Ripcord Creative, a content production and post-production studio, recently worked with CBS Sports to create the celebrity-driven Game Open (or Tease as its known in the sports television industry) for Super Bowl 50. The promotional centerpiece of the pre-game broadcast, it highlighted the significance of the game not only to American culture, but also to the players who earned their spot on professional footballs largest stage.
The open, which runs just over three minutes, starts with dozens of notable celebrities sharing their favorite Super Bowl memories. From Whitney Houston's rendition of the national anthem to David Tyree's unforgettable helmet catch, the celebrities recount the most memorable moments of Super Bowls past.
To view: https://vimeo.com/155596582
YouTube:
We wanted to give the sense that the Super Bowl has permeated every facet of American culture in its 50 years, says Anthony Cortese, Ripcord Creative Editor. The idea was to give this a real sense of importance - to remind viewers that Super Bowl 50 was way more than just another championship game.
To up the celebrity factor, the team decided to imply that Ron Howard was directing the piece. In order to achieve this, Pete Radovich - creative director at CBS Sports and the true director of the tease - had Howard come out from behind the camera to interrupt Kevin Bacon mid-interview and insist they needed to go in a bigger direction. At this moment, the mood of the piece changes and the focus shifts from celebrities to the true stars of the day - the players themselves.
This transition introduced one of the biggest editing challenges of the project: seamlessly integrating Ron Howard with the interview footage of players. This was accomplished through the use of a plate shot, which was then married with a green screen shot of Cam Newton who was sitting down in an entirely different set. Another big challenge in the creation of the tease: time.
Time is always the most challenging part of any project for sports TV, says Cortese. We're always trying to push the boundaries of what can be accomplished on a relatively small budget with almost no time. It's the nature of sports television, and it can be simultaneously terrifying and thrilling.
Overcoming this potential obstacle was made easier by the fact that Cortese and Radovich have been working together for almost a decade. Their past projects include an Emmy-winning piece for the Final Four and a sports documentary titled A Game of Honor that was produced for Showtime. The pair's knowledge of each other's workflow helped get the Super Bowl piece produced in the tight timeframe allotted.
While the work began in Ripcord's edit suites in New York City, the bulk of the editing took place in Santa Clara, CA, the site of the Super Bowl.
I'm thrilled to report that we moved the whole thing across the country - with the help of an amazing assistant editor - without so much as a hiccup, concludes Cortese.
Client: CBS Sports Airdate: 2/7/16
Project: Super Bowl 50 Open / Tease
Production Company: CBS Sports Director: Pete Radovich, Jr. Executive Producer: Sean McManus DP: Patrick Moreau/Jason Thompson Producer: David Anarella Where Shot: Dune Studios, New York, NY
Editorial Company: Ripcord Creative / New York City, NY Editor: Anthony J. Cortese Assistant Editor: Scott Cohen
Postproduction Company: Ripcord Creative / New York City, NY Colorist: McKay Johnson
Audio Mixer: Joe Just
Music Composer: Steven Tyler Arranger: Helmut Von Lichten
About Ripcord Creative:
Ripcord Creative is a creative, production and post production resource for brands to partner with directors, editors, writers and producers that connect to a global audience. Our team has proven capabilities in creating and producing engaging content, whether it's for broadcast promotion, advertising or branded entertainment. We craft memorable stories, and do it in ways that both engage audiences while supporting a brand's marketing goals.
http://www.ripcordcreative.com
###
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
21/10/2025
Indigenous storytelling has been at the heart of the work of the Sundance Instit...
21/10/2025
Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...
21/10/2025
Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...
21/10/2025
SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...
21/10/2025
As global operators simplify and evolve their digital platforms, NPS improvement...
21/10/2025
Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...
21/10/2025
New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...
21/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly
Increase ...
21/10/2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month.
Disclaimer: YU...
21/10/2025
RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...
21/10/2025
Kokusai Denki Electric America will mark the U.S. debut of a new 4K camera at the 2025 NAB New York, Oct. 22-23. Now available, the Z-HD6500-S1 UHD/HD productio...
21/10/2025
Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, will showcase its entire NEXTGEN TV ...
21/10/2025
Radio Azzurra FM, longest-running radio station in the province of Novara, northwest Italy, has invested in an DHD SX2 audio routing and mixing console for inte...
21/10/2025
Globecast, the leading provider of broadcast, media and entertainment managed services, has announced the appointment of G Morgan as Executive Vice President of...
21/10/2025
Visual Data announces the appointment of Maz Al-Jumaili as Senior Vice President, Worldwide Localization, to advance client engagement, strategic partnerships, ...
21/10/2025
As Amazon's Prime Video prepares to launch its coverage of NBA basketball under a major new deal, Grup Mediapro has announced that it is working with the st...
21/10/2025
ATLANTA Good news for consumers using an Atlanta DTH receiver to watch ATSC 3.0: with a new software update, they will be able to blanket their homes with Wi-Fi...
21/10/2025
While recent news has been heavily focused on Hispanic migration into the U.S., The 2025 Hispanic Market Report from Claritas highlights the fact that this gr...
21/10/2025
MAIDENHEAD, UK RWS has hired Michael Wayne as its head of media and entertainment in Los Angeles where he will lead the company's media localization busines...
21/10/2025
Imagine Communications and Rohde & Schwarz today announced a definitive agreement under which Imagine will acquire Pixel Power Limited, a wholly owned subsidiar...
21/10/2025
Atlanta DTH (ADTH) today announced a major update that will expand the functionality of its NEXTGEN TV receiver by enabling gateway capabilities allowing viewer...
Ripcord Creative, a content production and post-production studio, recently worked with CBS Sports to create the celebrity-driven Game Open (or Tease as its known in the sports television industry) for Super Bowl 50. The promotional centerpiece of the pre-game broadcast, it highlighted the significance of the game not only to American culture, but also to the players who earned their spot on professional footballs largest stage.
