Sony Pixel Power calrec Sony

Operators need low-latency, but ultra-low? Meh!

12/01/2023

Ben Schwarz, independent consultant, expert, and author, argues that the majority of use cases dont need ultra-low latency, except maybe during the World Cups four-week duration, once every four years

By Contributor

Published: January 12, 2023

Ben Schwarz, independent consultant, expert, and author, argues that the majority of use cases don't need ultra-low latency, except maybe during the World Cup's four-week duration, once every four years

target=_blank title=Share on LinkedIn class=share-linkedin>

With J r me Blanc, I had the honour of writing a whitepaper on the subject for Anevia, now part of Ateme. Our plan in 2017 was to talk to some operators, get their enthusiastic support and go from there. Things, unfortunately, didn't pan out, as none of the six operators I spoke to at the time were that interested. Sure, they liked the idea if it was free. However, we made a strong case that reducing latency from all too familiar 30-second times to below 10 seconds could be one of the critical enablers to letting live OTT streaming become mainstream. And it looks like the market is saying we might have been right.

Zoom forward to the beginning of 2023, and ultra-low latency (ULL) is considered a must-have by all and sundry. What has changed?

Well, one thing is five solid years of aggressive marketing by vendors with ULL solutions.

This ongoing onslaught reminded me of over 15 years ago when Microsoft was still in the game. Vast bouquets of linear TV channels were still critical to the TV business, and getting to the desired channel could be challenging for viewers. The firm had invented a fast-channel change solution that enabled zapping from channel to channel well under a second. Microsoft's marketing machine convinced the industry that it was a vital need.

Rewind to when remote controls first appeared. It was an analogue world. As long as radio reception was stable, channel-change times were instantaneous. When digital TV appeared at the end of the last century, latency crept in between pushing the P button and the channel changing on the set. This delay was due to the need to decode the new channel's compressed digital stream. After some early hits and misses - I remember one of the world's first IPTV deployments in the early noughties with an 8-second zapping time MPEG2's average two-second GOP time created the standard for this. For over a decade, when you pressed P or P-, something would happen within about 2 seconds, and that was fine. Sure, it's always nice when things happen even faster. Users noticed it and perhaps would have churned away from services with 8s zapping time, but nobody cared about the difference between one second and two seconds.

What we wrongly call latency today - in reality, it is delay also has a gold standard, set by decades of broadcast at around five seconds. So, for the bulk of use cases, i.e. watching live TV, when you are close to those five seconds, reducing is nice, but, say, even ten seconds will not be a deal breaker for most viewers. Sports fans have long known they can get a score a few seconds earlier on the radio, and we've always lived with that. When someone on the ground tweets a live score, that too has a few seconds of delay, but it seems real-time enough to the community bounded by the 5s delay of the main live video feed.

There's also an elephant in the low latency room have you guessed? sustainability. Lower latency means more and faster caches. Client-side video buffering may be considered undesirable from a user perspective. Still, it has proven to be the best way to ensure robust delivery without deploying significant resources in the network. That was ABR's secret sauce that enabled the internet's video revolution in the first place. As with all aspects of our lives that generate carbon emissions, we must also ask ourselves what is good enough.

Of course, some exceptional video use cases will require ULL, such as betting or professional uses like yes, you've heard it before telemedicine. Still, we're talking of live TV for the most part, and here, it's only once every four years that the World Cup is broadcast simultaneously over different platforms and people care about those few seconds. The rights of most other major sports events that attract substantial live viewership are owned by a single broadcaster.

The use case when part of the family is watching a DTT broadcast while others are streaming the same content in the same house is too marginal to consider. A delay of 30 seconds is becoming untenable for live sports, but mainstream video consumption doesn't have to go lower once we're in the single-digit delays. I doubt users would flock from 7-second delay services to a 5-second delay one. Note that this opinion piece is just about the video use case; in other situations, ULL will enable new services that would otherwise have been impossible; just ask any 5G equipment vendor!
LINK: https://www.tvbeurope.com/media-delivery/operators-need-low-latency-bu...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

12/02/2026

Spectrum News Acquires New England Cable News

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Vizrt Unveils Campus Stadium Production Bundles

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Hulu + Live TV Adds Fubo Sports Network to Channel Line-up

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

FCC To Hold Open Commission Meeting on Feb. 18

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Ralph M. Oakley to Receive NAB's Chuck Sherman TV Leadership Award

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

February 11, 2026

TIME100 Health list features Scripps Research Professor Darrell Irvine Irvine is recognized for his work in empowering the immune system to fight disease, which...

11/02/2026

FYI: Phone Support Maintenance

FYI: Phone Support Maintenance One thing we pride ourselves on here at Utah Scientific is our 24-hour support included with our signature 10-year hardware warra...

11/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Officer

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...

11/02/2026

Paramount and CBS Partner to Air UFC 326

Paramount and the CBS Television Network will partner to air UFC 326: HOLLOWAY vs. OLIVEIRA 2 live on Saturday, March 7, from T-Mobile Arena in Las Vegas, mar...

11/02/2026

MLB.TV Launches on ESPN Beginning February 10

Beginning February 10, fans can buy MLB.TV on ESPN, a new milestone in one of sports media's longest-standing partnerships. ESPN becomes the new streaming h...

11/02/2026

Fubo Sports Network Launches on Hulu + Live TV

Fubo Sports Network is available to Hulu's Live TV subscribers in the core $89.99 a month subscription plan, which also includes full access to the entire H...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migration

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

MLB Makes In-Market Streaming Subscriptions for 20 Clubs Available to Fans

Major League Baseball is making in-market streaming subscriptions for 20 Clubs available today for fans. Subscriptions for the following Clubs are available vi...

11/02/2026

5G Broadcast Trials Return to the Olympic Stage at Milano Cortina 2026

Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are condu...

11/02/2026

ESPN and Disney Launch We're Going, the First Marketing Campaign for ESPN's Inaugural Super Bowl

Following Sunday's Super Bowl LX, ESPN and Disney unveiled We're Going,...

11/02/2026

Stats Perform: 2026 Super Bowl Latency Report

Delayed streams are a growing source of frustration for sports fans. During the 2026 Super Bowl, some streams lagged up to 62 seconds behind the action on the f...

11/02/2026

NASCAR Channel and FloSports to Simulcast 16 Races Live

NASCAR and FloSports announces an expanded slate of racing events that will bring FloRacing coverage live throughout the 2026 season to the NASCAR Channel, furt...

11/02/2026

Manifold Expands Sales Presence in Europe

Manifold technologies GmbH announces the appointment of Nick Tucker as Sales Manager for Europe, reinforcing the company's continued growth across broadcast...

11/02/2026

Genies and MLB Players Inc. Team Up to Create AI Characters of MLB Players

Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., th...

11/02/2026

ICC, Google Partner for the First-Ever AI-Powered ICC Men's T20 World Cup fuelled by Gemini & Pixel

The International Cricket Council (ICC) and Google have joined forces for an AI-...

11/02/2026

Dolby Highlights From First Ever Super Bowl LX Innovation Summit

Dolby's CEO Kevin Yeaman and Giles Baker, SVP of Dolby Cloud Solutions, shared how the brand's latest innovations - Dolby Vision, Dolby Atmos, and Dolby...

11/02/2026

Detroit Tigers and Detroit Red Wings Enter Broadcast Partnership with MLB

Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit T...

11/02/2026

A Changing Landscape: MLB Local Media Brings Detroit Tigers, Los Angeles Angels Into the Fold; ESPN Begins Distribution of MLB.TV

Broadcasts of the NHL's Detroit Red Wings will also be produced by the leagu...

11/02/2026

DAM Los Angeles

Video moves fast can your DAM keep up? Join Blue Lucy in LA for the West Coast's leading Digital Asset Management event as we explore, celebrate, and acc...

11/02/2026

Super Bowl LX Delivers 124.9 Million Viewers

NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...

11/02/2026

Scripps Selling Court TV to Jellysmack

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Schulze-Brakel Introduces Wireless Clip-On Branding For Mics

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

LiveU To Showcase Expanded IP-Video EcoSystem at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Clear-Com Powers TEDNext 2025 with Gen-IC Virtual Interco...

Clear-Com provided an advanced, IP-based communications infrastructure for TEDNext 2025, supporting production, media, and editorial teams with a highly flexib...

11/02/2026

Astera Releases QuikBeam - Versatile 200W Equivalent LED...

Astera introduces QuikBeam, the newest addition to its acclaimed Quik family of focusing LED Fresnels. This ultra-compact spotlight combines the equivalent powe...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migr...

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

DoPchoice to Intro SNAP RABBIT Octa 5 SNAPBAG

With Convertible Mount for NL Bowens & Aputure A Mounts See it at BSC Expo Stand #133 LCA DoPchoice continues to refine light shaping tools for professional LE...

11/02/2026

ZEISS Aatma -Contemporary Full Frame Primes with a Soulfu...

World Premiere at BSC Expo, Booth #319 Oberkochen/Germany, 10 February 2026 ZEISS introduces the new Aatma, set of nine high-end full frame T1.5 cinema primes ...

11/02/2026

NUGEN Audio Plug Ins Help Nick Fry Navigate the Demands o...

As Re-recording Mixer and Head of Sound at The Farm, one of UK's leading post-production facilities, Nick Fry has built his career on making stories sound a...

11/02/2026

iSpot Introduces Agentic AI Platform iSpot SAGE

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

NBC Sports Regional Sports Networks Taps Sportradar for NBA Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

MLB.TV Launches on ESPN

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Super Bowl LX Attracts Nearly 125 Million U.S. Viewers

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Graduate Spotlight: Gabrielle Rodriguez

Graduate Spotlight: Gabrielle Rodriguez The educator, who grew up in the Philippines, shares how shes bringing what she learned at Berklee back home. Februar...

11/02/2026

Sky brings together Netflix, Disney+, HBO Max and Hayu into one single subscription, exclusively on Sky

Wednesday 11 February 2026 Sky brings together Netflix, Disney , HBO Max and Ha...

11/02/2026

Netflix Confirms Production of Love O'Clock' From the Writers of Business Proposal' and True Beauty' Director

Back to All News Netflix Confirms Production of Love O'Clock' From the...

11/02/2026

Investing in Belgian Stories: A Commitment to Culture and Choice

Back to All News Investing in Belgian Stories: A Commitment to Culture and Choice From left to right: Undercover, Ang le, Rough Diamonds, Into the Night, John...

11/02/2026

Lisbon 2026

At the end of January, ICG headed off to the Portuguese capital, Lisbon, for our annual conference. An early flight gave us plenty of time to start exploring s...

11/02/2026

ABS Strengthens Ku-Band Capacity and Expands Regional Reach Through Strategic Partnership with Horizon Teleports

ABS Strengthens Ku-Band Capacity and Expands Regional Reach Through Strategic Pa...