SVG Sit-Down: Sportradar's Brian Josephs on the Future of Gambling and Live Sports Video
05/02/2019
Tuesday, February 5, 2019 - 10:58 am
Print This Story
Story Highlights
Legal sports gambling is now an option in several states, and, while it's starting slowly, look for it to make a big impact in five years. That's what Sportradar expects. Providing data to about 600 gambling-related businesses around the world, the company has a clear view of what's coming. We sat down for a one-on-one with Sportradar VP, Digital Sport, Brian Josephs to discuss what the intersection of live streaming and gambling will look like. The takeaway: It will make games more enjoyable even for people who don't wager.
Sportradar's Brian Josephs: [We'll be] growing the betting offering to be not just outcome - who's going to score the next goal or different things like that - but taking the expertise we have in creating those markets and applying it toward individual player markets.
Where is the U.S. now with sports gambling?
The U.S. is in the very early stages: tip of the iceberg or the frontend of the bell curve, if you will. Obviously, there have been a handful of states that have become regulated, but many of the major states, like New York or California or Illinois, have not regulated their markets quite yet, so we're looking at the very early days of the sports-betting industry here in the U.S.
What has the response been so far?
I think it's been, overall, fairly positive. A lot of the connotation around gambling has changed. The audience here in the U.S. is one that loves its sports, and betting had probably been taking place here for a while prior to the [Supreme Court decision] last summer. I think the timing is right. It's obviously a big story for those of us who work in sports.
What are those markets specifically? And what can people do now that they couldn't do before legalization?
Nevada's obviously one. New Jersey has received the most hype, and that's probably the one I'll focus on the most, being a resident of New Jersey. New Jersey has legalized the ability to wager both in retail locations, like out near the Meadowlands, and through online gaming. The online gaming is particularly important because that gives you the ability to wager wherever you are within the state.
What do you foresee for legalization in other states?
I think there's probably going to be another five-plus states that come online in 2019, but, realistically, we're looking at a three- to four-year window here, where we'll see more of the rollout and regulation take place. I know there's a lot of states currently considering legislation and others have actively put forth bills that are being evaluated. Hopefully, in the next three to four years, we'll start to see a much more mature market. By that I mean [we'll] start to get to critical mass in states going online and having a regulated sports-betting landscape.
Once we get past that three- to four-year window, what is the impact of gambling going to be?
There's going to be what I would consider a rising tide across sports, and sports where wagering is allowed and takes place on them. By that, I mean the content itself is going to become more valuable and there will be more time and attention paid on the sports here in the U.S. as a result of legalized gambling. That's because the relevance and prevalence of in-play betting that allows bettors not just to bet on who's going to win before the game but actively bet on that market and many others over the course of the game. You start to become less concerned with who is going to win and start paying closer attention to some of the betting markets that are changing and fluctuating in real time. In the case of a game that might be a blowout, it could keep it much more interesting. That will increase the value of sports content, sports rights, and media rights.
In the U.S., are we just talking about football, or will other sports see a real uptake of gambling?
I think we're looking at all sports here. NFL obviously has the largest fantasy backing to it. A lot of people look at that as a proxy for interest in betting and the like, but I think other sports are going to see the value of the regulated market as well. [In] a sport like baseball, there are 162 games over the course of the season. That offers ample time for bettors to engage in the sport. Same with 82-game seasons for basketball and hockey: that's a lot of opportunity for bettors to engage.
How will gambling be integrated into the streaming-video experience?
The concept of Watch&Bet is incredibly popular outside the U.S., where betting has already been regulated. We're going to see that become popular here in the U.S., both for actual wagering to take place and from a fan-engagement perspective with betting content: information being displayed for infotainment purposes. Streaming in particular offers an opportunity to leverage that content to create unique digital experiences and have that complement the viewing experience, whether it's a line that updates in real time over the course of the game or checking in on player props that might be getting close to being hit or surpassed and things of that nature.
What does the Watch&Bet interface look like?
A lot of them are typically offered by bookmakers. In that experience, there is the live stream of the game, but surrounding that are the real-time odds that are offered by that particular book for that game. At any point in the game, you can place any number of bets that you might like.
Latency is still a hurdle with live sports video. Is that something that ne
LINK: | https://www.sportsvideo.org/2019/02/05/svg-sit-down-sportradars-brian-... |
See more stories from svg |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
06/05/2024
Holly Springs Salamanders Home Opener Less Than Three Weeks Away, Tickets on Sale Now
It's almost go-time for the Holly Springs Salamanders! The season opener is ...
06/05/2024
SES to acquire Intelsat: Investor Relations Frequently Asked Questions
1) What is the rationale of the transaction? What is the benefit for SES shareholders? This combination creates a stronger and more competitive multi-orbit ope...
05/05/2024
Singer Becky G To Close Out TelevisaUnivision's Upfront
A special evening performance by multiplatinum singer Becky G will provide a memorable conclusion to TeievisaUnivision's Casa Cultura upfront event on May 1...
05/05/2024
Publicis Won't Use Nielsen's Big Data as Currency in This Upfront
Giant media buyer Publicis is telling network sales executives that it does not think Nielsen's new panel-plus-big-data currency is ready for this upfront....
05/05/2024
Glenn Kirschner, NBC News Legal Analyst, Rips Media Coverage of Trump Trial
WASHINGTON Glenn Kirschner, legal analyst at NBC News, blasted the media for referring to the New York trial of former President Donald Trump as a hush-money ...
05/05/2024
Catchy Comedy Marathons The Beverly Hillbillies' May 4-5
Catchy Comedy's weekend marathon sees The Beverly Hillbillies on the weekend of May 4-5. The event kicks off Saturday, May 4 at 11 a.m. ET, and runs through...
05/05/2024
How NBC Sports Plans to Cover Kentucky Derby
NBC Sports has the 150th Kentucky Derby Saturday, May 4. The coverage begins at 2:30 p.m. ET on NBC and Peacock and the feature race at Churchill Downs in Louis...
04/05/2024
Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
Comcast Makes $1M Commitment to Military-Serving Nonprofits
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
FCC Unveils Agenda for May Open Meeting
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
Enhancements Made to Key 5G Convergence Standards
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio Brie Clayton May 3, 2024 0 Comments Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions. ...
03/05/2024
Sudan: New WhatsApp Course Equips Journalists to Report on Conflict Related Sexual Violence
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
Slow Explores an Unusual Relationship With Sincere Romance
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
Be Honest With Your Art': Danny Ocean Reflects on Sudden Stardom and His Deeply Personal New Album
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify and ELLE Collaborate in Celebration of Emerging Women in Music
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
La Msica Mexicana no es solamente un fenmeno en Mxico y Estados Unidos, tambin en toda Amrica Latina
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
Msica Mexicana Isn't Just a Phenomenon in Mexico and the U.S.-It's Taking Over Latin America.
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
Fubo Loses Subs in Q1 But Exceeds Guidance and Reduces Losses
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Only 3 Weeks Left To Enter The Creative Industries Most Award Brie Clayton May 3, 2024 0 Comments Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear Brie Clayton May 3, 2024 0 Comments By 2032, the esports market is expec...
03/05/2024
The Business of TV News: Shannon Bream Singles Out Key Issue in 2024 Election
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
ABC News Anchor Martha Raddatz Says Local News Is Everything'
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Paramount Stock Jumps on Report of $26 Billion Bid From Sony Pictures and Apollo Global
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS Shares 2024-2025 Schedule
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Fubo Continues To Reduce Red Ink Despite Losing 110,000 Subs in Q1
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart Ready to Release 4K Hybrid Streaming/Smart Speaker
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Limecraft updates content delivery platform
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security By Matthew Corrigan Published: May 3, 2024 Enha...
03/05/2024
Sony and Apollo submit $26 billion bid for Paramount Global
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company By Jenny Priestley Published: M...
03/05/2024
Global Academy launches Manchester media school
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
New Lightbridge C-Move Core
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
KPBS Modernizes Infrastructure With Major AES67 Control R...
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
SmallHD Free PageOS 6 Update Adds Powerful New Capabiliti...
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD Launches Quantum 32 Quantum Dot OLED HDR Referenc...
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
How WePlay Studios is Transforming the Future of Live Eve...
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagis Latest FAST Report Unveils the Rise of a Diverse G...
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
WDR Filmhaus to Implement Riedel Infrastructure
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
TF1 Chooses Broadpeak to Power Targeted Advertising for N...
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Limecraft Announces New Platform Update and Preview of MI...
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Prism Sound Announces Partners For 8 Hours At Rockfield 2...
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor brings excellence in contribution streaming to MP...
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Reports 10 Percent Revenue Growth in EMEA Region
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Introduces Field-Upgradable Motorisation Kit for...
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
LiveU Showcases Story-Centric Workflows and the LiveU Eco...
Visit LiveU at Stand D30 With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content appoints Koldo Unanue as new CEO to boost t...
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Fubo, Dish, DirecTV & Others Urge Congress to Probe New Sports Streaming JV
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...