TVNZ is the first media company in New Zealand to adopt AWS's data collaboration service for advertisers to enhance personalized advertising
At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com company, today announced that Television New Zealand (TVNZ), New Zealand's state-owned, commercially funded television broadcaster, is the first media company in Aotearoa to adopt AWS Clean Rooms to transform the way it manages advertising. AWS Clean Rooms is an analytics service that helps companies across industries like advertising, media, and financial services more easily and securely collaborate on and analyze their combined customer datasets without sharing or copying one another's underlying data.
In the global media and entertainment industry, 71% of consumers expect personalized interactions. Data collected directly by a content provider about its viewers and audience, like viewership metrics, engagement data, and viewer preferences, becomes increasingly valuable to advertisers and critical to delivering a personalized viewing experience. Protecting the privacy of this data is paramount to TVNZ, and AWS Clean Rooms helps the broadcaster achieve this. With viewer consent, TVNZ collects audience viewership data, including show preferences and viewing trends, and collaborates with its advertising partners, such as McDonald's and media company OMD, to analyze these anonymized collective datasets in a protected environment. This generates unique customer insights, for example, identifying the types of programs McDonald's customers watch on the TVNZ+ mobile app. These insights help TVNZ and their advertisers improve their advertising and media strategy, helping to drive audience engagement and more personalized advertising and loyalty programs.
TVNZ also uses Amazon Personalize, a machine learning (ML) service that enables companies to create real-time personalized user experiences faster at scale, to recommend content based on individual viewing behaviors. For example, a viewer who watches a rugby documentary may receive recommendations to watch other sports shows or shows that are popular with other sports viewers.
If you want viewers to pay attention to your ads, you must show them personalized offers that resonate with their needs, said Rob Hutchinson, general manager of Digital, Commercial at TVNZ. AWS Clean Rooms enables us to do this by working with our advertisers to deliver personalization while protecting customer data. Our advertising partners can set up AWS Clean Rooms at low cost in just a few minutes, creating an environment for us to collaborate and analyze data securely to drive innovations that excite our audiences. We're mindful of our requirements in this area, and we're excited to be offering innovation while working in a future-fit and privacy-centric way.
TVNZ's AWS solution gave us a new opportunity to provide a solution to the ongoing challenge of being able to anonymise and deploy McDonald's first party data across advertising channels, said Jen Hilliar, Business Director at OMD, New Zealand. Analyzing our collective data safely and effectively in the cloud helped us deliver more personalized and relevant ads to users. Both McDonald's and OMD are excited to be part of this first-to-market opportunity, and we look forward to achieving more advertising campaign goals together, paving the way for retaining McDonald's valued data in a safe environment.
TVNZ worked with AWS Advanced Consulting Partner Slalom, a global technology consulting company, to implement AWS Clean Rooms. In just six weeks, Slalom understood the broadcaster's requirements and deployed AWS Clean Rooms to enable TVNZ and its advertisers to deliver personalized content more securely and cost-effectively. Key to this was the ability to share data in a secure and modern data exchange environment that meets TVNZ's robust data governance and privacy policy, which prevents the broadcaster from accessing advertisers' private consumer data.
Advertisers are searching for ways to personalize engagement with consumers, and the solution we've built for TVNZ using AWS Clean Rooms provides this, said Rio Longacre, global lead for Advertising and Marketing Transformation at Slalom. This six-week project was a fantastic experience for our team, and we are proud to be working with TVNZ and AWS to bring personalized advertising to the New Zealand market. So many global brands have signed up as advertisers for the pilot, demonstrating the incredible opportunity for broadcasters, like TVNZ, to be a leader in this space.
Broadcasters globally have been using the cloud and data analytics to deliver fresh content and a more personalized viewing experience, said Tiffany Bloomquist, country manager of Commercial Sector at AWS New Zealand. TVNZ is the first media company in New Zealand to benefit from the secure data-collaboration capabilities that AWS Clean Rooms delivers, making data analysis easy and transparent, driving advertising success without compromising data protection.
AWS has a long-term commitment to customers and local communities in Aotearoa New Zealand, investing in infrastructure and digital skills for customers and partners since it first started local operations in 2013. AWS plans to invest NZ $7.5 billion to open an AWS Asia Pacific (Auckland) Region, which is estimated to create 1,000 new jobs and contribute $10.8 billion to the country's gross domestic product (GDP) over the next 15 years.
North America Stories
16/07/2026
This recent graduate and Georgia native has turned an early fascination with live production into a growing passion for camera work
In the live-sports-video in...
16/07/2026
TNDV is marking the first anniversary of Aspiration 35, a mobile production truck built around ARRI Alexa 35 Live camera systems. Over its first year, the truck...
16/07/2026
ATSC has completed a major revision to its A/85 Recommended Practice: Techniques...
16/07/2026
FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in S...
16/07/2026
Sennheiser has released firmware version 1.4 for its Spectera wireless system and announced the Spectera Command Button (Cat. No. 701014). The update adds comma...
16/07/2026
ESPN and the Southwestern Athletic Conference (SWAC) have announced a multi-year...
16/07/2026
Audio-Technica has announced the 20 Series Control Application, a Stream Deck plug-in for compatible Audio-Technica USB microphones. The application is compatib...
16/07/2026
The fifteenth season of The Voice - La plus belle voix on TF1 used four Solid St...
16/07/2026
Gray Media and the Atlanta Hawks have announced a broadcast partnership that wil...
16/07/2026
Season 3 of Netflix's docuseries, which dropped this week, follows Jayden Da...
16/07/2026
The Texas Rangers and Rangers Sports Network presented by Progressive (RSN) have announced BZZR as the new direct-to-consumer distributor for Rangers game broad...
16/07/2026
With England's FIFA World Cup 2026 team getting ready to fly home after losi...
16/07/2026
In a return to Royal Birkdale, the team enjoys partnering with ETP and Gravity M...
16/07/2026
Along with a new studio at Ball Arena, the Colorado-based RSN is working with XR...
16/07/2026
Austria was back at the World Cup for the first time in 28 years, and the team d...
16/07/2026
With 42 RF cameras and high-power radio mics deployed, the spectrum environment ...
16/07/2026
June brought stabilization to the television market. Poles spent an average of 3 hours and 36 minutes a day in front of their TV screens exactly the same as i...
16/07/2026
Glensound returns to IBC with a major new addition to its intelligent loudspeaker range, the Greater Divine Supernal studio monitor, alongside recent developmen...
16/07/2026
33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...
16/07/2026
Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
16/07/2026
Onimusha: Way of the Sword is coming to GeForce NOW at launch, with the playable...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
TVNZ is the first media company in New Zealand to adopt AWS's data collaboration service for advertisers to enhance personalized advertising
