
Ben Schwarz, independent consultant, expert, and author, argues that the majority of use cases dont need ultra-low latency, except maybe during the World Cups four-week duration, once every four years
By Contributor
Published: January 12, 2023
Ben Schwarz, independent consultant, expert, and author, argues that the majority of use cases don't need ultra-low latency, except maybe during the World Cup's four-week duration, once every four years
target=_blank title=Share on LinkedIn class=share-linkedin>
With J r me Blanc, I had the honour of writing a whitepaper on the subject for Anevia, now part of Ateme. Our plan in 2017 was to talk to some operators, get their enthusiastic support and go from there. Things, unfortunately, didn't pan out, as none of the six operators I spoke to at the time were that interested. Sure, they liked the idea if it was free. However, we made a strong case that reducing latency from all too familiar 30-second times to below 10 seconds could be one of the critical enablers to letting live OTT streaming become mainstream. And it looks like the market is saying we might have been right.
Zoom forward to the beginning of 2023, and ultra-low latency (ULL) is considered a must-have by all and sundry. What has changed?
Well, one thing is five solid years of aggressive marketing by vendors with ULL solutions.
This ongoing onslaught reminded me of over 15 years ago when Microsoft was still in the game. Vast bouquets of linear TV channels were still critical to the TV business, and getting to the desired channel could be challenging for viewers. The firm had invented a fast-channel change solution that enabled zapping from channel to channel well under a second. Microsoft's marketing machine convinced the industry that it was a vital need.
Rewind to when remote controls first appeared. It was an analogue world. As long as radio reception was stable, channel-change times were instantaneous. When digital TV appeared at the end of the last century, latency crept in between pushing the P button and the channel changing on the set. This delay was due to the need to decode the new channel's compressed digital stream. After some early hits and misses - I remember one of the world's first IPTV deployments in the early noughties with an 8-second zapping time MPEG2's average two-second GOP time created the standard for this. For over a decade, when you pressed P or P-, something would happen within about 2 seconds, and that was fine. Sure, it's always nice when things happen even faster. Users noticed it and perhaps would have churned away from services with 8s zapping time, but nobody cared about the difference between one second and two seconds.
What we wrongly call latency today - in reality, it is delay also has a gold standard, set by decades of broadcast at around five seconds. So, for the bulk of use cases, i.e. watching live TV, when you are close to those five seconds, reducing is nice, but, say, even ten seconds will not be a deal breaker for most viewers. Sports fans have long known they can get a score a few seconds earlier on the radio, and we've always lived with that. When someone on the ground tweets a live score, that too has a few seconds of delay, but it seems real-time enough to the community bounded by the 5s delay of the main live video feed.
There's also an elephant in the low latency room have you guessed? sustainability. Lower latency means more and faster caches. Client-side video buffering may be considered undesirable from a user perspective. Still, it has proven to be the best way to ensure robust delivery without deploying significant resources in the network. That was ABR's secret sauce that enabled the internet's video revolution in the first place. As with all aspects of our lives that generate carbon emissions, we must also ask ourselves what is good enough.
Of course, some exceptional video use cases will require ULL, such as betting or professional uses like yes, you've heard it before telemedicine. Still, we're talking of live TV for the most part, and here, it's only once every four years that the World Cup is broadcast simultaneously over different platforms and people care about those few seconds. The rights of most other major sports events that attract substantial live viewership are owned by a single broadcaster.
The use case when part of the family is watching a DTT broadcast while others are streaming the same content in the same house is too marginal to consider. A delay of 30 seconds is becoming untenable for live sports, but mainstream video consumption doesn't have to go lower once we're in the single-digit delays. I doubt users would flock from 7-second delay services to a 5-second delay one. Note that this opinion piece is just about the video use case; in other situations, ULL will enable new services that would otherwise have been impossible; just ask any 5G equipment vendor!
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
25/10/2025
LOS ANGELES As the popularity of short-for vertical videos from mobile devices continues to soar, vgames, Pitango and a group of Hollywood executives and celebr...
25/10/2025
LONDON The AI-powered VFX toolkit Slapshot has launched a professional-grade AI camera tracking tool the company said is designed to deliver precise camera sol...
25/10/2025
NEW YORK NAB Show New York said its 2025 edition wrapped up its program on Oct. 23 with 11,500 registered attendees from 95 countries, reinforcing its status as...
25/10/2025
NEW YORK Vimeo said it rolled out new AI-powered features and creative tools that it said will make professional video production faster, smarter and more rewar...
25/10/2025
HOUSTON Regional sports network Space City Home Network has upgraded its audio control room with a Solid State Logic System T S300-32 audio console as part of t...
25/10/2025
BAFTA-nominated cinematographer Annemarie Lean-Vercoe ( Breeders , Call the Midwife , Murder in Provence ) was just the DoP to set the look on sophisticated a...
25/10/2025
OpenDrives, Inc, a leading provider of software-defined data storage and data services, today announced a new distribution partnership with Versatile Distributi...
25/10/2025
Chaos today announces the release of Chaos Vantage 3, the first major update to its real-time visualization platform in more than two years. With Vantage, AEC p...
25/10/2025
Frequency, the engine behind many of the world's leading streaming television channels, today announced that it powered the first-ever delayed-live broadcas...
25/10/2025
LTN is accelerating the digital evolution of US local broadcasters with innovations that enable stations to launch streaming channels faster, deliver live news ...
25/10/2025
Rise WIB and Rise AV, advocacy groups championing gender diversity and professional development in the broadcast and AV sectors, have announced key leadership u...
25/10/2025
European technology developer Profuz Digital is proud to announce its partnership with the Atlantic Club of Bulgaria as a Special Technical Partner. To overcome...
25/10/2025
European cultural broadcaster ARTE has strengthened its long-standing relationship with Grass Valley, selecting the company's LDX 135 cameras and Creative G...
25/10/2025
IBC today announced the official call for challenge submissions to the Accelerator Media Innovation Programme 2026, inviting forward-thinking organisations from...
25/10/2025
ASB GlassFloor, the Germany-based global leader in high-performance sports flooring, announces the official launch of ASB Arena and Event Services AG (AES), a s...
25/10/2025
Bitmovin, leading provider of video streaming solutions, has announced that its internal playback stream testing system for the Bitmovin Player now leverages AI...
25/10/2025
Envoi, multi-cloud data management and data protection solutions provider, has launched a new solution, Envoi Express Lane, for managing the demands of distribu...
25/10/2025
Accedo, a global provider of video streaming software and services, has supported FloSports, a leading sports media company, to expand its service to Samsung an...
25/10/2025
Spanish-Language Music Production Course Debuts at Berklee Online New 12-week online course expands access to Berklee's renowned music curriculum for Span...
24/10/2025
NEP CEO Martin Stewart on $700M Investment, Restructuring, and the Challenges Fa...
24/10/2025
FOX Sports Debuts Next-Gen Graphics, Celebrates Career of Lead Producer Pete Mac...
24/10/2025
GROUP MEDIAPRO Chairman and CEO Tatxo Benet Steps DownBy Ken Kerschbaumer, Editorial Director
Friday, October 24, 2025 - 2:37 pm
Print This Story | Subscri...
24/10/2025
NBA Tip-Off: Amazon Prime Video Debuts Cutting-Edge Studio, Mobile Units, Global...
24/10/2025
(L-R) Director Justin Lin with his cast and producers at Eccles Theatre for the premiere of Last Days in Park City. (Photo by George Pimentel/Shutterstock for...
24/10/2025
As global connectivity demands continue to grow, non-terrestrial networks (NTNs) are emerging as a transformative force in telecommunications. By extending cove...
24/10/2025
Warsaw - Poland, October 20, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest All Screens Video Landscape r...
24/10/2025
Springsteen: Deliver Me from Nowhere Filmed at Berklee NYCs Power Station The biopic, starring Jeremy Allen White as the Boss, focuses on the period when Spri...
24/10/2025
TORONTO Sometimes in sports, as in life, it's the little things that matter, and that aphorism will be on full display tonight when the Toronto Blue Jays ta...
24/10/2025
NEW YORK Charters Spectrum Reach has announced that its clients have used Waymark's AI-driven ad creation platform to create more than 15,000 ads since Spec...
24/10/2025
BURLINGTON, Mass. Avid has today announced the release of Pro Tools 2025.10, a feature-rich update that the company said offers notable advances in immersive mu...
24/10/2025
NEW YORK In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on l...
24/10/2025
WASHINGTON The ATSC broadcast standards group has outlined a growing list of international activities that the group said is expanding its influence and solidif...
24/10/2025
FIRST PLACE AND 5,000 LYNDA McCARTHY FOR WITNESS'
SECOND PLACE AND 4,000 ANGELA FINN FOR A SPECTRUM OF SORROW'
THIRD PLACE AND 3,000 IAN FE...
24/10/2025
24 Oct 2025
VEON to Release 3Q25 Earnings Update on November 10, 2025 Dubai, October 24, 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today conf...
24/10/2025
One-off special from the team behind BAFTA award-winning Libby, Are You Home Yet...
24/10/2025
The review examined how the model is developed, managed, and delivered against the requirements set out in the Origin framework.
Simon Redlich, Chief Executive...
24/10/2025
Countdown to GTC Washington, DC: What to Watch Next Week Next week, Washington, D.C., becomes the center of gravity for artificial intelligence. NVIDIA GTC W...
24/10/2025
RT will provide extensive coverage of the results of the Presidential Election across television, radio and online on Saturday, 25 October 2025.
Throughout th...
24/10/2025
New Coaches, New Families and New Challenges Set for Ireland's Fittest Famil...
24/10/2025
Westlife, Imelda May and Ben Elton among the guests on this week's Late Late...
23/10/2025
Unlocking character: Sportcast on executing the Bundesliga and Bundesliga 2 new ...
23/10/2025
Clear coordination: Juggling the new Bundesliga rights cycle requirements and pu...
23/10/2025
Analysis: Is piracy just the cost of doing business? By Callum McCarthy, Editor-at-Large
Tuesday, October 21, 2025 - 09:58
Print This Story
It's high ...
23/10/2025
ESPN's Adam Whitlock on Driving Real-World Innovation Across the Video-Trans...
23/10/2025
SVG TranSPORT 2025 Unites 300+ Industry Leaders in New York for Deep Dive Into L...
23/10/2025
NBA Tip-Off: League Starts Season With Two New Broadcast Partners, In-House NBA ...
23/10/2025
NFL Deepens Business Partnership with EA Sports; More Madden Casts to Come?EA Sports will remain the exclusive producer and distributor of Madden NFL video game...
23/10/2025
NFL Moves Pro Bowl Games Indoors and to Super Bowl Week; Leans Into a Made-for-T...
23/10/2025
By Alan Dominguez
Recently I have been thinking about the intersection of two e...