Spotify Unveils New Advertising Partnerships and Product Updates

Earlier this year during Spotify Advance, we announced a series of updates to make advertising on Spotify more flexible and automated. Today, we're building on that momentum with a powerful suite of new partnerships and product features designed to make it even easier for advertisers to buy, create, and measure success on Spotify.

New partnerships and expanded reach We're continuing to invest in automating our ad platform with enhancements across our automated buying channels: the Spotify Ad Exchange and Spotify Ads Manager.

Spotify Ad Exchange For the first time, advertisers using Amazon DSP can now access Spotify's audio and video inventory. This partnership brings together Amazon's trillions of shopping, streaming, and browsing signals and Spotify's global audience of 696 million monthly users, enabling advertisers to reach engaged audiences at scale while providing access to full-funnel measurement and attribution.

By combining Amazon's diverse audiences and first-party signals with Spotify's high-quality content and engaged fan base, we're creating new and meaningful ways for advertisers to amplify their omnichannel advertising strategies by leveraging a deeper level of insights only available through Amazon DSP, said Meredith Goldman, Director, Amazon DSP at Amazon Ads. Amazon DSP now has unprecedented scale across Amazon owned and operated and open internet audio supply, allowing us to set new standards for holistic campaign planning and activation-all in one place.

But that's not all. We're also expanding our programmatic ecosystem with these key updates:

ID5 partnership: Advertisers can now reach music and podcast fans across Europe more effectively, thanks to enhanced addressability for programmatic campaigns via ID5's digital identity solution.

Yahoo DSP integration: Advertisers can now buy Spotify inventory through Yahoo DSP via a new direct integration. With the Spotify Ad Exchange, advertisers have seen conversion rates improve by nearly 70% and cost per action drop by almost 90%, according to Yahoo data from July to September 2025. This direct integration also helps advertisers better target and measure audiences across Spotify using Yahoo ConnectID.

For publishers: Starting in 2026, Megaphone-hosted podcast publishers will be able to book private marketplace deals via the Spotify Ad Exchange. This will empower publishers to set up non-guaranteed deals with one or many advertisers, expanding their revenue opportunities.

Spotify Ads Manager We're also continuing to innovate within Spotify Ads Manager with new tools and partnerships to help advertisers of all sizes create, optimize, and measure their campaigns:

Smartly partnership: We're partnering with Smartly to expand access to our inventory to more advertisers. With Spotify Ads Manager integrating into Smartly, advertisers will gain new ways to reach audiences through audio, display, and video, supported by Smartly's AI-powered creative, automation, and measurement.

Split Testing tool: Advertisers will soon be able to run controlled experiments to see which creative elements resonate most with audiences, optimizing for metrics like completion rate, click-through rate, cost per click, and cost per conversion.

Growing momentum and proven results Spotify's automated buying channels for advertisers are seeing rapid adoption and delivering real results. Since we launched the Spotify Ad Exchange in April, the number of advertisers using it has increased by 142%. On Spotify Ads Manager, campaigns using the Web Traffic objective have seen page view rates 103% higher compared to brand awareness campaigns, and campaigns using the App Install objective have achieved install rates 4.3 times higher than non-optimized campaigns.

What this means for brands Spotify's scale and engagement remain unmatched. According to a 2024 global GWI study, 90% of users make Spotify part of their daily routines, with people spending more than two hours a day on the platform. And according to another recent GWI survey, 65% of users agree that time spent on Spotify feels more positive than time spent on social media. In a world of doom scrolling and distraction traps, Spotify offers something different, with users coming to the platform for a sense of connection and genuine value.

With these latest updates, we're making it easier than ever for advertisers of all sizes to reach leaned-in audiences in a positive environment, whether you're running a global campaign or just getting started.

We've been hard at work enhancing our automated buying channels to make it easy for advertisers to buy, create, and measure on Spotify, said Brian Berner, Spotify's Global Head of Advertising Sales and Partnerships. Now we're bringing even more flexibility and control for advertisers, enabling them to reach our highly engaged global audience and drive impact with their campaigns.

Ready to amplify your brand's performance? Learn more about how brands can connect with listeners through Spotify Advertising.

LINK:	https://newsroom.spotify.com/2025-10-01/advertising-partnerships-produ...
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