Sony Digital Rapids Pixel Power calrec Sony

SVG Venue Summit: Detroit-Area Teams Look To Better Engage Fans in the Stands

18/07/2019

SVG Venue Summit: Detroit-Area Teams Look To Better Engage Fans in the Stands Tech advances, pregame shows, top-quality video are all to boost the home team By Ken Kerschbaumer, Editorial Director

Thursday, July 18, 2019 - 10:21 am

Print This Story

Story Highlights

In-venue production teams face the challenges of managing the expectations not only of fans of but also of coaches, athletes, management, and ownership. At the 2019 SVG Venue Summit, held last month at Detroit's Little Caesars Arena, game-presentation leaders from the Lions, Pistons, and University of Michigan took the stage to offer video-production tips, discuss the technology, and explain how they leverage video to engage with their fans game after game. And top of mind for all? Helping out the home team.

In-Venue Video: Engaging Fans in the Stands panel: (from left) Detroit Lions' Bryan Bender, Detroit Pistons' Diane Ferranti, and University of Michigan's Kurt Wisenbaugh

The first priority is homecourt advantage and working with the team, not against it, said Diane Ferranti, VP, programming, production, broadcasting and game operations, Detroit Pistons. If the visiting team is inbounding, we want to make it noisy and have the fans stand up. But, if our coach is trying to call a play, we want nothing going on.

Kurt Wisenbaugh, director, game presentation and fan experience, University of Michigan, highlighted the need not only to push forward with technology but also to stay tied to traditions and, potentially, create new ones. For 140 years, the school's football team has taken to the field in a stadium that has no sponsors, no pyrotechnics, no fancy lights, not even a mascot.

Fans come for the tradition and pageantry, he said, and we fill the stadium well before the game starts. We take what we have and make small improvements to bring the fans closer to the action. One thing is, we have the best Steadicam operator in the country for the band show and when the team comes out.

When Jim Harbaugh was hired to coach the team, he came in with a new vision for the team's pregame entrance video. He wanted a scripted package that was about 2 minutes long and managed to bring in James Earl Jones to give a legendary voice to the script for a legendary collegiate program.

Usually, you want to change up the intro video every year, but, when that video ran for the first time in 2015, the fans loved it, so we used it a second year, said Wisenbaugh. Now the fans want us to keep running it, and it's a tradition where the students chant along with the narration. It fits with the traditions, and the fans love it.

More than 150 industry pros gathered for the SVG Venue Summit at Detroit's Little Caesars Arena last month. (Photo: Dave Reginek/DIG Photographics)

The video does evolve. Harbaugh's vision included highlighting moments of pride for the university and the Ann Arbor community. He wanted to see certain people, said Wisenbaugh, so we will switch out clips during the year to make sure others outside of the video are part of the equation.

Ferranti noted that the in-venue experience evolves not only on a seasonal and event basis but even on a day-by-day basis. Friday-night crowds skew more adult, whereas Sunday crowds have more families and children. Therefore, each show has a different feel and theme, which is increasingly akin to live theater with dancers, mascots, and musicians.

The lower bowl is now programmed for live theater, she observed. That means that everything - from lighting to the LED ribbons and boards and the video elements - are driven from the production switcher in the control room.

That allows everything to work in sync, Ferranti added. And we have a team and crew that has worked together for so long that there is a synergy so that we can make the most of all the bells and whistles.

Bryan Bender, director, event presentation, Detroit Lions, discussed Ford Field's $25 million upgrade two years ago, which was pulled together by Alpha Video, WJHW, Daktronics, and Parsons on the audio front. The efforts solved previous sightline issues and also gives an in-venue production team a broader canvas to serve fans who arrive at the stadium early. The stadium opens at 11 a.m., and a power hour from 11 to noon offers a different giveaway for each game, cheerleaders throughout the building, alumni legends, and live music. The video team does a number of live shots from different places around the building as well as from a stage where interviews can be conducted.

And key alongside all the entertainment, said Bender, are $2 hot dogs and $5 beers.

Attendees at the 2019 SVG Venue Summit were offered a tour of Little Caesars Arena in Detroit.

The University of Michigan video department has much more on its plate than just football. The production team covers 15 sports in eight venues that have videoboards. All the events are produced from A production studio in the basketball arena, and soccer, field hockey, baseball, and softball productions are produced remotely from the venues.

Our resources are thin, but we do what we can do, said Wisenbaugh. We can do three or four events a day over a weekend, and, when we have something like a hockey game right after a football game, we'll hope there is no overtime, so we can get the cameras to the hockey game. Or we can pull one or two cameras to get them to a different arena.

Ferranti and the rest of the Pistons team are looking forward to a new production facility that will open at the team's practice facility 2 miles from Little Caesars Arena.

It will have a mini control room as well as a broadcast studio with open windows, so it will be like the Today show, she explained. We will also have an Evertz DreamCatcher and ChyronHego [system] there so we can build things there. But it will be
LINK: https://www.sportsvideo.org/2019/07/18/svg-venue-summit-detroit-area-t...
See more stories from svg

Most recent headlines

23/08/2019

RTW to Showcase New Audio Meter and License at IBC 2019

RTW to Showcase New Audio Meter and License at IBC 2019 (21 August 2019, Cologne, Germany) RTW focuses on visualizing audio in order to let audio engineers ma...

23/08/2019

TechnipFMC Awarded a Significant Integrated EPCI (iEPCI) Contract for the Shell PowerNap project in the...

Press release | August 22, 2019 TechnipFMC Awarded a Significant Integrated EPC...

23/08/2019

VSN announces new partnership with SNEWS for Enhanced and Interoperable News Production

VSN, a global technology company specializing in providing advanced software sol...

23/08/2019

FILMING IN WINNIPEG HAS BEGUN ON ENTERTAINMENT ONES BURDEN OF TRUTH SEASON 3 FOR CBC

BACKFILMING IN WINNIPEG HAS BEGUN ON ENTERTAINMENT ONES BURDEN OF TRUTH SEASON 3...

23/08/2019

Leading Hong Kong Production Houses Invest in Riedel's Bolero Wireless Intercom for Large-Scale Event Production

WUPPERTAL August 22, 2019 Leading Hong Kong Production Houses Invest in Riedel...

23/08/2019

Berklee Announces 2019-2020 Signature Series

The Signature Series at Berklee returns with performances by students, faculty, alumni, and world-renowned musicians. The 2019-2020 season includes concerts by ...

23/08/2019

Nokia appoints Gabriela Styf Sjman as Chief Strategy Officer and member of the Nokia Group Leadership Team

Nokia appoints Gabriela Styf Sj man as Chief Strategy Officer and member of the ...

22/08/2019

Binzhou University Uses Phantom VEO LAB 340 and 410L

Binzhou University (https://m.cucas.edu.cn/intro?sid=175), known for its quality of teaching and scientific research, has recently added a Phantom VEO LAB 340 a...

22/08/2019

Ben-Gurion University adds Phantom VEO 640S to Department

The Ben-Gurion University of the Negev's Department of Environmental Physics (https://in.bgu.ac.il/en/bidr/SIDEER/DSEEP/Pages/default.aspx) has recently obt...

22/08/2019

IBC 2019

IBC 2019September 13-17, 2019 RAI Convention Center Amsterdam, The Netherlands More information at: https://show.ibc.org Please use VIP code for registration: 1...

22/08/2019

SVG Soccer Summit Americas Brings Together Leagues, Networks To Discuss the Sport's Exponential Growth

SVG Soccer Summit Americas Brings Together Leagues, Networks To Discuss the Spor...

22/08/2019

Georgia Tech Turns Production Facility Into an ACC Network Fortress

Georgia Tech Turns Production Facility Into an ACC Network Fortress The new structure comprises three control rooms and 864 strands of fiber By Kristian Hernan...

22/08/2019

ACC Network Launch Day: Packer and Durham Morning Show Will Anchor Daily Programming - From Mark Packer's Basement

ACC Network Launch Day: Packer and Durham Morning Show Will Anchor Daily Program...

22/08/2019

ACC Network Launch Day: Inside ESPN's New Sleek, Modern, Colorful ACCN Studio

ACC Network Launch Day: Inside ESPN's New Sleek, Modern, Colorful ACCN Studi...

22/08/2019

ACC Network Launch Day: With Buy-In From ESPN and All 15 Schools, Newest College Sports Network Is Poised for Success

ACC Network Launch Day: With Buy-In From ESPN and All 15 Schools, Newest College...

22/08/2019

Digital Trends with BI and Predictive Analysis

As the industry continues to evolve, media companies are left wondering how to scale and monetize a growing digital, personalized approach. With the explosion o...

22/08/2019

Ericsson announces changes to the Executive Team

Effective September 1, 2019, Fadi Pharaon is appointed Senior Vice President and Head of Market Area Middle East & Africa at Ericsson (NASDAQ: ERIC), and member...

22/08/2019

Ericsson meddelar frndring i koncernledningen

Fadi Pharaon har utn mnts till Senior Vice President och chef f r marknadsomr de Mellan stern & Afrika p Ericsson samt medlem i koncernledningen fr n och med d...

22/08/2019

NEW DPA 2028 VOCAL MIC AIMS TO CHANGE THE LIVE PERFORMANCE LANDSCAPE

Expertly Designed and Built to Survive the Road DPA Microphones presents a new addition to its microphone lineup, the 2028 Vocal Microphone. The 2028 delivers ...

22/08/2019

METLIFE NAMES BILL PAPPAS AS HEAD OF GLOBAL TECHNOLOGY AND OPERATIONS

METLIFE NAMES BILL PAPPAS AS HEAD OF GLOBAl TECHNOLOGY AND OPERATIONS NEW YORK, August 22, 2019 MetLife, Inc. (NYSE: MET) today announced that Bill Pappas wi...

22/08/2019

Lawo Debuts World's First AES67 Stream Monitoring Software

Broadcasters using the AES67 AoIP standard in their studios and production facilities finally have an easy way to keep themselves informed about the state of th...

22/08/2019

The Pay-TV Innovation Forum Reveals Key Findings for the Latin American Pay-TV Market

83 percent of Latin American executives surveyed believe that the shift to OTT w...

22/08/2019

How Calrec can Assist and Connect you

Calrec's powerful Assist and Connect applications are both centre stage at IBC 2019 on the Calrec stand, 8.C61. As the industry embraces new standards and w...

22/08/2019

Grass Valley Live Production Solutions Give Expertease the Edge

Grass Valley Live Production Solutions Give Expertease the Edge MONTREAL, August 22, 2019 Grass Valleys versatile cameras have been selected by Expertease, ...

22/08/2019

RT's New Season puts focus on modern day Ireland, climate, live sport and entertainment, while shaping the nation with impactful Stories

RT today announced a slate of new impactful Irish programming, star signings an...

22/08/2019

Custom Consoles Completes New Technical Furniture Projects for Radio Tlvision Suisse

-- Custom Consoles announces the completion of technical furniture projects fo...

22/08/2019

FOR-A to Introduce Advanced 12G Technology and Showcase New Live Production Systems Used for College Sports

-- As evidenced with the introduction of new technology that supports uncompre...

22/08/2019

Newblue Announces Innovative Update Of Pioneering Video Titling Solution

-- NewBlue , a leader in user-friendly graphics and video titling tools, has revamped its pioneering post-production titling software with a new release desig...

22/08/2019

Maxon to Unveil Cinema 4D Release 21 at IBC 2019

-- Maxon, the leading developer of professional 3D modeling, animation and rendering solutions, is excited to return as an exhibitor to the annual IBC Show, t...

22/08/2019

Alpha Eye Solves Optical Image Distortion in Micro Cameras

-- A new company with a revered name, Alpha Image, will make its first public appearance at IBC2019 (Amsterdam, 13 - 17 September, stand 6.C28). The company w...

22/08/2019

Hidden Empire Film Group to Receive LMGI 2019 Humanitarian Award

-- The Location Managers Guild International (LMGI) have named Hidden Empire Film Group's Roxanne Taylor, Deon Taylor and Robert F. Smith as recipients of...

22/08/2019

ADG Gallery 800 Presents Fantastic Voyage

-- The Art Directors Guilds Gallery 800 (ADG, IATSE Local 800) presents FANTASTIC VOYAGE, an exclusive mixed media exhibition celebrating the genres of Sci-Fi...

22/08/2019

Register now for FilmLights Colour On Stage at IBC2019

-- FilmLight presents Colour On Stage at IBC2019. At this year's IBC, FilmLight (stand #7.A45) is hosting the free two-day seminar series, Colour On Stage...

22/08/2019

PTC: Several Reasons Why 13 Reasons Should Go

Beth Dubber/Netflix The Parents Television Council earlier this year praised Netflix for editing out Hannahs suicide scene from the first season of 13 Reasons ...

22/08/2019

CBS Offers Why Women Kill' Pilot For Free

CBS All Access has put the premiere episode of drama Why Women Kill on YouTube for all to access. The show is about a house in Pasadena, where a trio of couples...

22/08/2019

NBC Sports Signs Deal For World Rugby Sevens Series Through 2023

Courtesy of NBC Sports NBC Sports has inked a four-year deal to air the HSBC World Rugby Sevens Series on its platforms through 2023. The World Rugby Sevens is...

22/08/2019

A kind of magic: Brian May meets IK Multimedia

The gear that made Brian Mays guitar sound, painstakingly modelled by IK Multimedia for AmpliTube The sound of a lead guitarist legend... now painstakingly mo...

22/08/2019

What is holding back IP adoption?

By Kieran Kunhya, managing director, Open Broadcast Systems Jenny Priestley 1 hour ago By Kieran Kunhya, managing director, Open Broadcast Systems targ...

22/08/2019

Sky adds Love Nature in UHD

Content will be available in the UK, Germany and Italy Jenny Priestley 4 hours ago Content will be available in the UK, Germany and Italy target=_blank...

22/08/2019

Mediaset files complaint against Vivendi

Row over Mediasets plans to create new Amsterdam-based holding Jenny Priestley 3 hours ago Row over Mediaset's plans to create new Amsterdam-based ho...

22/08/2019

Brexit taking its toll on TV advertising

Enders Analysis predicts 5 per cent drop Y-on-Y in TV advertising Jenny Priestley 3 hours ago Enders Analysis predicts 5 per cent drop Y-on-Y in TV adver...

22/08/2019

BVE 2020 cancelled

Media Production and Technology Show has acquired assets Jenny Priestley 4 mins ago Media Production and Technology Show has acquired assets target=_bl...

22/08/2019

Extron promotes Steve James to vice president of...

Extron has announced the promotion of Extron veteran Steve James as vice president of engineering. James formerly worked as senior director of engineering at ...

22/08/2019

Lab Gruppen and Lake...

Tomas Lilja Lab Gruppen and Lake have appointed Tomas Lilja as brand leader, H kan Alfredsson as product category leader and Anders Jutebrant Ivarsson as R&D m...

22/08/2019

Glass-free OLCD breakthrough announced for...

FlexEnable, a UK based developer of a organic transistor technology platform has unveiled its ultra-narrow' border organic LCD (OLCD) technology, using org...

22/08/2019

NovaStar appoints PSCo as UK & Ireland distributor

UK LED display distributor PSCo has been appointed as NovaStar's UK & Ireland distribution partner, becoming NovaStar's first UK distributor. NovaSt...

22/08/2019

VFX Legion Creates Effects For The Food That Built America on History Channel

22 August, 2019 - 08:02 FX Legion recently completed a complex mix of visual effects for History Channels new docudrama mini-series, The Food that Made Amer...

22/08/2019

Elation's dynamic DARTZ for The Raconteurs Tour

Elation's dynamic DARTZ for The Raconteurs Tour posted: 22/08/2019 Matthieu Lariv e with L z Studio in Montr al serves as production and lighting des...

22/08/2019

L-Acoustics K Series impresses Orchestra Filarmonica della Scala at Piazza Duomo open-air concert

L-Acoustics K Series impresses Orchestra Filarmonica della Scala at Piazza Duomo...