Offbeat, unusual, powerful: RELAX - it's an AVX

The Oracle' is a further communication component on our mission to emotionalise the Sennheiser brand even more intensively, said Uwe Greunke, Director Global Marketing / Brand Marketing at Sennheiser. Just as we did with D1, MOMENTUM and URBANITE, we are presenting AVX with greater focus on the user's perspective. We created AVX specifically for videographers who need equipment that offers 100% reliability, especially when they are alone on the set or when things get really stressful. The core message RELAX - it's an AVX' responds to this key requirement of our users. Mike John Otto, Executive Creative Director at Philipp and Keuntje, added: It is the most daring and greatest film that Sennheiser has ever made. It defines the new self-understanding of Sennheiser's communication. The campaign is offbeat, unusual and powerful, but it is also extremely clever in the way that it presents the essence of the product.

Perfect audio for video

The video is about extraordinary filmmakers and inspiring visionaries. To communicate the Sennheiser brand, RELAX - it's an AVX' expresses the core of the new approach that we have been pursuing for two years. This communication is unique and already includes the What s in it for me?' factor, said Greunke.

The video for RELAX - it's an AVX tells the story of a mystical seer who only wakes up once every ten years to predict the future. The Oracle foresaw the discovery of America, the moon landing - and the invention of the massage cushion. A videographer arrives and has a once-only chance to record the latest prophecy with his wireless Sennheiser microphone system in the brief moments that The Oracle is awake. The video was made by the Hamburg-based film production company mypony. It was directed by Tore Frandsen. The cameraman was Kasper Wind Nielsen, and the music was performed by the Budapest Art Orchestra.

In addition to the campaign video, three short video tutorials with the same look and feel present the most important product features. The video The Oracle is integrated into a globally planned online, social media and print advertising campaign. The campaign deals with the key question: can this unique, fleeting moment be perfectly captured in film and sound? The answer given by The Oracle is simply RELAX - it's an AVX - top-quality audio recordings are guaranteed completely without stress with AVX.

User-friendliness right from the start

With its AVX wireless microphone system, Sennheiser offers a license-free, complete audio for video system that enables you to go on air immediately. The compact AVX receiver is simply plugged onto the camera's audio input, and it then automatically synchronises with the microphone transmitter. The system also automatically performs all the settings for wireless transmission - from selecting the frequency to setting the right volume. Never before have audio for video recordings been as simple and as fast.

Further information on this campaign as well as the video and all important features of the new AVX system are available at www.sennheiser.com/avx. The video for the new Sennheiser campaign is on YouTube at: https://www.youtube.com/watch?v=fi-F6WGWijg.

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