Smart Broadcast shows potential to drive tune-in decisions and Smart TV purchase LAS VEGAS, NV & SALT LAKE CITY, UT - April 14, 2015 -At the NAB Show today, Sorenson Media - a pioneer in the field of Smart Broadcast - unveiled major findings from its new audience research, Smart Broadcast Consumer Perceptions & Attitudes, conducted by Frank N. Magid Associates (Magid), a preeminent media industry consultant. The study showed positive responses to interactive and personalized TV features offered by broadcasters, and a greater interest in purchasing Smart TVs as a result of the Smart Broadcast functionality on offer.
The qualitative study, conducted in markets of varying size across the U.S., sought to better understand consumer perceptions of Smart TVs and the new consumer-facing functionality enabled by Smart Broadcast. Smart Broadcast refers to the ability to provide interactive, personalized, and localized overlays over the top of existing linear broadcast television and represents a fusing of digital and broadcast capabilities. This new technology is made possible through the large and growing base of internet-connected Smart TVs, which are predicted to be in over 70% of US homes by 2018.
The new Smart Broadcast functionality tested included: Start Over, which enables viewers to restart a program; Push to Mobile, which enables viewers to push information, such as a coupon or recipe, to their mobile device; Interactive Viewer Polls & Surveys, as well as localized Weather Alerts and Broadcaster Catch-up Portals.
Key findings include:
Smart Broadcast Functionality Is Positively Received by Consumers
Consumers enjoyed content overlays and interactive features enabled by Smart Broadcast, saying the features would enhance their overall TV viewing experience. The research found that the creative implementation of the overlay greatly affected how consumers viewed the functionality with key factors being size, screen positioning, and clarity of messaging.
Smart Broadcast Functionality Drives Interest In Smart TVs, As Well As Smart TV Brands
The Smart Broadcast features consumers experienced showed the potential to drive increased sales and connection of Smart TVs, with preference going to the specific Smart TV brands that offer the functionality. The Smart Broadcast features resonated positively with both consumers who haven't yet purchased a Smart TV, and those who do own a Smart TV but have yet to connect the TV to the Internet.
Smart Broadcast Functionality Can Positively Impact Consumer Perceptions of Broadcasters
Overall, the research found that the Smart Broadcast capabilities would likely impact consumers' decision of which channels to watch, with viewers stating they would be more inclined to watch programming from the broadcast station that offered Smart Broadcast.
We are thrilled that the insights from our initial study with Magid have resulted in a better understanding of how consumers not only perceive Smart TVs, but also the type of interactive and personalized programming they desire from their local broadcasters, said Marcus Liassides, president and CEO of Sorenson Media. We anticipate an increase in Smart TV adoption as consumers become more educated about Smart Broadcast and how they can receive a more engaging and customized viewing experience.
Through this research, Sorenson and Magid have set out to inform Broadcasters and Smart TV manufacturers how consumers view the interactive and personalized content overlay functionality afforded by Smart Broadcast solutions such as Sorenson's SPARK suite of products. The qualitative research included consumers based in New York City, Chicago, and Nashville who participated in workshops to view and experience SPARK-enabled Smart Broadcast formats through live and simulated demonstrations on Smart TVs. Five innovative new Smart Broadcast formats were tested during the research including: Alerts, Push-to-Mobile, Start Over, Broadcaster Content Portal, and Audience Polls. After viewing or interacting with the demonstration, consumers provided their reactions to these formats, and responded to specific questions prepared in advance.
This is the first study from Sorenson and Magid's partnership, announced in February 2015. Sorenson and Magid will be presenting details of the research to selected customers and partners at the NAB show in Las Vegas from April 13th - 16th. This research and future studies will continue to educate consumers, broadcasters, and TV manufacturers on the opportunities enabled by Smart Broadcast.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
Smart Broadcast shows potential to drive tune-in decisions and Smart TV purchase LAS VEGAS, NV & SALT LAKE CITY, UT - April 14, 2015 -At the NAB Show today, Sorenson Media - a pioneer in the field of Smart Broadcast - unveiled major findings from its new audience research, Smart Broadcast Consumer Perceptions & Attitudes, conducted by Frank N. Magid Associates (Magid), a preeminent media industry consultant. The study showed positive responses to interactive and personalized TV features offered by broadcasters, and a greater interest in purchasing Smart TVs as a result of the Smart Broadcast functionality on offer.
