
Ben Schwarz, independent consultant, expert, and author, argues that the majority of use cases dont need ultra-low latency, except maybe during the World Cups four-week duration, once every four years
By Contributor
Published: January 12, 2023
Ben Schwarz, independent consultant, expert, and author, argues that the majority of use cases don't need ultra-low latency, except maybe during the World Cup's four-week duration, once every four years
target=_blank title=Share on LinkedIn class=share-linkedin>
With J r me Blanc, I had the honour of writing a whitepaper on the subject for Anevia, now part of Ateme. Our plan in 2017 was to talk to some operators, get their enthusiastic support and go from there. Things, unfortunately, didn't pan out, as none of the six operators I spoke to at the time were that interested. Sure, they liked the idea if it was free. However, we made a strong case that reducing latency from all too familiar 30-second times to below 10 seconds could be one of the critical enablers to letting live OTT streaming become mainstream. And it looks like the market is saying we might have been right.
Zoom forward to the beginning of 2023, and ultra-low latency (ULL) is considered a must-have by all and sundry. What has changed?
Well, one thing is five solid years of aggressive marketing by vendors with ULL solutions.
This ongoing onslaught reminded me of over 15 years ago when Microsoft was still in the game. Vast bouquets of linear TV channels were still critical to the TV business, and getting to the desired channel could be challenging for viewers. The firm had invented a fast-channel change solution that enabled zapping from channel to channel well under a second. Microsoft's marketing machine convinced the industry that it was a vital need.
Rewind to when remote controls first appeared. It was an analogue world. As long as radio reception was stable, channel-change times were instantaneous. When digital TV appeared at the end of the last century, latency crept in between pushing the P button and the channel changing on the set. This delay was due to the need to decode the new channel's compressed digital stream. After some early hits and misses - I remember one of the world's first IPTV deployments in the early noughties with an 8-second zapping time MPEG2's average two-second GOP time created the standard for this. For over a decade, when you pressed P or P-, something would happen within about 2 seconds, and that was fine. Sure, it's always nice when things happen even faster. Users noticed it and perhaps would have churned away from services with 8s zapping time, but nobody cared about the difference between one second and two seconds.
What we wrongly call latency today - in reality, it is delay also has a gold standard, set by decades of broadcast at around five seconds. So, for the bulk of use cases, i.e. watching live TV, when you are close to those five seconds, reducing is nice, but, say, even ten seconds will not be a deal breaker for most viewers. Sports fans have long known they can get a score a few seconds earlier on the radio, and we've always lived with that. When someone on the ground tweets a live score, that too has a few seconds of delay, but it seems real-time enough to the community bounded by the 5s delay of the main live video feed.
There's also an elephant in the low latency room have you guessed? sustainability. Lower latency means more and faster caches. Client-side video buffering may be considered undesirable from a user perspective. Still, it has proven to be the best way to ensure robust delivery without deploying significant resources in the network. That was ABR's secret sauce that enabled the internet's video revolution in the first place. As with all aspects of our lives that generate carbon emissions, we must also ask ourselves what is good enough.
Of course, some exceptional video use cases will require ULL, such as betting or professional uses like yes, you've heard it before telemedicine. Still, we're talking of live TV for the most part, and here, it's only once every four years that the World Cup is broadcast simultaneously over different platforms and people care about those few seconds. The rights of most other major sports events that attract substantial live viewership are owned by a single broadcaster.
The use case when part of the family is watching a DTT broadcast while others are streaming the same content in the same house is too marginal to consider. A delay of 30 seconds is becoming untenable for live sports, but mainstream video consumption doesn't have to go lower once we're in the single-digit delays. I doubt users would flock from 7-second delay services to a 5-second delay one. Note that this opinion piece is just about the video use case; in other situations, ULL will enable new services that would otherwise have been impossible; just ask any 5G equipment vendor!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Synamedia today announced that Mileto Tecnologia, one of Brazil's largest pay-TV operators, has chosen the Synamedia Go platform to support its rapid OTT ex...
30/03/2026
FOR-A's Software-Defined, AI-Powered Development Advances with Nippon TV and...
30/03/2026
Give Your Astrophotography REAL Depth - After Effects Tutorial
Graham Quince March 30, 2026
0 Comments
In this tutorial, I talk you through the full w...
30/03/2026
Alfalite returns to NAB Show alongside FOR-A, showcasing LED solutions for broad...
29/03/2026
Cloud-based production, real-time engagement, and creator-driven storytelling ai...
28/03/2026
Now features DiGiCo console integration
Harrison's live recording and virtual soundcheck software has just reached its third major version, which among ...
28/03/2026
MPE-capable chamber strings library announced
Alongside their collection of Kontakt instruments, Sonora Cinematic have been steadily introducing a series of...
28/03/2026
Globecast, the leading provider of broadcast, media and entertainment managed services, will showcase its reimagined approach to media operations at the 2026 NA...
28/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
27/03/2026
Comcast Business deployed network infrastructure for the 2026 PLAYERS Championsh...
27/03/2026
Czech production company CS live has equipped its newest outside broadcast van w...
27/03/2026
Edith Cowan University (ECU) in Perth, Western Australia has developed new broad...
27/03/2026
Deltatre has announced that CEO Andrea Marini will step down after five years in...
27/03/2026
DAZN has announced plans to launch DAZN Inflight, a live sports service for airline and maritime passengers, slated for 2027. Aviv Giladi, President of DAZN Par...
27/03/2026
Grass Valley has announced the completion of a live production deployment with NVP, a European media company specializing in live sports production, for LALIGA ...
27/03/2026
The Masters and Prime Video will debut Inside Amen Corner, a dedicated feed that...
27/03/2026
ESPN and the World Series of Poker (WSOP) have reached a multi-year agreement to bring the WSOP Main Event back to ESPN platforms. Coverage will include a three...
27/03/2026
USSI Global has opened its Media Transport Solutions Lab on its Melbourne campus. The engineering center provides a platform-agnostic environment for testing al...
27/03/2026
From 14-camera coverage to official review from Variant Systems Group, Sellitto ...
27/03/2026
The United Football League (UFL) has named Sportable its Official Connected Ball and Player Tracking Partner. Sportable's connected football and wearable pl...
27/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
27/03/2026
The Atlanta Braves and FuboTV have announced a multiyear distribution agreement to carry BravesVision on Fubo's live TV streaming platform beginning Opening...
27/03/2026
Besides restructuring for Season 3, the league worked with FOX and ESPN over the...
27/03/2026
The Atlanta Braves open their 2026 MLB season tonight against the Kansas City Ro...
27/03/2026
With new teams and new venues to adapt to, the spring-football league's part...
27/03/2026
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
27/03/2026
New Classic, Amplitude & FlexRange units introduced
GIK Acoustics have just introduced a trio of new bass trap designs that bring improved low-end absorptio...
27/03/2026
Offers personalised Dolby Atmos headphone monitoring
Sonarworks have put their calibration expertise to work on a new mobile app that allows users to create...
27/03/2026
NITV to broadcast farewell to Rhoda Roberts AO with special coverage and week-lo...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Marshall Electronics Showcases New Feature-Rich CV320 and CV520 IP and 3G-SDI PO...
27/03/2026
Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Update...
27/03/2026
GatesAir Extends AirWatch365 Managed Service with Edge Gateway Site Appliance
Brie Clayton March 27, 2026
0 Comments
NAB marks global launch of servic...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
At NAB Show 2026, Net Insight will showcase the next evolution of Nimbra Edge, its orchestration and control layer designed to manage live media services across...
27/03/2026
Harmonic (NASDAQ: HLIT) today announced powerful new innovations that further elevate the company's sports streaming solution. The advanced capabilities enh...