TVNZ is the first media company in New Zealand to adopt AWS's data collaboration service for advertisers to enhance personalized advertising
At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com company, today announced that Television New Zealand (TVNZ), New Zealand's state-owned, commercially funded television broadcaster, is the first media company in Aotearoa to adopt AWS Clean Rooms to transform the way it manages advertising. AWS Clean Rooms is an analytics service that helps companies across industries like advertising, media, and financial services more easily and securely collaborate on and analyze their combined customer datasets without sharing or copying one another's underlying data.
In the global media and entertainment industry, 71% of consumers expect personalized interactions. Data collected directly by a content provider about its viewers and audience, like viewership metrics, engagement data, and viewer preferences, becomes increasingly valuable to advertisers and critical to delivering a personalized viewing experience. Protecting the privacy of this data is paramount to TVNZ, and AWS Clean Rooms helps the broadcaster achieve this. With viewer consent, TVNZ collects audience viewership data, including show preferences and viewing trends, and collaborates with its advertising partners, such as McDonald's and media company OMD, to analyze these anonymized collective datasets in a protected environment. This generates unique customer insights, for example, identifying the types of programs McDonald's customers watch on the TVNZ+ mobile app. These insights help TVNZ and their advertisers improve their advertising and media strategy, helping to drive audience engagement and more personalized advertising and loyalty programs.
TVNZ also uses Amazon Personalize, a machine learning (ML) service that enables companies to create real-time personalized user experiences faster at scale, to recommend content based on individual viewing behaviors. For example, a viewer who watches a rugby documentary may receive recommendations to watch other sports shows or shows that are popular with other sports viewers.
If you want viewers to pay attention to your ads, you must show them personalized offers that resonate with their needs, said Rob Hutchinson, general manager of Digital, Commercial at TVNZ. AWS Clean Rooms enables us to do this by working with our advertisers to deliver personalization while protecting customer data. Our advertising partners can set up AWS Clean Rooms at low cost in just a few minutes, creating an environment for us to collaborate and analyze data securely to drive innovations that excite our audiences. We're mindful of our requirements in this area, and we're excited to be offering innovation while working in a future-fit and privacy-centric way.
TVNZ's AWS solution gave us a new opportunity to provide a solution to the ongoing challenge of being able to anonymise and deploy McDonald's first party data across advertising channels, said Jen Hilliar, Business Director at OMD, New Zealand. Analyzing our collective data safely and effectively in the cloud helped us deliver more personalized and relevant ads to users. Both McDonald's and OMD are excited to be part of this first-to-market opportunity, and we look forward to achieving more advertising campaign goals together, paving the way for retaining McDonald's valued data in a safe environment.
TVNZ worked with AWS Advanced Consulting Partner Slalom, a global technology consulting company, to implement AWS Clean Rooms. In just six weeks, Slalom understood the broadcaster's requirements and deployed AWS Clean Rooms to enable TVNZ and its advertisers to deliver personalized content more securely and cost-effectively. Key to this was the ability to share data in a secure and modern data exchange environment that meets TVNZ's robust data governance and privacy policy, which prevents the broadcaster from accessing advertisers' private consumer data.
Advertisers are searching for ways to personalize engagement with consumers, and the solution we've built for TVNZ using AWS Clean Rooms provides this, said Rio Longacre, global lead for Advertising and Marketing Transformation at Slalom. This six-week project was a fantastic experience for our team, and we are proud to be working with TVNZ and AWS to bring personalized advertising to the New Zealand market. So many global brands have signed up as advertisers for the pilot, demonstrating the incredible opportunity for broadcasters, like TVNZ, to be a leader in this space.
Broadcasters globally have been using the cloud and data analytics to deliver fresh content and a more personalized viewing experience, said Tiffany Bloomquist, country manager of Commercial Sector at AWS New Zealand. TVNZ is the first media company in New Zealand to benefit from the secure data-collaboration capabilities that AWS Clean Rooms delivers, making data analysis easy and transparent, driving advertising success without compromising data protection.
AWS has a long-term commitment to customers and local communities in Aotearoa New Zealand, investing in infrastructure and digital skills for customers and partners since it first started local operations in 2013. AWS plans to invest NZ $7.5 billion to open an AWS Asia Pacific (Auckland) Region, which is estimated to create 1,000 new jobs and contribute $10.8 billion to the country's gross domestic product (GDP) over the next 15 years.
North America Stories
08/05/2025
A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...
08/05/2025
For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...
08/05/2025
The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...
08/05/2025
WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...
08/05/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...
08/05/2025
This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...
08/05/2025
Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...
08/05/2025
IRVING, Texas Nexstar Media Group has tapped Bill Nardi as vice president of station operations, responsible for overseeing the day-to-day broadcast operations ...
08/05/2025
SEATTLE LumaTouch is partnering with CNN Academy to improve mobile storytelling techniques and support training across all of CNN Academy's training simulat...
08/05/2025
WASHINGTON The Society of Broadcast Engineers has filed comments with the Federal Communications Commission that support a proposal by the National Association ...
08/05/2025
Senior adviser to the United States Agency for Global Media Kari Lake has announced that One America News Network (OAN) will provide newsfeed services for fre...
08/05/2025
EdMon Expands as AI-Driven Post Production Workflows Gains Traction in Sweden an...
08/05/2025
Using Luma Mattes in Adobe Premiere Pro
Graham Quince May 7, 2025
0 Comments
This very quick tutorial shows you how to take an RGB clip and apply its ...
08/05/2025
OpenDrives Unveils Free Your Data' Initiative with New Astraeus Cloud-Nativ...
08/05/2025
Student Spotlight: Grigori Balasanyan The Armenian composer, who was named Boston Conservatory at Berklees 2025 student commencement speaker, talks about his ...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Unveils New Premieres Spanning Film and Music
Slick Rick's Victory with Idris Elba a...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces Lineup for Inaugural Storytelling Summit
11-Day Industry Event Launches with Tal...
08/05/2025
SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...
08/05/2025
Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...
08/05/2025
PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...
08/05/2025
Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Produ...
08/05/2025
Back to All News
Now in Production: Comedy Action Film Husbands in Action'...
08/05/2025
Artificial intelligence is helping identify and treat diseases faster with better results for humankind. Natural disasters like wildfires are next.
Fires in th...
08/05/2025
Calling all wiseguys - 2K's acclaimed Mafia franchise is available to stream...
08/05/2025
As AI use cases continue to expand - from document summarization to custom software agents - developers and enthusiasts are seeking faster, more flexible ways t...
07/05/2025
Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...
07/05/2025
LONDON Movie fans hoping to save money by waiting until their favorite new films appear on streaming services will have to wait a bit longer now, according to a...
07/05/2025
MECCA, Saudi Arabia Saudi Broadcasting Authority (SBA) has selected Grass Valley to provide a major technology upgrade of its broadcast facility here....
07/05/2025
Sony and Nevion provide guidance on IP network architecture options for live pro...
07/05/2025
Media Pioneer Publishing AG Expands Editorial Capacity
Brie Clayton May 7, 2025
0 Comments
Pioneer 2 boat production environment powered by Blackmagic...
07/05/2025
LONDON Movie fans hoping to save money by waiting until their favorite new films appear on streaming services will have to wait a bit longer now, according to a...
07/05/2025
WASHINGTON The Federal Communications Commission's Media Bureau is seeking public comment on a Petition for Rulemaking from HC2 Broadcasting Holdings asking...
07/05/2025
WASHINGTON Following a decision by U.S. Department of Education to terminate its 2020-2025 Ready To Learn to the Corporation for Public Broadcasting, CPB has in...
07/05/2025
NEW YORK Fox's ad-supported streaming Tubi made a series of product and partnership announcements during IAB NewFronts in New York, including the launch of ...
07/05/2025
MOUNTAIN VIEW, Calif. Google Fiber (GFiber) has announced a redesigned app that the company said will simplify how customers set up service, manage devices, and...
07/05/2025
WASHINGTON NASAs on-demand streaming service, NASA+, has launched a FAST (Free Ad-Supported Television) channel on Prime Video....
07/05/2025
NEW YORK The WNET Group, parent company of the PBS station Thirteen, has announced the appointment of Randall T. Decker to senior director, technology, effectiv...
07/05/2025
Atomos announced an executive leadership transition as the Company continues to evolve and expand its strategic focus.
Peter Barber, currently serving as Chie...
07/05/2025
Steve Wagner, Jerry Holway and Robert Orf at the 2024 Scientific and Technical Awards at the Academy Museum of Motion Pictures on Tuesday, April 29, 2025.
The ...
07/05/2025
nxtedition, the Swedish company behind the leading integrated platform for news and program production, and TASCAM, the iconic Japanese manufacturer of professi...
07/05/2025
Signiant is bringing its Camera-Raw-to-Any-Cloud workflow to the UK for the first time at the Media Production & Technology Show 2025 (Booth# M69) with a live d...
07/05/2025
MNC Software Inc., a global leader in software and network solutions tailored to the broadcast and media industry, has appointed Gencom Technology as an officia...
07/05/2025
Rise AV, the award-winning advocacy group championing gender diversity and professional development in the AV sector, is proud to announce 31 mentor-mentee pair...
07/05/2025
Test & measurement innovator, Leader Electronics of Europe, is to bring a selection of its leading products for IP, SDI and hybrid workflow requirements to this...
07/05/2025
The Global Media and Entertainment Talent Manifesto announces that the World Skills Caf will return at IBC2025 with an expanded skills and diversity programme,...
07/05/2025
Moments Lab, a leader in AI video discovery, and LucidLink, the pioneer in real-time cloud collaboration, are proud to announce the integration of Moments Lab&#...
07/05/2025
Obvious C Broadcasts Skiing World Cup with Blackmagic Design
Brie Clayton May 6, 2025
0 Comments
Blackmagic Design cameras capture cinematic sports pr...
07/05/2025
Larry Jordan Interviews Signiant's Jon Finegold at NAB 2025
Brie Clayton May 6, 2025
0 Comments
Jon Finegold, Chief Marketing Officer at Signiant,...
07/05/2025
A new supercomputer offered by Cadence, a leading provider of technology for ele...
TVNZ is the first media company in New Zealand to adopt AWS's data collaboration service for advertisers to enhance personalized advertising
