With a long tradition of honoring the military, History is launching a campaign to recognize veterans that features public service announcements with big stars over Memorial Day weekend.
Public service announcements feature Matthew McConaughey, Kevin Bacon, Olivia Munn, Russell Wilson, Ciara, Toby Keith, Simone Biles, Bill Goldberg and Tom Selleck.
The start of the campaign coincides with the season 2 premiere of Six, a Special Forces drama created by former military personnel. Munn is one of the stars of Six.
Historys "Six"
History is also working with a number of veterans' organizations including Flags and Flowers, started by 12-year-old California student Patrick Sharp, which places flowers and flags on the graves of servicemen.
The first spot cuts from star to star as they deliver their message. Our military veterans fought to protect our rights liberties and freedom. Let's all thank our veterans, along with our active military men and women, by honoring their patriotism, their service and their many contributions to our country. Because whether we are athletes, musicians, gymnasts wrestlers, actors, veterans, we all support these heroes. We salute you and we thank you, the spot says.
The spot ends with a call to action: Get Involved Now, Go to Veterans.com. Veterans.com is a website owned by History that features information about veterans, about the series Six, and links to several groups dedicated to helping veterans and military families.
Honoring our veterans, active military and their families has been a cornerstone of History since we launched in 1995, said Paul Buccieri, president A+E Studios and A+E Networks Portfolio Group. We are proud to support and highlight the extraordinary contributions of veterans and military families through our programming and our outreach initiatives, not just on holidays, but every day.
The campaign is expected to run year round, with ads airing on History and the other networks owned by A+E, as well as its digital platforms.
In addition to the celebrity studded PSA, History was able to shoot spots when it hosted a Flags and Flowers event with Sharp at Los Angeles National Cemetery on May 18 that featured the cast of Six including Barry Sloane, Kyle Schmid, Juan Pablo Raba, Dominic Adams, Jaylen Moore and Nikolai Nikolaeff.
History couldn't provide a value for the airtime it would use to air the PSAs. The company also backs veterans groups, including TAPS, Team Rubicon, The Mission Continues, Headstrong, America's VetDogs, but it views its main contribution as helping to raise visibility for veterans programs.
It's amazing to me that unless you're a military family how you can almost forget there are people in harm's way on behalf of this country and doing what they're asked to do, said Arturo Interian, senior VP for scripted series at History.
So just as a reminder, there's guys in Syria, there's guys in Afghanistan, there are men and women in Iraq who are fighting a fight that we've asked them to fight. Their families are sacrificing. Just be aware and thank them and be aware of the past generations that have served and done what they've been called to do, Interian said.
History worked hard to get the high-profile stars to speak out for veterans. Some have been involved in veterans' projects before. Others have family connections to the military.
It's amazing the cross section of entertainment and athletics and music that has come out to support this, said Kim Gilmore, senior historian and director of corporate outreach at History.
One of the other messages that's important to us is the idea that we know there are a lot of divisions in our country politically on all the different levels, but this is something that should unite us, Gilmore said. No matter what we think about the different conflicts, we should be able to unite around support for veterans and military families.
Interian says he comes from a military family and that working on this campaign is one of the things he's proudest of while working at History.
My dad was in the Army. My great-uncle was in Vietnam, my grandfather and my great uncles all fought in World War II, so when you take the time to honor and remember both living and past, it's a big deal to me and it's one of the highest callings you can be called on to do in this country, he said.
So yes, we run military documentaries, we run military shows and that's great, but these are very important groups doing a lot of good work that we're partnered with. I'm very proud of that.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
With a long tradition of honoring the military, History is launching a campaign to recognize veterans that features public service announcements with big stars over Memorial Day weekend.
