Smart Broadcast shows potential to drive tune-in decisions and Smart TV purchase LAS VEGAS, NV & SALT LAKE CITY, UT - April 14, 2015 -At the NAB Show today, Sorenson Media - a pioneer in the field of Smart Broadcast - unveiled major findings from its new audience research, Smart Broadcast Consumer Perceptions & Attitudes, conducted by Frank N. Magid Associates (Magid), a preeminent media industry consultant. The study showed positive responses to interactive and personalized TV features offered by broadcasters, and a greater interest in purchasing Smart TVs as a result of the Smart Broadcast functionality on offer.
The qualitative study, conducted in markets of varying size across the U.S., sought to better understand consumer perceptions of Smart TVs and the new consumer-facing functionality enabled by Smart Broadcast. Smart Broadcast refers to the ability to provide interactive, personalized, and localized overlays over the top of existing linear broadcast television and represents a fusing of digital and broadcast capabilities. This new technology is made possible through the large and growing base of internet-connected Smart TVs, which are predicted to be in over 70% of US homes by 2018.
The new Smart Broadcast functionality tested included: Start Over, which enables viewers to restart a program; Push to Mobile, which enables viewers to push information, such as a coupon or recipe, to their mobile device; Interactive Viewer Polls & Surveys, as well as localized Weather Alerts and Broadcaster Catch-up Portals.
Key findings include:
Smart Broadcast Functionality Is Positively Received by Consumers
Consumers enjoyed content overlays and interactive features enabled by Smart Broadcast, saying the features would enhance their overall TV viewing experience. The research found that the creative implementation of the overlay greatly affected how consumers viewed the functionality with key factors being size, screen positioning, and clarity of messaging.
Smart Broadcast Functionality Drives Interest In Smart TVs, As Well As Smart TV Brands
The Smart Broadcast features consumers experienced showed the potential to drive increased sales and connection of Smart TVs, with preference going to the specific Smart TV brands that offer the functionality. The Smart Broadcast features resonated positively with both consumers who haven't yet purchased a Smart TV, and those who do own a Smart TV but have yet to connect the TV to the Internet.
Smart Broadcast Functionality Can Positively Impact Consumer Perceptions of Broadcasters
Overall, the research found that the Smart Broadcast capabilities would likely impact consumers' decision of which channels to watch, with viewers stating they would be more inclined to watch programming from the broadcast station that offered Smart Broadcast.
We are thrilled that the insights from our initial study with Magid have resulted in a better understanding of how consumers not only perceive Smart TVs, but also the type of interactive and personalized programming they desire from their local broadcasters, said Marcus Liassides, president and CEO of Sorenson Media. We anticipate an increase in Smart TV adoption as consumers become more educated about Smart Broadcast and how they can receive a more engaging and customized viewing experience.
Through this research, Sorenson and Magid have set out to inform Broadcasters and Smart TV manufacturers how consumers view the interactive and personalized content overlay functionality afforded by Smart Broadcast solutions such as Sorenson's SPARK suite of products. The qualitative research included consumers based in New York City, Chicago, and Nashville who participated in workshops to view and experience SPARK-enabled Smart Broadcast formats through live and simulated demonstrations on Smart TVs. Five innovative new Smart Broadcast formats were tested during the research including: Alerts, Push-to-Mobile, Start Over, Broadcaster Content Portal, and Audience Polls. After viewing or interacting with the demonstration, consumers provided their reactions to these formats, and responded to specific questions prepared in advance.
This is the first study from Sorenson and Magid's partnership, announced in February 2015. Sorenson and Magid will be presenting details of the research to selected customers and partners at the NAB show in Las Vegas from April 13th - 16th. This research and future studies will continue to educate consumers, broadcasters, and TV manufacturers on the opportunities enabled by Smart Broadcast.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
Smart Broadcast shows potential to drive tune-in decisions and Smart TV purchase LAS VEGAS, NV & SALT LAKE CITY, UT - April 14, 2015 -At the NAB Show today, Sorenson Media - a pioneer in the field of Smart Broadcast - unveiled major findings from its new audience research, Smart Broadcast Consumer Perceptions & Attitudes, conducted by Frank N. Magid Associates (Magid), a preeminent media industry consultant. The study showed positive responses to interactive and personalized TV features offered by broadcasters, and a greater interest in purchasing Smart TVs as a result of the Smart Broadcast functionality on offer.
