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Turner Africa expands reach with Boing in Nigeria --
Mon, 09 Nov 2015 10:07
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Turner Africa (Cartoon Network, Boomerang, TCM), has expanded its children s offering with the introduction of Boing across the continent. Launched in May this year, the non-exclusive kids channel has already received uptake in Nigeria, the Seychelles and in South Africa.
In this regard, Turner has recently signed a new distribution deal for Boing with the Nigerian TV platform, CONSAT. CONSAT has added Boing to its Style pack in order to strengthen its kids offering at an affordable price.
Mayokun Okunola, CEO of CONSAT TV commented: CONSAT s distribution strategy focuses on acquiring international channels, which benefit from strong demand in Nigeria. Boing fits this strategy and strengthens our channel portfolio as the first kids channel targeting 7 to 14 year olds.
Pierre Branco, vice president and general manager of Turner Southern Europe and Africa, says: We are thrilled to expand Boing s distribution in Nigeria. Partnering with CONSAT aligns with Turner Africa s business strategy. The introduction of this non-exclusive television channel should see Turner expand its young viewership as it negotiates further broadcasting deals across the continent.
Turner is focusing its efforts on showcasing its channel programming strategy to African TV platforms in an effort to attract new and emerging pay TV players across the continent.
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