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allmedia International secures commiion of localised international format

02/11/2015

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all3media International secures commission of localised international format --

Mon, 02 Nov 2015 13:16

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Independent distributor all3media International has secured a commission for its Studio Lambert format Gogglebox in South Africa, as part of a host of game show and entertainment format deals signed throughout Africa ahead of the company s attendance at the upcoming Discop Africa market. DISCOP Africa runs from 4 to 6 November at the Sandton International Convention Centre.

All3media International s Jessica Cox, who will attend Discop Africa, commented, We are seeing rapidly increasing demand for international entertainment and game show formats throughout Africa, and I m looking forward to speaking to potential new partners at Discop as we build on this success.

Sony Pictures Television South Africa has commissioned a 10 x 60 minute local version of Gogglebox, which was originally created by Studio Lambert for Channel 4, in the UK. The new series will be produced locally in South Africa by Eject Media and Picture Tree. Gogglebox is scheduled to debut early 2016 on the Sony Channel (DStv channel 127). This latest deal adds to a host of international adaptations, including the US, Australia, Middle East and throughout Europe, for Gogglebox - which presents the highlights of the week s television, intercut with ordinary people watching it at home.

Gogglebox has also been optioned for French-speaking Africa by producer De P re En Fils Prods, as part of a package of formats including Lion Television s global game show Cash Cab; family quiz show Cash At Your Door, originally produced for Channel 10, Israel; and game show Are You Normal?, which reached 330 million downloads in China in its first series.

Further new options in the region include primetime game show format The Cube, originally devised by Objective Productions, to Media Vision in Nigeria; and Undercover Boss, Studio Lambert s ratings winning factual entertainment format, to The Televisionaires in South Africa. Finally, game show Cash Mob has been signed by Rapid Blue in South Africa.

Sabrina Duguet, SVP of International Format Sales at all3media International, commented, Broadcasters and producers are looking for proven formats which are innovative and unique, yet also simple and cost-effective to adapt to local tastes and requirements. Gogglebox has been a standout success charming everyone with its unique combination of humour, controversy, current affairs and poignant moments, and we re delighted to see its debut confirmed in Africa.

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