado, cuando reproduzcas una de sus canciones en Spotify, ver s c mo la barra de progreso cambia y brilla para que coincida con el color de cada una de sus Eras .
En segundo lugar qued la superestrella del reggaet n Bad Bunny, quien tambi n tuvo un a o destacado con un nuevo lbum, nadie sabe lo que va a pasar ma ana. Completando los cinco primeros estuvieron The Weeknd, Drake, y Peso Pluma.
Top global de canciones de 2023 La canci n m s escuchada del a o, Flowers, de Miley Cyrus, que bati r cords, tuvo un impulso incre ble desde el d a de su debut hasta los meses de verano y ahora cuenta con m s de 1.600 millones de reproducciones en todo el mundo. En el segundo y tercer lugar se encuentran Kill Bill de SZA y As It Was de Harry Styles. El cuarto y quinto lugar fueron de Jung Kook con Seven (feat. Latto), y Eslabon Armado y Peso Pluma con Ella Baila Sola.
Top global de lbumes de 2023 Los oyentes miraron al pasado al elegir qu lbumes reproducir, ya que varios de los cinco lbumes m s populares de este a o se lanzaron antes de 2023. El lbum m s reproducido del a o, por segundo a o consecutivo, es Un Verano Sin Ti de Bad Bunny, con m s de 4.500 millones de escuchas a nivel global, seguido del lbum Midnights de Taylor Swift. SZA ocupa el tercer lugar con SOS. Y en el cuarto y quinto lugar est n Starboy de The Weeknd y MA ANA SER BONITO by KAROL G.
Top global de podcasts de 2023
Spotify es la plataforma de podcasts m s utilizada en muchos mercados clave de todo el mundo y tambi n es el editor de podcasts n mero uno en los EE. UU., seg n los datos m s recientes de Edison Research. Por cuarto a o consecutivo The Joe Rogan Experience se lleva el honor de ser el podcast m s reproducido del a o a nivel mundial. En segundo lugar y por segundo a o, est Call Her Daddy y en tercero Huberman Lab, seguido de anything goes with emma chamberlain y On Purpose with Jay Shetty. Ocho de los 25 podcasts principales en las listas mundiales son podcasts de Propiedad y Licencia de Spotify, y nueve de los 25 podcasts principales en los EE. UU. tambi n lo son.
A lo largo del a o, estos podcasts, as como muchos otros, destacaron los principales momentos de la cultura pop, desde la m sica hasta las pel culas y la tecnolog a.
Durante la primavera y el verano del hemisferio norte estuvieron llenos de contenidos impulsados por ni as y mujeres. Las combinaciones de la Renaissance Tour de Beyonce, Taylor Swift | El Eras Tour y el xito de la pel cula Barbie generaron conversaciones culturales en muchos g neros de podcasts sobre econom a y entretenimiento.
A lo largo del a o, el mundo qued fascinado, frustrado y, a veces, asustado por el aumento de la IA. Los podcasts ofrecieron una visi n cr tica y matizada de la creciente tendencia tecnol gica.
Las tendencias globales que dieron forma a nuestro a o Estos artistas, canciones, lbumes y podcasts m s reproducidos no fueron los nicos indicadores para 2023. Las tendencias de la cultura pop tambi n impulsaron los rankings, desde playlists tem ticas hasta incrementos altos de reproducciones de canciones.
Este a o, Eurovisi n tuvo un gran impacto, ya que Tattoo de la ganadora Loreen y Cha Cha Cha del segundo lugar K rij alcanzaron el top 10 de la lista diaria global el d a despu s de la final.
La Generaci n Z contin a abrazando la tendencia sin g nero o g nero h brido , neg ndose a ser definida por un solo estilo y movi ndose sin problemas entre diferentes sonidos. Tambi n adoptan los estados de nimo y buscan playlists y canciones que mejor describan el estado de nimo o el momento en el que se encuentran.
Este a o tambi n marc un aumento significativo en el entusiasmo colombiano por la m sica mexicana. Colombia emergi como el quinto mayor consumidor de m sica mexicana en 2023, mostrando un aumento del 85% en su consumo durante el a o.
El consumo de m sica instrumental cl sica india sigue creciendo en Spotify en la India y en todo el mundo. En los ltimos 24 meses, el consumo de m sica cl sica de la India creci cerca de un 500% en Spotify. Adem s, el 45% de los oyentes de m sica cl sica india en Spotify tienen menos de 25 a os.
Afrobeats es uno de los g neros de m s r pido crecimiento en Spotify, con un crecimiento del 550% desde 2017. En 2023, Rema se convirti en la primera canci n de Afrobeats de un artista en alcanzar mil millones de reproducciones en Spotify.
El Mandopop, con
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