Sony Pixel Power calrec Sony

HPA Tech Retreat: How Legalized Sports Betting Will Change the Content-Creation Game

25/02/2020

HPA Tech Retreat: How Legalized Sports Betting Will Change the Content-Creation Game Broadcasters and streamers take major steps with an eye toward a potential windfall By Jason Dachman, Chief Editor

Tuesday, February 25, 2020 - 2:49 pm

Print This Story | Subscribe

Story Highlights

Regulatory constraints are being removed from the gaming industry, and technology makes it possible for fans in some states to place bets in real time from any device as an integrated event experience. With legislation and technology advancing rapidly, the sports-media industry is gearing up for a potential windfall demand for sports-betting content.

Thus far, NBC Sports Regional Networks has begun producing betting-specific and predictive-gaming telecasts; digital outlets like The Action Network, SportsGrid, and VSiN are creating content focused on betting data and analysis; and major sports broadcasters like ESPN and Fox have launched betting-focused studio shows with The Daily Wager and Lock It In, respectively.

At the HPA Tech Retreat's opening day of TR-X sessions, executives from Sinclair Broadcast Group (which is bullish on sports betting after acquiring Fox's 21 RSNs last year), betting-data provider Sportradar, research firm EK Gaming, and sports-betting-focused streaming company InPlay Studios took the stage to discuss the basics of today's technology, where the best business opportunities are in sports betting, and how betting data can be used to drive storytelling within the game. Here's a look at some of the take-aways from the session.

Chris Grove, principal, sports and emerging verticals, EK Gaming, on the rapid legalization: Sports betting is spreading across the U.S. at a pace that has historically been unmatched by other forms of gambling expansion. The short way to put it is that sports betting simply does not play by the same set of political or cultural rules that other forms of gambling play by in the U.S. We're seeing the bulk of this expansion happening east of the Mississippi, and that's the trend that we expect to continue for the next few years. There's also a great deal of uncertainty among the [most populated] states - California, Texas, Florida, and New York - [in terms of] mobile sports betting. While we are generally bullish about the path sports betting has across the U.S., it does come with the caveat that the major markets may end up being a lot trickier than some people suspect.

InPlay Studios' Ron Luniewski

Ron Luniewski, CEO, InPlay Studios, on how the rise of in-game betting will change the content-production business: 70% of European [wagering] is in-game betting, and the U.S. market is projected at $100 billion in wagering, so that's $70 billion that's going to be in play. Right now, [content] production is still heavily [focused on] pregame; there's not a lot of in-game production about the wager. I think you're going to see a shift occur. Play-by-play [announcing] is still going to be [traditional], but you're going to see smaller niche channels develop that are going to be dedicated to in-game [betting].

Del Parks, EVP/CTO, Sinclair Broadcast Group, on how the sports-betting ecosystem in the U.S. is still in its infancy: We are really at the beginning of this process. I've been [in the broadcast business] for a lot of years, and I can tell you that we don't know what we don't know right now. We can look at Europe, but Europe has been betting for [several decades] so I think we're at the very beginning and need to look at what sports betting is and what it's going to become. And I think the U.S. market is very different than Europe.

Steve Byrd, head of global strategic partnerships, Sportradar, on what the U.S. market can learn from Europe and how betting-centric content will vary from sport to sport: If you look at soccer broadcasts in Europe, you see [sports-betting] advertising and sponsors on the jersey and [LED] boards, but the production is not [centered] around betting. I think that's because it's already the culture over there. They don't need a separate broadcast [because] they're already betting on the game. That's why I think you won't see the NFL really change because everybody's already betting on football and they're already engaged.

Sportradar's Steve Byrd

Byrd on how leagues besides the NFL could embrace sports betting within game coverage: The other sports [leagues] see betting as a way to get more fan engagement, so I think they're going to be more creative [in serving] these sorts of niche deliveries. Whether it's doing more [betting content] with the NBA League Pass out-of-market product or doing the alternative [broadcasts] like NBC [Regional Sports Networks]. I think you're going to see a little bit different [approaches] depending on the sport.

Grove on whether there will be demand for betting-specific sports broadcasts in the future: We can look to really mature betting markets in relatively analogous cultures across Europe, and the answer that we get from those markets is that there does not seem to be a tidal wave of interest in a betting-centric broadcast. There is certainly a saturation of advertising for betting around sports media, and it permeates the commentary, but there isn't going to be a willingness to embrace betting directly in the broadcast - certainly not from a league-sanctioned [standpoint].

EK Gaming's Chris Grove

Grove on the promise of predictive-gaming content vs. betting-specific content: Where I think you are more likely to see integration [into the broadcast] is with gambling-adjacent products that are sports gaming as opposed to sports gambling. Major broadcasters think little to nothing of heavy integration of fantasy sports alongside broadcast, even thou
LINK: https://www.sportsvideo.org/2020/02/25/hpa-tech-retreat-how-legalized-...
See more stories from svg

North America Stories

28/03/2024

Give Me the Backstory: Get to Know 8 Women Filmmakers With Shorts at the 2024 Sundance Film Festival

A still from Jasmin Baumgartner's Bye Bye, Bowser, which screened as part ...

28/03/2024

The Best Shared Storage For Video Production

alt= class=wp-image-12214 data-lazy-src=/wp-content/uploads/2024/03/Best-Shared-Storage-EVO-logo-960x540-1.jpg/> Embarking on a cinematic journey or crafting a ...

28/03/2024

Future-Proofing the B-52

L3Harris is upgrading critical electronic warfare systems to ensure the iconic aircrafts spectrum superiority for decades to come....

28/03/2024

Supporting the RCAF for more than 25 Years with L3Harris' WESCAM MX-Series

L3Harris' WESCAM MX-Series EO/IR systems have supported the RCAF for more than 25 years....

28/03/2024

ENCO to Add AI News Anchor to Qimera Virtual Production Set

NOVI, Mich. During the 2024 NAB Show, ENCO will be showcasing an AI-driven virtual anchor delivering live news from a realistic 3D virtual news set....

28/03/2024

Johan de Nysschen Named President and CEO of ARRI Americas

MUNICH ARRI has announced that Johan de Nysschen has been put in charge of the ARRI Americas team as president and CEO ARRI Americas Inc....

28/03/2024

Fubo Inks Carriage Deal with YES Network

NEW YORK The YES Network and FuboTV have reached a multi-year carriage agreement that will allow Fubo to launch YES in its Pro base channel plan in time for YES...

28/03/2024

Dalet to Demo AI-Enabled Production, Automation and Monetization at NAB 2024

PARIS Dalet has announced that during its 2024 NAB showcase (booth #W1713), attendees can experience firsthand Dalet's collaborative, AI-enabled workflows t...

28/03/2024

Blackmagic Design Used on 2024 Oscar Nominated Films

Blackmagic Design Used on 2024 Oscar Nominated Films Brie Clayton March 28, 2024 0 Comments Blackmagic Design congratulates the many film professional...

28/03/2024

Arkona to Introduce BLADE//master Control and Orchestration Service at NAB 2024

Arkona to Introduce BLADE//master Control and Orchestration Service at NAB 2024 Brie Clayton March 28, 2024 0 Comments New option for BLADE//runner ke...

28/03/2024

Join Maxon for NAB 2024

Join Maxon for NAB 2024 Brie Clayton March 28, 2024 0 Comments Maxon returns to NAB with presentations by artists from around the world and demos of t...

28/03/2024

Boston Conservatory to Present Center Stage Production of A Midsummer Night's Dream at The Huntington

Boston Conservatory to Present Center Stage Production of A Midsummer Night'...

28/03/2024

2024 Big Night In Raises $145k to Support Triangle Arts Councils

Capitol Broadcasting and WRAL-TV once again proudly supported our local arts community with the broadcast of Big Night in for the Arts Thursday, March 7, 2024. ...

28/03/2024

JIC, MRC Announce Accord On Roles In Judging Measurement Companies

With more companies offering different approaches to measuring television viewing and campaign effectiveness, two of the groups that evaluate potential media bu...

28/03/2024

Hulu Added to Disney Plus App for Bundle Subscribers

The Walt Disney Co. said that it launched Hulu on Disney Plus, which makes Hulu programming available via the Disney Plus app....

28/03/2024

GroupM To Double Ad Spending On Women's Sports Programming

Giant media buyer GroupM said it plans to double its media spending on women's sports....

28/03/2024

Scripps Renews State Farm As Sponsor of Friday Night WNBA on Ion

Scripps Sports said that State Farm has signed a new multi-year agreement to continue as the title sponsor of Ion's Friday night WNBA telecasts....

28/03/2024

Elisabeth Moss, Kerry Washington Sign On for Imperfect Women' on Apple TV Plus

Elisabeth Moss and Kerry Washington will star in, and executive produce, Imperfe...

28/03/2024

Telemundo Station Group Addresses Climate Change With Month-Long Initiative

Telemundo Station Group launches the month-long climate change initiative Our Planet Thursday, March 28. The multiplatform campaign ends on Earth Day, April 22,...

28/03/2024

Circle City Broadcasting Renews Nielsen Ratings Deal

Nielsen said that Circle City Broadcasting, owner of WISH-TV in Indianapolis, has renewed its local TV measurement deal....

28/03/2024

Lionsgate Extends Deal With Seth Rogen's Point Grey Pictures

Lionsgate Television said it extended its deal with Point Grey Pictures, the production company led by Seth Rogen, Evan Goldberg and James Weaver....

28/03/2024

Ariana DeBose Back as Tonys Host

Ariana DeBose returns as host of the Tony Awards Sunday, June 16, on CBS and Paramount Plus. It is her third consecutive time hosting, and it will be the 77th T...

28/03/2024

The Steve Wilkos Show' Renewed for Season 18

The Steve Wilkos Show has been renewed for its 18th season in national syndication, Tracie Wilson, executive VP, NBCUniversal Syndication Studios & E! News, sai...

28/03/2024

Sinclair Selects Embrace as Its Media Orchestration Engine

PARIS Embrace, a developer of advanced automation and orchestration software solutions, has announced that Sinclair Broadcast Group has selected Embrace's P...

28/03/2024

Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal

NEW YORK Nielsen has a multi-year renewal with Circle City Broadcasting, Indianas only locally owned and operated broadcast and digital news media network, for ...

28/03/2024

JVC to Demo Its First Ever 40x Zoom PTZ Camera Series at 2024 NAB Show

LAS VEGAS JVC Professional Video has announced that it will debut its new KY-PZ540 Series PTZ Cameras with 40x zoom at 2024 NAB Show (Booth C4720)....

28/03/2024

Brightcove Launches Cloud Playout 2.0

BOSTON Brightcove has announced the launch of Cloud Playout 2.0, a platform that the company said will offer customers new ways to create linear channels, monet...

28/03/2024

NBC Sports Chicago to Air First-Ever Animated Real-Time Local Sports Telecast

The Chicago Blackhawks and NBC Sports Chicago have announced a collaboration with the NHL to bring fans the first-ever local animated real-time sports telecast....

28/03/2024

The Best News Coverage is Real, Live, Balanced, Professional

The Best News Coverage is Real, Live, Balanced, Professional Andy Marken March 28, 2024 0 Comments Hero image source News of the World, Perfect Wo...

28/03/2024

TNT Sports Gets Its College Game On for March Madness Audio

TNT Sports Gets Its College Game On for March Madness Audio Marching bands, crowds make up for lack of court FX and wired players By Dan Daley, Audio Editor ...

28/03/2024

Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Shared Reality' Venues

Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Share...

28/03/2024

MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2024 Home Games

MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2...

28/03/2024

MLB 2024: MLB Network Showcase Opts for Secaucus-Based Remote Production

MLB 2024: MLB Network Showcase Opts for Secaucus-Based Remote Production The league's production arm marks 15th-anniversary season with packed schedule By ...

28/03/2024

MLB Opening Day: ESPN Brings Sunday Night Baseball Into Analytic Age With Volumetric Replays, Win Probability' in Scorebug

MLB Opening Day: ESPN Brings Sunday Night Baseball Into Analytic Age With Volume...

28/03/2024

MLB 2024: FOX Sports Steps Up to the Plate With Big Audio Plans

MLB 2024: FOX Sports Steps Up to the Plate With Big Audio Plans More player and field sound will be on tap By Dan Daley, Audio Editor Thursday, March 28, 202...

28/03/2024

Netflix Announces Agatha Christie Series 'The Seven Dials Mystery' by 'Broadchurch' Writer Chris Chibnall

Back to All News Netflix Announces Agatha Christie Series The Seven Dials Myste...

28/03/2024

Haivision Showcases World-Leading Live Video Contribution Ecosystem at the 2024 NAB Show

Makito X4 video encoders, Haivision Pro mobile transmitters, StreamHub receiver,...

28/03/2024

FOR-A shows production flexibility for entertainment and sports at CABSAT

Compressed and uncompressed IP solutions alongside SDI...

28/03/2024

Greater Scope: Doctors Get Inside Look at Gut Health With AI-Powered Endoscopy

From humble beginnings as a university spinoff to an acquisition by the leading global medtech company in its field, Odin Vision has been on an accelerated jour...

28/03/2024

Get Cozy With Palia' on GeForce NOW

Ease into spring with the warm, cozy vibes of Palia, coming to the cloud this GFN Thursday. It's part of six new titles joining the GeForce NOW library of ...

27/03/2024

Inside the Archives: It's Lights, Curtains, Action When Sundance Films Become Stage Productions

By Jen Scott It's time to unwrap those noisy candies and put your phone on ...

27/03/2024

Sencore and Showfer Announce Collaboration at NAB 2024, With a Brand-New Content Management and Distribution Solution

Las Vegas, NV, April 14-17, Booth W2401 Sencore, a leading provider of profess...

27/03/2024

I Am L3Harris - Sam Bonelli

I'm proud to be a woman in aerospace making an impact on our world and among my peers, team and future generations of women in STEM....

27/03/2024

Bitmovin to Show Live Encoder Running on Akamai Cloud at NAB Show

DENVER Bitmovin has launched its Live Encoder running on the Akamai Cloud Computing, optimizing live streaming and reducing total streaming costs by up to 90%, ...

27/03/2024

Hulu Launches on Disney+

BURBANK, Calif. The Walt Disney Company has officially launched Hulu on Disney+ in the U.S. in a move that brings together the extensive Disney+ and Hulu librar...

27/03/2024

WJLA Studio A Revamp Features Brightline Lighting

WASHINGTON D.C. WJLA, Sinclair Broadcast Group's flagship TV station in the nation's capital, has revamped its Studio A news studio with lighting soluti...

27/03/2024

NCAA: March Madness Sees Strong Audience Growth

The NCAA has released figures showing that the NCAA Division I Men's Basketball Championship and the Division 1 Women's Basketball Championship both saw...

27/03/2024

Mediahaus GmbH Brings SRT Live Streaming to the Mountain Attack with 5G and URSA Broadcast G2

Mediahaus GmbH Brings SRT Live Streaming to the Mountain Attack with 5G and URSA...

27/03/2024

Instant Latte: NVIDIA Gen AI Research Brews 3D Shapes in Under a Second

Instant Latte: NVIDIA Gen AI Research Brews 3D Shapes in Under a Second Isha Salian March 27, 2024 0 Comments The LATTE3D model rapidly transforms tex...

27/03/2024

NAB Show Exhibitor Insight Matrox Video

TV TECH: What do you anticipate will be the most significant technology trends at the 2024 NAB Show? TVT: What will be your most important product news? TVT: Ho...