
For so many of us, movement is about more than just exercise-it's a way to build confidence, find joy, and connect with others. But for young women, societal pressures, fear of judgment, and a focus on performance can make movement feel exclusive. According to a 2024 World Health Organization study, 85% of teenage girls aren't meeting recommended guidelines for physical activity, a key factor in mental well-being. At the same time, girls are disproportionately impacted by mental health challenges.
That's why, building on a successful pilot in the UK, Spotify and Nike are reuniting to launch the global Make Moves campaign. Girls in countries across Europe, the Middle East, Africa, and the US will now have access to this body-moving program. The idea is simple yet powerful: Encourage girls to move to just one song a day to boost their mental well-being, using the power of music to make movement more joyful and accessible.
The power of the playlist At the heart of the campaign is the Make Moves playlist, which lives in Spotify's EQUAL hub. More than a playlist, it's a collaborative project co-curated by a global community of artists, athletes, and teen girls. The goal is to celebrate the freedom and joy of movement, free from pressure or perfection.
https://storage.googleapis.com/pr-newsroom-wp/1/2025/09/MAKE1266_NIKE_SPOTIFY_45SEC_3840x1400px_NIKEP1_DESKTOP-720p.mp4
The star-studded lineup of curators includes brazy, SGaWD, Bridget Blue, and KMAT, alongside world-class Nike athletes Dina Asher-Smith, Keely Hodgkinson, Georgia Stanway, Ada Hegerberg, Mariona Caldentey, Rhasidat Adeleke, Sophie Hahn, Katarina Johnson-Thompson, Georgia Bell, Zoe Harrison, Lotte Wubben-Moy, and Amber Anning.
Music has been my constant-a source of motivation, comfort, and energy through all the highs and lows, said British track and field athlete Keely Hodgkinson. That's why a campaign focused on music and movement for teenage girls is so important. It's during those years that so many girls start to drift away from sport. But staying active has taught me resilience, self-belief, discipline, and joy. If we can help more young girls stay in sport-and find their own rhythm, with music and movement-we're giving them tools for life.
Professional footballer Georgia Stanway added, Music's just one of those things that gets me. It lifts me when I'm low and hypes me up when I need to go full throttle. Whether I'm chilling or getting in the zone, music's always there. It's part of who I am, simple as that.
Proven impact, global scale The 2023 UK pilot of Make Moves, which provided grants to grassroots organizations focused on helping girls, demonstrated the tangible impact of this approach. The initiative reached more than 700 girls, resulting in a 20% improvement in confidence, a 40% increase in regular physical activity, and a 19% decrease in regular feelings of anxiety.
As we expand the campaign globally, Spotify and Nike will also be making a donation to Selena Gomez's Rare Impact Fund to further support youth mental health.
We know that mental health and well-being are essential in helping young people thrive, said Elyse Cohen, President of the Rare Impact Fund and Chief Impact Officer at Rare Beauty. This support, through Nike's and Spotify's Make Moves campaign, enables us to expand access to critical resources so that young people everywhere can care for their mental health and feel empowered to reach their full potential.
This program is a key part of Spotify's broader social impact strategy, which is dedicated to supporting the well-being of creators and listeners and includes initiatives like Heart & Soul and Our Game Our Sound, as well as a partnership with UNICEF.
Teen girls around the world are facing an urgent mental health crisis, and Make Moves is designed to meet that challenge head-on, said Lauren Wurgaft, Global Head of Social Impact at Spotify. By combining the power of music and movement, we're helping girls reconnect with themselves, their communities, and their sense of joy. Together with Nike, we want to create a space where every girl feels empowered to move freely-without judgment, without limits.
For Nike, Make Moves aligns with its vision for the future of youth sport, aiming for 50% girl participation in the company's partner programs.
The Nike x Spotify Make Moves partnership is designed to leverage the power of music to get girls moving. Nike is committed to the future of youth sport and exploring innovative ways to meet teen girls where they are, said Dan Burrows, Global GM, Future of Youth Sport at Nike. By helping girls integrate daily movement into their lifestyle and rallying support of their key influences, we hope they find their own sense of enjoyment, confidence, and belonging within sport-on their terms.
By working together, Spotify and Nike are combining our strengths to create a more supportive and joyful environment for the next generation.
Follow the Make Moves playlist on Spotify and join the challenge by moving to one song a day. For more from participating artists and athletes, follow along on @spotify and @nike.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
21/09/2026
Drum-tuning app now available on Android
RT60 describe their iDrumTune app as the world's most advanced, accurate and intelligent system for assisting ...
21/09/2026
Innovative multiband auto-panner introduced
SoundGhost's latest plug-in takes an innovative approach to auto-panning, and divides incoming signals into ...
21/09/2026
We check out the M5 Max-equipped model The same, but different. The new Mac Studio models feature M5 Max and M5 Ultra silicon, dramatically improving the perf...
21/09/2026
RT celebrates Irish Sign Language Awareness Week 2026
Special programmes across RT television, radio and online, plus special initiatives
#ISL #IDSL #IWDP26...
20/09/2026
Piano-playing singer-songwriter competition returns for fourth year
Casio have officially revealed the list of 16 finalists who have earned their place in t...
19/09/2026
Three new rackmount power conditioners introduced
Yorkville Sound have announce the upcoming launch of three new RPC rackmount power conditioners from ART P...
19/09/2026
September 15, 2026
AMSTERDAM, SEPTEMBER 2026 - Colorfront (colorfront.com), the Academy and Emmy Award-winning developer of high-performance cinema mastering, ...
18/09/2026
10 new voice models join line-up
The latest expansion for IK Multimedia's AI-powered vocal-modelling software has arrived, delivering a set of 10 new vo...
18/09/2026
A day of hands-on synthesis, sound design & performance
On Saturday 26 September 2026, The Museum of Synthesisers will be hosting a full day of hands-on syn...
18/09/2026
AgileTV has successfully wrapped up its participation at IBC 2026 in Amsterdam, following four days of conversations with customers, partners and industry profe...
18/09/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, invites its shareholders and investors to a Virtual Investor Conference on Tuesday, September 29th, 2026, at 11.00 am.
...
18/09/2026
Friday 18 September 2026
The new iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch ...
17/09/2026
Popular DAW gains free pitch-correction tool
Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...
17/09/2026
Promises unprecedented realism, dynamic nuance and clarity
Gibson have teamed up with acoustic pickup experts Baggs, creating a next-generation' pickup...
17/09/2026
Two new libraries join percussion line-up
VSL (Vienna Symphonic Library) have just launched two new libraries that bring some intriguing new instruments int...
17/09/2026
Hardware & plug-in versions gain new features
Arturia have just released a free update that brings some significant new features to their MiniFreak synthesi...
17/09/2026
Calrec brings leading audio solutions and long-term business value to IBC 2026 We're looking forward to meeting up with you all on 11-14th September in Amst...
17/09/2026
Donncha's Away Games starts this Sunday on RT One and RT Player
Irish rugby legend Donncha O'Callaghan pairs up with a host of celebrities to take on...
17/09/2026
New series of Aistear an Amhr in shares extraordinary stories behind Ireland'...
17/09/2026
The Late Late Show is back!
Liam Neeson, Siobh n McSweeney, Caitr ona Balfe a...
17/09/2026
The Neighbours Effect: Gen Z Brings Back Big Hair, Double Denim and 80s soap sty...
17/09/2026
The bold, new legal drama starring Dominic West and Sienna Miller launches on Sky and NOW on 2nd OctThursday 17 September 2026
Official trailer released for Sk...
17/09/2026
Every week we read headlines about new threats from AI. From taking over jobs to disrupting critical infrastructure, spreading misinformation or even destroying...
17/09/2026
Arqiva selected by SANZAAR to deliver global distribution of 2026 international ...
17/09/2026
CULVER CITY, CALIFORNIA This evening at the 78th Primetime Emmy Awards, Apple TV...
17/09/2026
RT Statement:
RT is today confirming that its position regarding participation in the Eurovision Song Contest remains unchanged. RT will not participate in...
16/09/2026
Powerful soft synth receives free update
Wavea have just launched a new and improved version of their feature-packed soft synth, kitting it out with over 20...
16/09/2026
Physical-modelling experts launch pipe-based instrument
Modartt are well known for their impressive Pianoteq and Organteq offerings, and now, they've pu...
16/09/2026
Popular DAW gains free pitch-correction tool
Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...
16/09/2026
Microwave Factory and Rohde & Schwarz enable automated SAR measurements with CMX...
16/09/2026
Rohde & Schwarz launches new security scanner for large events at Security Expo ...
16/09/2026
Red Seat Ventures Announces Exclusive Partnership with Caleb Hammer's Financ...
16/09/2026
Garda whistleblowers come forward to
RT Investigates from inside the
Garda Pr...
15/09/2026
New Thunderbolt audio interfaces aimed at pro studios
Audient's latest announcement sees the company introduce three new high-end audio interfaces desig...
15/09/2026
Completes core wireless system line-up
The latest addition to Sennheiser's Spectera range is now shipping, completing the core elements of the company...
15/09/2026
High-frequency dynamics plug-in upgraded
Schwabe Digital have just released a major free update for their acclaimed high-frequency dynamics processing plug-...
15/09/2026
DAW update launched alongside all-in-one subscription bundle
The latest version of Universal Audio's DAW software has just arrived, and has been release...
15/09/2026
Three popular hardware units go virtual
Rupert Neve Designs are entering the software market in style, with not one, but three of their sought-after hardwar...
15/09/2026
When longstanding OB specialist Cloudbass made the decision to expand its fleet to accommodate remote production facilities for a leading UK sports broadcaster&...
15/09/2026
LUXEMBOURG and WASHINGTON, September 15, 2026 - SES, a global leader in space so...
15/09/2026
Unveiled at IBC2026 in Amsterdam, the 6388 delivers DPAs signature natural, authentic sound, with outstanding feedback rejection and exceptional speech intellig...
15/09/2026
Red Seat Ventures' Supercast Launches Live Streaming, Bringing Real-Time Vid...
15/09/2026
Arqiva recognised with Armed Forces Covenant Silver AwardPresented to organisations that demonstrate outstanding support for the Armed Forces community
--
Sh...
14/09/2026
Three new models introduced
Sony have just announced the launch of three new pairs of headphones that span their premium, mid-range and entry-level line-ups...
14/09/2026
New flagship Thunderbolt units aimed at pro studios
Audient's latest announcement sees the company introduce three new high-end audio interfaces designe...
14/09/2026
At IBC2026, Ren M rch explains how the N-Series combines DPA's renowned microphone technology with a high-performance wireless platform, offering a wide tu...
14/09/2026
Monday 14 September 2026
Award-winning network Sky Mobile to Offer iPhone Duo, ...