Rebasing the Media Technology Industry

The media technology industry operates at the intersection of creativity and innovation, where technology empowers storytellers to share the narratives that move the world. At Dalet, we work tirelessly to connect people with these stories through an ecosystem of technology-enabled storytellers. Yet, as I reflect on how our industry operates, I find myself facing a pressing truth.

The way business is conducted in our field is antiquated, slow and misaligned with the speed of change required in today's world. This disconnect hinders progress across the entire industry, affecting both technology providers and end users alike. While our tools and technologies have evolved, the operational processes and industry norms have not. That's why at Dalet, we are on a journey to rebase the media technology industry itself much like rewriting a piece of code to be cleaner, faster and more effective.

By rebasing, we mean redefining the foundation of industry practices to align with modern business needs, ensuring greater agility, efficiency and innovation.

I'm not just talking about improving Dalet's way of doing business. This is about driving collective change across the industry.

The Problem at the Heart of Media Technology My professional path has allowed me to serve in various capacities, from CEO to CMO and Sales Leader in technology giants such as IBM, Microsoft, Oracle, Sage and Cisco. Since I joined this industry just over a year ago, I've observed a troubling pattern. Typically, a project could begin with a perceived problem in 2025. Requests for Proposals (RFPs) are sent out in 2026. Proof-of-Concepts start in 2027. A decision is made in 2028. By then, the world has shifted entirely.

This glacial pace of operation is not only inefficient, but also counterproductive. It leaves businesses delivering solutions to yesterday's problems, while today's opportunities and tomorrow's slip away.

It's time for a reset.

Redefining Expectations At Dalet, we are determined to redefine what the industry can expect when it comes to speed, accountability and value delivery. While we're not there yet, we are fully dedicated to this journey and making continuous progress every day.

Time-to-Value, Not Time-to-Wait: Time-to-value is now a central tenet of our approach. Media executives can no longer afford years to see returns on their technology investments. We are leveraging agile, scalable solutions that will deliver immense value in weeks, not years. This is a perspective shift that we believe should be adopted industry-wide.

Customer-Centric Accountability: Accountability is often talked about, but rarely implemented effectively in our field. Going forward, at Dalet, when we make a commitment to a customer, we will ensure we deliver on it with speed. Transparency is key. When challenges arise, we will communicate them clearly, identify solutions together, and push tirelessly to achieve results. Investing energy in meeting today's dynamic needs ensures customers can trust us tomorrow.

Simplified Business Processes: In conversations with customers and partners, I've heard one consistent critique of doing business within our industry framework it is too complex. Changing a contract, receiving updates, or resolving issues often feels more like navigating bureaucracy than advancing operational goals. At Dalet, we are working hard to untangle this web, so that we can create a smoother, simpler way to deliver the capabilities our customers demand.

Elevating the User Experience: Many industry innovations have failed to succeed, not because the technology doesn't work, but because the user finds it cumbersome. At Dalet, user input is integral to our solutions ensuring systems feel modern, cohesive and intuitive. In today's tech-driven business landscape, delivering an exceptional user experience is essential.

What Rebasing Truly Means Rebasing isn't merely a metaphor. It's a call to action that requires questioning every assumption. It means analyzing every outdated process and determining whether it has any place in a modern industry. We need to align operations with the breakneck speed of current content distribution methods, the complexity of emerging digital platforms, and the growing demands of hungry audiences. This requires involving the wider community in the conversation our employees, our customers, our partners and our industry peers.

The first step in our journey is to rebase Dalet's operations, aiming to set a precedent for improving business practices across the industry. What does good look like in media technology? What does speed and reliability mean in the context of mission-critical tools? We strive to answer these questions through the changes we're implementing internally.

The Industry Needs a Cultural Shift This goes beyond technology. It's a cultural challenge. The broadcast and media industry has often been slow to adapt, protective of entrenched ways of thinking and reactive rather than proactive. A change is needed.

At Dalet, we are renewing our guiding principles to emphasize transparency, customer-focused accountability and agility. We hope this serves as an industry reminder that change is possible and can bring positive outcomes.

Building a Collaborative Ecosystem No single entity can transform an entire industry alone. This effort requires collaboration across partners, customers, analysts and thought leaders. By working together to build an ecosystem focused on shared value creation, we seek to fuel innovation for the entire community.

The industry needs passionate people from journalists to engineers, creators to consumers working closely to reimagine what is possible. Together, we can achieve this transformation.

Why It Matters At its core, media technology is about enabling storie

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