TVNZ is the first media company in New Zealand to adopt AWS's data collaboration service for advertisers to enhance personalized advertising
At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com company, today announced that Television New Zealand (TVNZ), New Zealand's state-owned, commercially funded television broadcaster, is the first media company in Aotearoa to adopt AWS Clean Rooms to transform the way it manages advertising. AWS Clean Rooms is an analytics service that helps companies across industries like advertising, media, and financial services more easily and securely collaborate on and analyze their combined customer datasets without sharing or copying one another's underlying data.
In the global media and entertainment industry, 71% of consumers expect personalized interactions. Data collected directly by a content provider about its viewers and audience, like viewership metrics, engagement data, and viewer preferences, becomes increasingly valuable to advertisers and critical to delivering a personalized viewing experience. Protecting the privacy of this data is paramount to TVNZ, and AWS Clean Rooms helps the broadcaster achieve this. With viewer consent, TVNZ collects audience viewership data, including show preferences and viewing trends, and collaborates with its advertising partners, such as McDonald's and media company OMD, to analyze these anonymized collective datasets in a protected environment. This generates unique customer insights, for example, identifying the types of programs McDonald's customers watch on the TVNZ+ mobile app. These insights help TVNZ and their advertisers improve their advertising and media strategy, helping to drive audience engagement and more personalized advertising and loyalty programs.
TVNZ also uses Amazon Personalize, a machine learning (ML) service that enables companies to create real-time personalized user experiences faster at scale, to recommend content based on individual viewing behaviors. For example, a viewer who watches a rugby documentary may receive recommendations to watch other sports shows or shows that are popular with other sports viewers.
If you want viewers to pay attention to your ads, you must show them personalized offers that resonate with their needs, said Rob Hutchinson, general manager of Digital, Commercial at TVNZ. AWS Clean Rooms enables us to do this by working with our advertisers to deliver personalization while protecting customer data. Our advertising partners can set up AWS Clean Rooms at low cost in just a few minutes, creating an environment for us to collaborate and analyze data securely to drive innovations that excite our audiences. We're mindful of our requirements in this area, and we're excited to be offering innovation while working in a future-fit and privacy-centric way.
TVNZ's AWS solution gave us a new opportunity to provide a solution to the ongoing challenge of being able to anonymise and deploy McDonald's first party data across advertising channels, said Jen Hilliar, Business Director at OMD, New Zealand. Analyzing our collective data safely and effectively in the cloud helped us deliver more personalized and relevant ads to users. Both McDonald's and OMD are excited to be part of this first-to-market opportunity, and we look forward to achieving more advertising campaign goals together, paving the way for retaining McDonald's valued data in a safe environment.
TVNZ worked with AWS Advanced Consulting Partner Slalom, a global technology consulting company, to implement AWS Clean Rooms. In just six weeks, Slalom understood the broadcaster's requirements and deployed AWS Clean Rooms to enable TVNZ and its advertisers to deliver personalized content more securely and cost-effectively. Key to this was the ability to share data in a secure and modern data exchange environment that meets TVNZ's robust data governance and privacy policy, which prevents the broadcaster from accessing advertisers' private consumer data.
Advertisers are searching for ways to personalize engagement with consumers, and the solution we've built for TVNZ using AWS Clean Rooms provides this, said Rio Longacre, global lead for Advertising and Marketing Transformation at Slalom. This six-week project was a fantastic experience for our team, and we are proud to be working with TVNZ and AWS to bring personalized advertising to the New Zealand market. So many global brands have signed up as advertisers for the pilot, demonstrating the incredible opportunity for broadcasters, like TVNZ, to be a leader in this space.
Broadcasters globally have been using the cloud and data analytics to deliver fresh content and a more personalized viewing experience, said Tiffany Bloomquist, country manager of Commercial Sector at AWS New Zealand. TVNZ is the first media company in New Zealand to benefit from the secure data-collaboration capabilities that AWS Clean Rooms delivers, making data analysis easy and transparent, driving advertising success without compromising data protection.
AWS has a long-term commitment to customers and local communities in Aotearoa New Zealand, investing in infrastructure and digital skills for customers and partners since it first started local operations in 2013. AWS plans to invest NZ $7.5 billion to open an AWS Asia Pacific (Auckland) Region, which is estimated to create 1,000 new jobs and contribute $10.8 billion to the country's gross domestic product (GDP) over the next 15 years.
North America Stories
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welc...
07/04/2026
SDVI Corporation today announced the next generation of its Rally media supply chain management platform, introducing a redesigned orchestration engine that rep...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...
07/04/2026
Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...
07/04/2026
April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...
07/04/2026
Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...
07/04/2026
Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...
07/04/2026
Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867):
Cuez ...
07/04/2026
CueScript to Showcase Innovations at NAB that Add Mobility Options, Ease Editing...
07/04/2026
Barix Extends Transport Options for Multi-Engine IP Encoder
Brie Clayton April 7, 2026
0 Comments
New for NAB, Barix adds SRT and RIST support to Mult...
07/04/2026
Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...
07/04/2026
Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...
07/04/2026
Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...
07/04/2026
Berklee Students to Honor George Martin with Performance of Original Scores The orchestra, led by associate professor Xander Rovang, will perform several work...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
TVNZ is the first media company in New Zealand to adopt AWS's data collaboration service for advertisers to enhance personalized advertising
