Peacock Bringing Dolby Vision and Dolby Atmos to Live Sports Content

Peacock Bringing Dolby Vision and Dolby Atmos to Live Sports ContentPeacock is the first streamer to embrace Dolbys full suite of advanced picture/sound innovationsBy SVG Staff

Monday, January 5, 2026 - 5:30 pm

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Dolby Laboratories and NBCUniversal have announced that Peacock is extending the availability of Dolby Vision and Dolby Atmos across live sports over the coming year. In addition, Peacock is the first streamer to announce its commitment to support Dolby Vision 2 advanced picture and Dolby AC-4 advanced sound, anticipated to launch later this year.

Already available for a growing number of titles, Dolby Vision and Dolby Atmos create a more immersive experience for fans with stunning visuals and cinematic sound. Throughout 2026, Peacock will be onboarding more live sports into Dolby Vision and Dolby Atmos experiences, including Sunday Night Football, NBA, and MLB.

We deliver the most compelling content with the highest quality experience and unparalleled reliability on Peacock, says David Bohunek, Senior Vice President of Global Video Engineering at NBCUniversal. Our partnership with Dolby ensures that whether our subscribers are streaming a thrilling playoff game, the latest Universal blockbuster, or a critically acclaimed Peacock Original, they're experiencing it exactly as creators intended - with breathtaking picture and immersive sound that brings every moment to life.

Peacock will be the first streaming platform to embrace Dolby's full suite of advanced picture and sound innovations. This first-of-its-kind technology integration marks a major milestone in streaming entertainment, bringing Dolby's combination of sight and sound innovation to Peacock's wide-ranging portfolio of blockbuster movies, acclaimed originals, and marquee live sports and events.

Peacock is raising the bar for what streaming entertainment can be with Dolby, says John Couling, Senior Vice President of Entertainment at Dolby Laboratories. This partnership reflects our vision to push the boundaries of live sports and entertainment, delivering experiences that truly stand apart. With Dolby, Peacock stands as the premier destination for viewers who expect nothing less than exceptional entertainment at home.

As Peacock delivers on its mission as the ultimate fan-first entertainment destination, it is also preparing to adopt the next generation of Dolby innovation. Unveiled at IFA 2025, Dolby Vision 2 is Dolby's groundbreaking evolution of its industry-leading picture quality innovation for televisions. Building on the success of Dolby Vision, Dolby Vision 2 is designed to meet the evolving expectations of today's viewers and unlock the most out of your television. From helping solve the debate on whether the picture is too dark to delivering a more cinematic experience without distracting judder or soap opera effects, Dolby Vision 2 delivers a more authentic, captivating picture - without compromise.

Built on decades of Dolby audio leadership, Dolby AC-4 is Dolby's most advanced and efficient audio codec to date, delivering crystal-clear sound with up to 50% greater efficiency than traditional codecs. Dolby AC-4 offers new personalization and dialog enhancement features and unlocks the highest audio fidelity possible while using a fraction of the bandwidth of traditional codecs.

LINK:	https://www.sportsvideo.org/2026/01/05/peacock-bringing-dolby-vision-a...
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