
I dag presenterade vi v rt resultat f r det f rsta kvartalet 2026. Vi inleder ret med starkt momentum i hela verksamheten och fortsatt innovation p plattformen. Resultatet var i linje med eller ver v ra f rv ntningar inom samtliga nyckeltal, med fortsatt stark tillv xt i b de anv ndare och prenumeranter och ver 760 miljoner m natliga aktiva anv ndare. Vi levererade ocks v r n st h gsta bruttomarginal hittills.
Vi passerade 760 miljoner m natliga aktiva anv ndare, levererade den premiumanv ndartillv xt vi hade som m l och s g ett starkt engagemang fr n s v l befintliga, som terkommande och nya anv ndare. Sedan den globala lanseringen av v r mer personaliserade gratisupplevelse lyssnar och tittar anv ndare i nyckelmarknader som USA p Spotify fler dagar per m nad. Allt detta st rker v r tilltro till fortsatt tillv xt vad g ller b de totala anv ndare och premiumanv ndare, l g churn samt fortsatt utveckling av int kter och marginal , s ger Alex Norstr m, co-CEO.
Vi r v l positionerade tack vare v r stora och engagerade anv ndarbas, starka relationer med kreat rer och m nga rs investeringar i personalisering och infrastruktur i stor skala. Tillsammans skapar detta en plattform som kan ta vara p de m jligheter som ges och ppna helt nya tillv xtv gar som kan ta oss till niv er som tidigare varit sv ra att f rest lla sig. Vi ser betydande potential att v xa vad g ller anv ndare, format och engagemang, samt att ver tid vidareutveckla vad Spotify r och kan bli , s ger Gustav S derstr m, co-CEO.
https://storage.googleapis.com/pr-newsroom-wp/1/2026/04/2026_Q1_Earnings_Sharecard-SWE_1v2-smaller2085034850384.mp4
Resultat f r f rsta kvartalet 2026
Antal premiumanv ndare kade till 293 miljoner, en kning med 9 % j mf rt med f reg ende r
M natliga aktiva anv ndare (MAU) kade till 761 miljoner, en kning med 12 % j mf rt med f reg ende r
Totala int kter kade med 14 % j mf rt med f reg ende r till 4,5 miljarder euro
Bruttomarginalen steg med 140 baspunkter j mf rt med f reg ende r till 33%
R relseresultatet uppgick till 715 miljoner euro
Under f rsta kvartalet 2026 gav vi v ra lyssnare nnu fler s tt att uppt cka och f rdjupa sin relation till den musik samt de poddar och ljudb cker de lskar. Samtidigt fortsatte vi att st tta kreat rer, artister, f rfattare och partners med fler verktyg f r att v xa p Spotify. H r r n gra h jdpunkter fr n Spotifys Q1 2026:
Mer Discovery och kontroll f r lyssnarna
Forma din smakprofil p Spotify
Taste Profile g r det m jligt f r anv ndare att se hur Spotify tolkar deras smak och sj lva justera den, s att de f r st rre kontroll ver vad som visas p startsidan. Funktionen r i beta och rullas nu ut till premiumanv ndare i Nya Zeeland, f r att d refter lanseras p ytterligare marknader.
Prompted Playlist ut kas till poddar och n r fler premiumanv ndare
Prompted Playlist i beta har ut kats till premiumanv ndare i USA och Kanada. Funktionen g r det m jligt att beskriva exakt vad man vill lyssna p med egna ord och ger anv ndarna mer direkt kontroll ver algoritmen. Prompted Playlist har nu breddats fr n musik till att ven inkludera poddar.
SongDNA visar vad och vem som ligger bakom din favoritmusik
V r nya betafunktion SongDNA rullas nu ut globalt till premiumanv ndare och ger fans ett f rdjupat s tt att utforska l tskrivare, producenter, samarbeten, samplingar, interpolationer och covers bakom musiken de lskar.
About the Song m jligg r nya s tt att utforska ber ttelserna bakom musiken
About the Song rullas ut i beta p utvalda marknader och integrerar ber ttelser och kontext direkt i lyssningsupplevelsen genom kort som anv ndaren kan bl ddra igenom f r att f rdjupa f rst elsen f r musiken.
Topplistor f r ljudb cker g r det enklare att hitta n sta bok att lyssna p
Audiobook Charts g r det enklare f r lyssnare i USA och Storbritannien att uppt cka vad som r popul rt p Spotify, med veckovisa topplistor ver de mest lyssnade ljudb ckerna, b de totalt och per genre.
F r fans n rmare artisterna de lskar
Bad Bunny tar Billions Club Live till Tokyo
Bad Bunny skrev historia med sin f rsta spelning n gonsin i Asien n r han intog scenen i Tokyo f r en exklusiv Billions Club Live-konsert inf r ver 2 300 av sina st rsta fans. Spotify tog sedan den of rgl mliga kv llen vidare till fans v rlden ver genom premi ren av Billions Club Live with Bad Bunny: A Concert Film.
BTS och Spotify tar ARIRANG' till fans i New York
Som en del av Spotify x BTS: SWIMSIDE intog BTS scenen p Pier 17 f r sin f rsta spelning i USA p fyra r, d r de firade ARIRANG tillsammans med ver 1 000 lokala toppfans. Efter konserten deltog gruppen i en Q&A med Suki Waterhouse, d r de delade exklusiva insikter om arbetet bakom albumet och sin terkomst till musiken.
St ttar kreat rer och partners i hela ekosystemet
Spotifys Loud & Clear-rapport visar en bransch i fortsatt stark utveckling
Spotify var ven 2025 den akt r som betalade ut mest globalt, med ver 11 miljarder dollar till musikbranschen och en total utbetalning p n rmare 70 miljarder dollar sedan starten. V r rliga rapport om ekonomin bakom musikstreaming visar den betydande tillv xten och de strukturella f r ndringar som har pr glat branschen, s rskilt under det senaste decenniet.
Nya format, verktyg och insikter som hj lper varum rken att n och engagera fans
Vi introducerade nya annonsformat och verktyg, inklusive Sponsored Playlists, Carousel Ads, Split Testing och Automated Bid, och delade ny research som hj lper annons rer att n och engagera fans p Spotify.
St d till poddare i olika skeden av tillv xt
Genom uppdateringar av Spotify Partner Program forts tter vi att lyfta hur kreat rer bygger mer h llbara aff rer, ett r efter lanseringen. Vi uppm rksammade ocks ett viktigt gonblick f r poddbranschen n r Good Hang with Amy Poehler fr n The Ringer vann den f rsta Golden Globe-utm
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