Tribeca Festival 2024 Announces Immersive Program in Collaboration with Mercer Labs

21/05/2024

May 21st, 2024 Press Materials Available Here

TRIBECA FESTIVAL 2024 ANNOUNCES IMMERSIVE PROGRAM IN COLLABORATION WITH MERCER LABS

Marking First Guest-Curated Exhibition at New Museum of Art and Technology in New York City

Tickets for Exhibition Available HERE

New York, NY, May 21, 2024 - The 2024 Tribeca Festival, presented by OKX, today announced its immersive lineup of world-class digital artists, presented in partnership with Mercer Labs and Co-Founder, artist Roy Nachum. Now in its 13th year, Tribeca Festival's immersive exhibition runs June 6-17 at Mercer Labs, the newly-opened museum of art and technology, at 21 Dey Street in lower Manhattan.

At Tribeca, weve transformed our immersive offerings to meet the growing demand for expansive experiences, said Tribeca Co-Founder and CEO Jane Rosenthal. As artists transition from digital platforms to live audiences, weve embraced the opportunity to explore new avenues in immersive programming. Our curated showcase, in collaboration with Mercer Labs, features exclusive works from renowned artists across diverse disciplines. This marks a significant milestone in festival history and continues Tribecas commitment to innovation, creativity and technology.

As Mercer Labs first guest-curated exhibition, Tribeca Festivals program offers a collective experience of visual and sonic artworks, specifically curated for the unique architecture of the space. From June 6 - 17, eight exclusive large-scale immersive artworks from six artists - Memo Akten, Wen-Yee Hsieh, ScanLAB Projects, Robertina ebjani , Liam Young, and Sutu - will rotate in Mercer Labs bespoke exhibition spaces in three presentations: Body In The World, Redesigning Tomorrow, and Far From Nature. Each piece represents a distinct creative style, originating from artists whose expertise spans architecture, film, animation, sculpture, theater, dance, music, and audio.

Never before has an immersive program at a festival undertaken such an endeavor to create multiple exclusive works at this scale and format said Tribeca Immersive Curator Ana Brzezi ska. This year, our program is a response to the reality that constantly prompts us to reflect on our relationship with society, technology, the natural environment, and individual life experiences.

The function of art is to see the world with new eyes; to motivate our community to consistently challenge and reinvent the world around us, said Mercer Labs Co-Founder and Artist, Roy Nachum. Mercer Labs gives life back to the Museum experience, continuing the story and creating a new cycle.

The immersive program will be accompanied by a series of free artist talks and events at the Tribeca Festival hub at Spring Studios from June 6-8. Tribeca will also host the pilot edition of The Circle, a new incubator program designed to support top future digital talent through a network of industry associates including Accenture Song, ArtScience Museum Singapore, Cosm, EY Metaverse Labs, Google, Meta, MIT Open Documentary Lab, ONX Onassis Studio, PHI Center, Runway ML, ZeroSpace and more.

More information on Tribeca Festival immersive artists can be found below. For the latest updates on Tribeca Festival programming follow @Tribeca and #Tribeca2024 on Twitter, Instagram, Facebook, and LinkedIn. A Tribeca Membership and 2024 Tribeca Festival passes and ticket packages can be purchased at tribecafilm.com.

ABOUT TRIBECA FESTIVAL

The Tribeca Festival, presented by OKX, brings artists and diverse audiences together to celebrate storytelling in all its forms, including film, TV, music, audio storytelling, games, and immersive. With strong roots in independent film, Tribeca is synonymous with creative expression and entertainment. Tribeca champions emerging and established voices, discovers award-winning talent, curates innovative experiences, and introduces new ideas through exclusive premieres, exhibitions, conversations, and live performances.

The Festival was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001 to spur the economic and cultural revitalization of lower Manhattan following the attacks on the World Trade Center. The annual Tribeca Festival will celebrate its 23rd year from June 5-16, 2024 in New York City.

In 2019, James Murdoch's Lupa Systems bought a majority stake in Tribeca Enterprises, bringing together Rosenthal, De Niro, and Murdoch to grow the enterprise.

ABOUT MERCER LABS

Mercer Labs, Museum of Art and Technology, redefines the museum experience. Through fifteen experimental exhibition spaces, interactive experiences, unique listening encounters and immersive installations the relationship between art and technology is redefined. Led by artist and Co-Founder Roy Nachum, the experimental institution stands at 36,000 square ft, located in the heart of downtown New York City. Where culture, and innovation converge with intention and art humanizes technology.

Mercer Labs challenges the format of a museum, hierarchies between art and its environment are dissolved. With every brushstroke of code and every meticulously designed interactive interface, we investigate uncharted territory.

Mercer Labs goes beyond conventional creative limitations, embracing change, innovation and collaborations to pave the way towards a positive future. The museum fosters this exchange among artists through collaborations and curatorial programs. With Nachum's on-site laboratory of master technical directors visions are brought to life.

ABOUT 2024 TRIBECA FESTIVAL PARTNERS

The 2024 Tribeca Festival is presented by OKX and with the support of our partners: AT&T, Audible, Canva, CHANEL, City National Bank, Diageo, Easterseals Disability Services, Indeed, KLM Royal Dutch Airlines, NBC4 and Telemundo 47, NYC Mayors Office of Media and Entertainment, National CineMedia, New York Magazine, Spring Studios New York,

LINK:	https://www.tribecafilm.com/press-center/festival/press-releases/tribe...
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Tribeca Festival 2024 Announces Immersive Program in Collaboration with Mercer Labs

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