Smart Broadcast shows potential to drive tune-in decisions and Smart TV purchase LAS VEGAS, NV & SALT LAKE CITY, UT - April 14, 2015 -At the NAB Show today, Sorenson Media - a pioneer in the field of Smart Broadcast - unveiled major findings from its new audience research, Smart Broadcast Consumer Perceptions & Attitudes, conducted by Frank N. Magid Associates (Magid), a preeminent media industry consultant. The study showed positive responses to interactive and personalized TV features offered by broadcasters, and a greater interest in purchasing Smart TVs as a result of the Smart Broadcast functionality on offer.
The qualitative study, conducted in markets of varying size across the U.S., sought to better understand consumer perceptions of Smart TVs and the new consumer-facing functionality enabled by Smart Broadcast. Smart Broadcast refers to the ability to provide interactive, personalized, and localized overlays over the top of existing linear broadcast television and represents a fusing of digital and broadcast capabilities. This new technology is made possible through the large and growing base of internet-connected Smart TVs, which are predicted to be in over 70% of US homes by 2018.
The new Smart Broadcast functionality tested included: Start Over, which enables viewers to restart a program; Push to Mobile, which enables viewers to push information, such as a coupon or recipe, to their mobile device; Interactive Viewer Polls & Surveys, as well as localized Weather Alerts and Broadcaster Catch-up Portals.
Key findings include:
Smart Broadcast Functionality Is Positively Received by Consumers
Consumers enjoyed content overlays and interactive features enabled by Smart Broadcast, saying the features would enhance their overall TV viewing experience. The research found that the creative implementation of the overlay greatly affected how consumers viewed the functionality with key factors being size, screen positioning, and clarity of messaging.
Smart Broadcast Functionality Drives Interest In Smart TVs, As Well As Smart TV Brands
The Smart Broadcast features consumers experienced showed the potential to drive increased sales and connection of Smart TVs, with preference going to the specific Smart TV brands that offer the functionality. The Smart Broadcast features resonated positively with both consumers who haven't yet purchased a Smart TV, and those who do own a Smart TV but have yet to connect the TV to the Internet.
Smart Broadcast Functionality Can Positively Impact Consumer Perceptions of Broadcasters
Overall, the research found that the Smart Broadcast capabilities would likely impact consumers' decision of which channels to watch, with viewers stating they would be more inclined to watch programming from the broadcast station that offered Smart Broadcast.
We are thrilled that the insights from our initial study with Magid have resulted in a better understanding of how consumers not only perceive Smart TVs, but also the type of interactive and personalized programming they desire from their local broadcasters, said Marcus Liassides, president and CEO of Sorenson Media. We anticipate an increase in Smart TV adoption as consumers become more educated about Smart Broadcast and how they can receive a more engaging and customized viewing experience.
Through this research, Sorenson and Magid have set out to inform Broadcasters and Smart TV manufacturers how consumers view the interactive and personalized content overlay functionality afforded by Smart Broadcast solutions such as Sorenson's SPARK suite of products. The qualitative research included consumers based in New York City, Chicago, and Nashville who participated in workshops to view and experience SPARK-enabled Smart Broadcast formats through live and simulated demonstrations on Smart TVs. Five innovative new Smart Broadcast formats were tested during the research including: Alerts, Push-to-Mobile, Start Over, Broadcaster Content Portal, and Audience Polls. After viewing or interacting with the demonstration, consumers provided their reactions to these formats, and responded to specific questions prepared in advance.
This is the first study from Sorenson and Magid's partnership, announced in February 2015. Sorenson and Magid will be presenting details of the research to selected customers and partners at the NAB show in Las Vegas from April 13th - 16th. This research and future studies will continue to educate consumers, broadcasters, and TV manufacturers on the opportunities enabled by Smart Broadcast.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
Smart Broadcast shows potential to drive tune-in decisions and Smart TV purchase LAS VEGAS, NV & SALT LAKE CITY, UT - April 14, 2015 -At the NAB Show today, Sorenson Media - a pioneer in the field of Smart Broadcast - unveiled major findings from its new audience research, Smart Broadcast Consumer Perceptions & Attitudes, conducted by Frank N. Magid Associates (Magid), a preeminent media industry consultant. The study showed positive responses to interactive and personalized TV features offered by broadcasters, and a greater interest in purchasing Smart TVs as a result of the Smart Broadcast functionality on offer.
