Smart Broadcast shows potential to drive tune-in decisions and Smart TV purchase LAS VEGAS, NV & SALT LAKE CITY, UT - April 14, 2015 -At the NAB Show today, Sorenson Media - a pioneer in the field of Smart Broadcast - unveiled major findings from its new audience research, Smart Broadcast Consumer Perceptions & Attitudes, conducted by Frank N. Magid Associates (Magid), a preeminent media industry consultant. The study showed positive responses to interactive and personalized TV features offered by broadcasters, and a greater interest in purchasing Smart TVs as a result of the Smart Broadcast functionality on offer.
The qualitative study, conducted in markets of varying size across the U.S., sought to better understand consumer perceptions of Smart TVs and the new consumer-facing functionality enabled by Smart Broadcast. Smart Broadcast refers to the ability to provide interactive, personalized, and localized overlays over the top of existing linear broadcast television and represents a fusing of digital and broadcast capabilities. This new technology is made possible through the large and growing base of internet-connected Smart TVs, which are predicted to be in over 70% of US homes by 2018.
The new Smart Broadcast functionality tested included: Start Over, which enables viewers to restart a program; Push to Mobile, which enables viewers to push information, such as a coupon or recipe, to their mobile device; Interactive Viewer Polls & Surveys, as well as localized Weather Alerts and Broadcaster Catch-up Portals.
Key findings include:
Smart Broadcast Functionality Is Positively Received by Consumers
Consumers enjoyed content overlays and interactive features enabled by Smart Broadcast, saying the features would enhance their overall TV viewing experience. The research found that the creative implementation of the overlay greatly affected how consumers viewed the functionality with key factors being size, screen positioning, and clarity of messaging.
Smart Broadcast Functionality Drives Interest In Smart TVs, As Well As Smart TV Brands
The Smart Broadcast features consumers experienced showed the potential to drive increased sales and connection of Smart TVs, with preference going to the specific Smart TV brands that offer the functionality. The Smart Broadcast features resonated positively with both consumers who haven't yet purchased a Smart TV, and those who do own a Smart TV but have yet to connect the TV to the Internet.
Smart Broadcast Functionality Can Positively Impact Consumer Perceptions of Broadcasters
Overall, the research found that the Smart Broadcast capabilities would likely impact consumers' decision of which channels to watch, with viewers stating they would be more inclined to watch programming from the broadcast station that offered Smart Broadcast.
We are thrilled that the insights from our initial study with Magid have resulted in a better understanding of how consumers not only perceive Smart TVs, but also the type of interactive and personalized programming they desire from their local broadcasters, said Marcus Liassides, president and CEO of Sorenson Media. We anticipate an increase in Smart TV adoption as consumers become more educated about Smart Broadcast and how they can receive a more engaging and customized viewing experience.
Through this research, Sorenson and Magid have set out to inform Broadcasters and Smart TV manufacturers how consumers view the interactive and personalized content overlay functionality afforded by Smart Broadcast solutions such as Sorenson's SPARK suite of products. The qualitative research included consumers based in New York City, Chicago, and Nashville who participated in workshops to view and experience SPARK-enabled Smart Broadcast formats through live and simulated demonstrations on Smart TVs. Five innovative new Smart Broadcast formats were tested during the research including: Alerts, Push-to-Mobile, Start Over, Broadcaster Content Portal, and Audience Polls. After viewing or interacting with the demonstration, consumers provided their reactions to these formats, and responded to specific questions prepared in advance.
This is the first study from Sorenson and Magid's partnership, announced in February 2015. Sorenson and Magid will be presenting details of the research to selected customers and partners at the NAB show in Las Vegas from April 13th - 16th. This research and future studies will continue to educate consumers, broadcasters, and TV manufacturers on the opportunities enabled by Smart Broadcast.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
Smart Broadcast shows potential to drive tune-in decisions and Smart TV purchase LAS VEGAS, NV & SALT LAKE CITY, UT - April 14, 2015 -At the NAB Show today, Sorenson Media - a pioneer in the field of Smart Broadcast - unveiled major findings from its new audience research, Smart Broadcast Consumer Perceptions & Attitudes, conducted by Frank N. Magid Associates (Magid), a preeminent media industry consultant. The study showed positive responses to interactive and personalized TV features offered by broadcasters, and a greater interest in purchasing Smart TVs as a result of the Smart Broadcast functionality on offer.
