Sony Pixel Power calrec Sony

Inside Track: Uncovering the Strategy Behind Formula 1's New Graphic Insights for the 2021 Season

19/04/2021

Inside track: Uncovering the strategy behind Formula 1's new graphic Insights for the 2021 season By Heather McLean, Editor

Thursday, April 15, 2021 - 14:12

Print This Story

New F1 Insight Braking Performance displays and compares drivers' braking styles and performance by measuring how closely they approach the apex of a corner before braking

Formula 1 has announced the release of the first of six real-time racing statistics for the 2021 season.

The first F1 Insight to be introduced this season, Braking Performance, shows how a driver's braking style during a cornering manoeuvre can deliver an advantage coming out of the corner. It will be used as an on-screen graphic by broadcasters and on Formula 1's social media channels this weekend for the Italian Grand Prix in Imola.

Each of the new F1 Insights, which will be rolled out throughout the 2021 Formula 1 season, are designed to give fans the inside view on split-second decisions made on the track before, during, and after each race by providing the data and analysis fans need to interpret driver and team race strategy and performance.

If we can get the Gen Z'ers involved in Formula 1 by using data to tell those stories and give them insights and get them engaged in it, brilliant, then I'm all for it

The new additions have been created in partnership between Formula 1 and Amazon Web Services (AWS). They build on six released in 2020 and a previous six released since the start of the F1 and AWS partnership in 2018, making a total of 18 F1 Insights delivered by the end of November 2021.

All of the insights will be integrated into the races' international broadcast feeds around the globe, including F1's digital platform, F1TV, helping fans to understand the split-second decisions and race strategies made by drivers or teams that can dramatically affect a race outcome.

Library of broadcast graphics

The idea behind F1 Insights is to give Deane Locke, F1's director of broadcast and media, effectively a library of graphics that he can call upon for any event, says Rob Smedley, director of data systems at Formula 1, speaking with SVG Europe.

When there's an event [such as a crash or battle] coming up in the middle of a race that he wants to tell a story about, these offer a great way to be able to tell that story, through data, he notes. What we've always got to think about when we're using data is how do we use it responsibly, first of all; how we're using it to give insight.

Rob Smedley, director of data systems at Formula 1

He elaborates: Formula 1 races are incredible complex; if you imagine a football game, predominantly 85% of the action is always where the ball is. Formula 1 is very, very different because the director of the broadcast can only ever focus on one particular car pairing, or one particular battle, or one particular car.

The reality is because there can be 20 cars on the track, there can be 20 interactions, 20 battles or events going on all around the track or in the pits, Smedley continues. Really it's about teasing out that data to give the fans some insight as to what's going on in something that they are watching and to give them more information than just the metadata that they're taking in through the visuals, or to tell them something else which is emerging somewhere else. In some cases [it's saying] stay tuned because something really great is going to come up here and here's the data.

He adds: We can't predict the future; we're engineers and scientists, not magicians, but what we can do is say our simulations and algorithms we've developed with AWS [say] this is what we think is going to happen . That draws the fans in and gives [them] much more insight into what's really happening right around the circuit.

So many choices

More than 300 sensors on each race car generate over 1.1 million data points per second that F1 transmits from the cars to the pit and onto AWS for processing. F1 relies on the breadth and depth of AWS services to stream and analyse that flood of data as it is generated, and then present it in a meaningful way for TV and online viewers around the world through the F1 Insights.

Those six F1 Insights released last year were used across F1's racing broadcast for each of the races on the World Feed, as well as on its digital channels since 2020. Says Smedley: With AWS last year, what emerged was that the algorithms that we're building, the models that we're building are so complex [but] what usually gets onto the screen is a really simplified, elegant output. There's so many different ways we can use this output that we started to collaborate with not just the live broadcast element of Formula 1 but also the digital platforms as well [to tell] more deeper data stories as well.

That data is also being used on social media to attract different kinds of Formula 1 fans, outside of the hardcore regulars. Explains Smedley: Across the F1 AWS partnership, we're really cognisant of looking at how we can use all these data products to get these different fan groups involved in Formula 1. Younger fan groups might want to consume Formula 1 racing in five minutes, or 90 seconds or 60 seconds, across the various social media platforms. Data is a brilliant way of being able to do that; to condense stuff down into a format that is understandable, but condensed down into key moments of a two hour race. If we can get the Gen Z'ers involved in Formula 1 by using data to tell those stories and give them insights and get them engaged in it, brilliant, then I'm all for it.

More than 300 sensors on each race car generate over 1.1 million data points per second that F1 transmits from the cars to the pit and onto AWS for processing

Bucket of ideas

To create the new i
LINK: https://www.svgeurope.org/blog/headlines/inside-track-uncovering-the-s...
See more stories from svg

More from Sports Video Group

02/07/2025

World RX of Sweden: Aurora's Matt Beal on Taking Up the Broadcast Reins Alongside the FIA

Progressive realism: Aurora on taking up the broadcast reins for World RX alongs...

02/07/2025

World RX of Sweden: Getting the Production Together With NEP Finland, Cloudbass Graphics

Great speed: New host broadcaster Aurora on getting the World RX 2025 season pro...

02/07/2025

World RX of Sweden: Host Broadcaster Aurora Looks Ahead to This Weekend's Second Race of the Season in Hljes

Seat of its pants: Aurora boxes clever and looks ahead for the FIA as new host b...

02/07/2025

UEFA Women's Euro 2025: EBU, BBC Sport, Sunset+Vine Talk Coverage Plans, Distribution and Maintaining Momentum

UEFA Women's Euro 2025: EBU, BBC Sport and Sunset Vine talk coverage plans, ...

02/07/2025

UEFA Women's Euro 2025: Women's Super League Launches New Content Series to Support Teams, Players Over Summer of Football

UEFA Women's Euro 2025: Women's Super League launches new content series...

02/07/2025

UEFA Women's Euro 2025: Ignite Puts Fans, Players Front and Center With Title Sequence for ITV

UEFA Women's Euro 2025: Ignite puts fans and players front and centre with t...

02/07/2025

Storytelling in the Live Game Broadcast: ESPN Director Jimmy Platt Breaks Down the Craft

Storytelling in the Live Game Broadcast: ESPN Director Jimmy Platt Breaks Down t...

02/07/2025

CONCACAF's Miguel Angel Garcia on the Gold Cup's Enhanced 2025 Production Plan

CONCACAF's Miguel Angel Garcia on the Gold Cup's Enhanced 2025 Productio...

01/07/2025

SVG New Sponsor Spotlight: Spyrosoft's Jonathan Witty on Futher Business Expansion in the U.S.

SVG New Sponsor Spotlight: Spyrosoft's Jonathan Witty on Futher Business Exp...

01/07/2025

The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus Video Production

The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus...

01/07/2025

Cherry On the Cake: Inside the Technical Production of the Tour de France 2025 with EMG / Gravity Media

Cherry on the cake: Inside the technical production of the Tour de France 2025 w...

01/07/2025

NESN's Josh Jun on Keeping Alternative Broadcasts Fresh for Boston Red Sox, Boston Bruins Fans

NESN's Josh Jun on Keeping Alternative Broadcasts Fresh for Boston Red Sox, ...

01/07/2025

TNT Sports Races Back Into NASCAR With Fresh Look, Familiar Edge

TNT Sports Races Back Into NASCAR With Fresh Look, Familiar Edge Production approach emphasizes creative freedom, bold storytelling, casual-fan-friendly tone B...

27/06/2025

How Smarter Video Compression is Creating a Sustainable Future

How smarter compression is creating a sustainable future By Michael Burns Monday, June 23, 2025 - 14:13 Print This Story Live sport is especially vulnerab...

27/06/2025

RTL Group To Acquire Sky Deutschland

RTL Group To Acquire Sky Deutschland By George Bevir, Editorial Director, SVG Europe Friday, June 27, 2025 - 8:00 am Print This Story | Subscribe Story ...

27/06/2025

Frictionless, At Scale: The Current State of Live Video Streaming Techology

Frictionless, At Scale: The Current State of Live Video Streaming Techology Leaders from Bitmovin, Comcast Technology Solutions, Harmonic, IMAX, and Phenix brea...

27/06/2025

Marquee Sports Network's Nick Steger on Meeting the Moment of the Contending Chicago Cubs

Marquee Sports Network's Nick Steger on Meeting the Moment of the Contending...

27/06/2025

NHL Draft 2025: The League Is Primed for First Decentralized Draft in Non-Pandemic Era

NHL Draft 2025: The League Is Primed for First Decentralized Draft in Non-Pandem...

26/06/2025

10th-Annual SVG Regional Sports Production Summit Presents Useful Roadmap for the Future of the RSN, Local Media Business

10th-Annual SVG Regional Sports Production Summit Presents Useful Roadmap for th...

26/06/2025

The Big Cloud Debate: Public vs. Private vs. Hybrid

The Big Cloud Debate: Public vs. Private vs. Hybrid Tech leaders from CineSys, Diversified, and Net Insight breaks down all flavors of cloud By Jason Dachman, ...

26/06/2025

Program Productions' Jess Kowatch on Training the Next and Current Generation of Sports TV Technicians

Program Productions' Jess Kowatch on Training the Next and Current Gener...

25/06/2025

SVG College Summit 2025: Select Sessions Now Available to Watch on SVG PLAY

SVG College Summit 2025: Select Sessions Now Available to Watch on SVG PLAY Tackling the latest in college sports video: NIL, live production, virtual productio...

25/06/2025

ESPN Is Set To Bring AR Graphics to Wimbledon, Revamps Bunker and Studio 18 VO Booths

ESPN Is Set To Bring AR Graphics to Wimbledon, Revamps Bunker and Studio 18 VO B...

24/06/2025

2025 NBA Draft: ABC/ESPN Prepares for Two-Day Draft at Barclays Center

2025 NBA Draft: ABC/ESPN Prepares for Two-Day Draft at Barclays Center Partners Game Creek Video, CP Communications, NEP Specialty Capture will be on hand By M...

24/06/2025

Cloud Broadcast Tech Update: Google Cloud's Jane Day on the Impact of AI on Sports

Cloud Broadcast Tech Update: Google Cloud's Jane Day on the Impact of AI on ...

24/06/2025

Cloud Broadcast Tech Update: AWS's Dana LaGattuta on Data-Driven Innovation in Sports

Cloud Broadcast Tech Update: AWS's Dana LaGattuta on Data-Driven Innovation ...

24/06/2025

British & Irish Lions Men's Tour: Dublin Opener Sees Sky Sports Take Remote Route

Lions live: Dublin opener sees Sky Sports take remote route By Fergal Ringrose ...

24/06/2025

British & Irish Lions Men's Tour: Pumas Maul Lions as S4C and TG4 Deliver First-Ever Joint Host in Dublin

Pumas maul Lions as S4C and TG4 deliver first-ever joint host in Dublin By Ferg...

24/06/2025

ABC/ESPN Prepares for 2025 NBA Draft, the First at Barclays Center

ABC/ESPN Prepares for 2025 NBA Draft, the First at Barclays Center Partners Game Creek Video, CP Communications, NEP Specialty Capture will be on hand By Mark ...

23/06/2025

Adventures in Live Cloud Production: Stories From the Trenches with MLB, NHL, NBC Sports, Warner Bros. Discovery, and AWS

Adventures in Live Cloud Production: Stories From the Trenches with MLB, NHL, NB...

23/06/2025

Finding the Edge: How Badger & Combes Produces Live-Streamed Coverage of County Cricket for LancsTV

Finding the edge: How Badger & Combes produces live-streamed coverage of county ...

23/06/2025

Masters of Madness: New Football Format Shakes Up the Rules of Sportainment

Masters of Madness: New football format shakes up the rules of sportainment By Adrian Pennington Monday, June 16, 2025 - 11:38 Print This Story The ball i...

23/06/2025

New State-of-the-Art Mountain Media Center Launches in Former Starz Encore Building Near Denver

New State-of-the-Art Mountain Media Center Launches in Former Starz Encore Build...

23/06/2025

ESPN Says Goodbye to Seaport Studios, Hello to New State-of-the-Art Production Facility at Disney's 7 Hudson Square

ESPN Says Goodbye to Seaport Studios, Hello to New State-of-the-Art Production F...

20/06/2025

A True Test? Cricket's Growth on the Global Stage and the Role Broadcast Can Play

A True Test? Cricket's Growth on the Global Stage and the Role Broadcast Can...

20/06/2025

Sky Sports Goes Large for the British & Irish Lions Tour with AR Graphics, UHD and a Pop Up Channel

Sky Sports goes large for the British & Irish Lions Tour with AR graphics, UHD a...

20/06/2025

ESPN's Men's College World Series Finals Coverage Combines Innovation, Legacy

ESPN's Men's College World Series Finals Coverage Combines Innovation, L...

19/06/2025

SVG Rewind: PGA Tour Introduces Drone AR Smart Tracing, Reflects on Winning George Wensel Technical Achievement Award

SVG Rewind: PGA Tour Introduces Drone AR Smart Tracing, Reflects on Winning Geor...

18/06/2025

Technology Focus: Fan Expectations Drive Advances in the In-Stadium Experience

Technology focus: Fan expectations drive advances in the in-stadium experience By Jo Ruddock Tuesday, June 3, 2025 - 08:36 Print This Story For years, att...

18/06/2025

Making Connections: How Stadiums Are Meeting the Ever-Growing Demand for Data and Connectivity

Making connections: How stadiums are meeting the ever-growing demand for data an...

18/06/2025

SVG Venues & Teams Summit Keynote: RWS Global Powers the Stadium Environment at 2024 Paris Olympics

SVG Venues & Teams Summit Keynote: RWS Global Powers the Stadium Environment at ...

18/06/2025

SVG Rewind: Behind the Scenes of Producing Tottenham Hotspur's Europa League Victory Parade

SVG Rewind: Behind the Scenes of Producing Tottenham Hotspur's Europa League...

17/06/2025

SVG New Sponsor Spotlight: Mercury Intermedia's Tom Richardson, Mike Ligon on Powering DTC Streams for Teams Reclaiming Media Rights

SVG New Sponsor Spotlight: Mercury Intermedia's Tom Richardson, Mike Ligon o...

17/06/2025

Total Sports Performance from Relo Metrics, VideoAmp, Offers Next-Level Media, Brand Measurement

Total Sports Performance from Relo Metrics, VideoAmp, Offers Next-Level Media, B...

17/06/2025

From Stage to Stream: Producing Live Esports Events in 2025

From Stage to Stream: Producing Live Esports Events in 2025 Leaders from ESL FACEIT Group, Riot Games, and more break down the latest trends By Jason Dachman, ...

17/06/2025

Inside FIFA 2025 Club World Cup Operations With FIFA's Oscar Sanchez, HBS's Stefan Wistuba

Inside FIFA 2025 Club World Cup Operations With FIFA's Oscar Sanchez, HBS...

17/06/2025

Production Ambitions: Over Exposed on Making the National League Promotion Final for DAZN as Spectacular as Possible

Production ambitions: Over Exposed on making the National League Promotion Final...