The average consumption of television is already in 4 hours and 12 minutes a day Los datos econ micos y de audiencias del sector audiovisual en Espa a, seg n la CNMC en referencia al cuatro trimestre de 2013, arrojan unos ingresos totales, que ascendieron a 988,39 millones de euros sin incluir subvenciones.
La Comisi n Nacional de los Mercados y la Competencia (CNMC) ha publicado por primera vez los datos espec ficos del sector audiovisual (ya que hasta ahora hac a p blicos la extinta Comisi n del Mercado de las Telecomunicaciones) que recoge tanto par metros econ micos como cifras de audiencias del sector audiovisual en Espa a.
Seg n la CNMC, el consumo medio de televisi n en el cuarto trimestre de 2013 fue de 4 horas y 12 minutos por persona y d a. La penetraci n de los servicios de televisi n de pago se situ en 8,1 abonados por cada 100 habitantes (-0,7% interanual).
M s de la mitad de los abonados a televisi n de pago, un 52%, suscribieron el servicio con un operador de telecomunicaciones, que le ofreci tambi n banda ancha y servicios de voz.
En cuanto a plataformas, el consumo de televisi n se reparti en un 82,8% para la TDT, el 4,3% para la televisi n por sat lite y el 12,9% para las plataformas de cable y TV-IP.
Por edades, entre los 18 y 64 a os, la mayor parte de la audiencia se decant por Atresmedia y Mediaset con 31,6 y 30,3 puntos, respectivamente. En cambio, en el segmento de poblaci n mayor de 65 a os las audiencias estuvieron algo m s repartidas entre los 3 grupos principales: Atresmedia (26,7), Mediaset (25,6) y CRTVE (20,2).
Business
Los datos econ micos y de audiencias del sector audiovisual en Espa a, seg n la CNMC en referencia al cuatro trimestre de 2013, arrojan unos ingresos totales, que ascendieron a 988,39 millones de euros sin incluir subvenciones, disminuyendo un 1,7 % respecto al cuarto trimestre de 2012.
Los ingresos por publicidad, aumentaron un 3,1% en tasa interanual, siendo la partida m s importante con 548,3 millones de euros.
Los accesos a TV de pago, incluyendo los servicios de televisi n m vil, disminuyeron un 8,8% en tasa interanual, con 374.167 abonados menos que en diciembre de 2012.
Con una ca da interanual del 1,7%, los ingresos totales ascendieron a 988 millones de euros (subvenciones no incluidas). La televisi n en abierto obtuvo 469 millones de euros, la televisi n de pago 422 millones y los servicios de radio 96,8.
En peso relativo, cada segmento represent una participaci n del 47,5%, del 42,7% y del 9,8%, respectivamente.
Por ingresos, los dos principales medios de transmisi n fueron la televisi n terrestre (487 millones de euros) y la televisi n por sat lite (291M).
La televisi n por sat lite y la radio fueron las nicas que registraron avances en la facturaci n, +0,1% y +2,3%, respectivamente.
Los mayores retrocesos interanuales fueron anotados por la televisi n IP(-16,9%) y los servicios de televisi n por cable (-11,2%).
Los ingresos publicitarios, que incluyen publicidad convencional, patrocinios, televenta y emplazamiento de producto, se cifraron en 548,3 millones de euros (96,8 millones de radio y 451,5 millones de televisi n).
Los de televisi n se desglosaron en 13,7 millones de televisi n de pago y 437,8 millones de televisi n en abierto. Dentro del segmento en abierto, las televisiones privadas obtuvieron 405 millones de euros que representaron el 92,5%.
Por su parte, el grupo de televisiones p blicas, con una p rdida de peso espec fico en el sector desde que en 2010 la Corporaci n de RTVE dejara de emitir anuncios, obtuvo 32 millones de euros, el restante 7,5% de los ingresos publicitarios.
En total, los ingresos publicitarios de la televisi n en abierto experimentaron un aumento interanual del 3,3% y los de la radio del 2,6%. Estos datos representan una ligera recuperaci n interanual en los ingresos por publicidad con respecto a las cifras obtenidas en el cuarto trimestre del a o anterior.
Los dos principales grupos de televisi n, Mediaset y Atresmedia, conjuntamente representaron el 85,2% de los ingresos totales.
Data in the audiovisual sector can consult and download this site de la CNMC.
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The average consumption of television is already in 4 hours and 12 minutes a day Los datos econ micos y de audiencias del sector audiovisual en Espa a, seg n la CNMC en referencia al cuatro trimestre de 2013, arrojan unos ingresos totales, que ascendieron a 988,39 millones de euros sin incluir subvenciones. 
