BACKENTERTAINMENT ONE AND LEVAR BURTON ENTERTAINMENT TO DEVELOP TRIVIAL PURSUIT GAMESHOW FORMAT FOR TELEVISIONTrivial Pursuit is the latest addition to eOne's slate of projects developed from Hasbro IP including Clue and Risk TV series and a Dungeons & Dragons film
November 16, 2021 Hasbro's content studio Entertainment One (eOne) announced today a deal with LeVar Burton Entertainment (LBE) to develop Hasbro's classic trivia game, Trivial Pursuit, into a gameshow format. Award-winning actor, author, host, and educator LeVar Burton will host the program as well as executive produce, alongside Tara Long and Geno McDermott from eOne and LBE's Sangita Patel.
LeVar Burton has been an iconic member of American pop culture for decades from Roots to Reading Rainbow to Star Trek and beyond. His love for intellectual curiosity paired with his ability to connect with audiences worldwide make him the perfect partner to bring Hasbro's beloved trivia game to households in a new and exciting way, said Long, President, Global Unscripted Television, eOne.
Trivial Pursuit is one of the best-known brands in the gaming universe. I am thrilled to have partnered with Hasbro and eOne to bring this beloved game to market as a premium show for television," stated Burton.
Trivial Pursuit is currently available in more than 26 countries and 17 languages. Over 100 million copies of the game have been sold and it was named to the "Games Hall of Fame" by Games magazine. The series marks the latest addition to eOne's development slate of film and television formats based on beloved Hasbro properties, including Clue, Dungeons & Dragons, G.I. Joe, Power Rangers, Transformers, Mouse Trap and Risk.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The company's unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World's Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)
2021 Hasbro, Inc. All Rights Reserved.
About eOne
Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne s expertise spans across film and television production and sales; production, distribution and brand management of kids and family properties; digital content; and immersive and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.
eOne brings to market both original and existing content, sourcing IP from Hasbro's portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies.
About LeVar Burton and LeVar Burton Entertainment
LeVar Burton Entertainment (LBE) creates content that builds community, fosters empathy, and champions diversity. LBE was founded by storytelling juggernaut LeVar Burton whose decades-long body of work includes Roots, Star Trek: The Next Generation, and Reading Rainbow. LeVar has been honored with 13 Emmy Awards, 3 NAACP Awards, a Grammy Award for Spoken Word Album, a Peabody Award, the Fred Rogers Award, the Inamori Prize for Ethics in Entertainment, and a star on the Hollywood Walk of Fame. The City of Sacramento dedicated LeVar Burton Park in his honor and President Bill Clinton appointed LeVar as Commissioner of the National Commission on Libraries and Information Sciences. LeVar is the award-winning author of The Rhino Who Swallowed a Storm, A Kids Book About Imagination, and Aftermath. His podcast, LeVar Burton Reads, has been downloaded over 25 million times. Most recently, LBE launched the LeVar Burton Book Club via the Fable app. LBE is developing a range of film and television projects, from general entertainment to kids and family content, with a variety of award-winning writers and producers. LBE is led by CEO Sangita Patel and Director of Development Isabelle Redman Dolce. LeVar and LBE are represented by WME.
###
For More Information:
For eOne
Paul Pflug // Sheana Knighton
Principal Communications Group
paul@pcommgroup.com // Sheana@pcommgroup.com
For LeVar Burton and LeVar Burton Entertainment
Teri Weigel // The Creative Group PR
teri@thecreativegrouppr.com
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BACKENTERTAINMENT ONE AND LEVAR BURTON ENTERTAINMENT TO DEVELOP TRIVIAL PURSUIT GAMESHOW FORMAT FOR TELEVISIONTrivial Pursuit is the latest addition to eOne's slate of projects developed from Hasbro IP including Clue and Risk TV series and a Dungeons & Dragons film
