5 Lessons Television Broadcasting Can Offer Corporate Video 23 October 2015
5 Lessons Television Broadcasting Can Offer Corporate Video
Blog by Simon Gannon, Head of Marketing at A-Frame
(view original blog)
Click to find out more about IABM s Understanding Your Industry course
Although the television industry is still only worth $25B annually, it's been through a roller coaster ride of change in its first 90+ years.
Television was invented in the 1920s and became adopted in the 30s, before War broke out and held back innovation. From the 1950s it was full steam ahead as the industry fought to keep up in an era of rapid technological change. Colour television broadcasts started in 1953, the video recorder was developed in the 1940s (which was part funded by a frustrated Bing Crosby who wanted to play golf rather than rehearse for a weekly live show), satellite TV in 1976, High Definition and digital TV in the mid 90s, before 3D TV in the home was mooted in the early 2000s, an idea now largely abandoned.
Now the industry is chasing the 4K dream, which still remains to be seen as a realistic possibility either in the home or for broadcasters.
So what are the lessons corporate video departments can learn from their counterparts in TV-land?
1. Latest Isn't Always Greatest
Most industries dominated by technology are subject to a seemingly endless stream of new kit thatjust must be purchased right now. TV is no different and each year at the industry's main tradeshow,NAB, TV executives can be seen lustily hoovering up mountains of new product literature.
For all the glitz and razzamatazz, TV producers and broadcasters will tell you that they take all this hype with a large pinch of salt. Instead the savvy TV buyer relies on a careful mix of peer-to-peer endorsements and very detailed buying procedures.
2. But Keep One Eye On The Future
In the last decade or so, television has gone through some monumental shifts that were largely invisible to the average viewer. Around five years ago, TV producers and broadcasters were forced into abandoning their much loved tape based processes in favour of a file-based system for managing, moving and storing video content. That has been quickly followed by a move to online and cloud-based environments, mainly since November 2011
So while there's always a new shiny thing, keep your ear to the ground for the next big thing in the world of corporate video.
3. Metadata Really Does Matter
Metadata is the glue that keeps the often-crazy world of video together. Put simply, video metadata is the data that helps search, find and archive video content. Automatically added metadata can be added at source, like camera type, date of filming or file format. Metadata can also be added manually, which can be helpful to highlight timecode-specific moments or even summarizing a clip.
Get into the habit early on with your video to add and insist contributors add metadata accurate to the timecode if possible it will save you so much time in the long run.
4. Rent, Don't Buy
The 21st Century has seen a massive transformation in purchasing habits both in consumer and business spend. No longer do we feel the need to own the music we listen to, the television shows we watch or even the software we use. We subscribe to these services so that we're not tied down, we don't have to use up budget on big-ticket items and can therefore consume immediately.
The same has become true in TV. High-end camera rental has been around for years and TV companies are now starting to lease on-premise equipment and subscribe to the software services they need. This covers them for maintenance and upgrades, as well as offering the flexibility to switch to a better product if it becomes available. It also massively helps when trying to justify the ROI of a video project.
5. Commissioning Isn't Always A Good Thing
When NetFlix decided to reboot the UK classic drama House of Cards, they avoided the usual root to getting a TV show aired by not commissioning it.
Commissioning in the UK and pitching in the US, is the method TV execs generally decide whether a show should get made or not. It involves presenting an idea to a person in charge of a channel or a TV genre, describing how the show would look, who would be in it and why it's great. The decision is based on a) How well the pitch goes, and b) what the TV station is looking for that day. Critics argue that it doesn't allow for innovation and that if it's based on data models, viewers will just keep seeing the same kind of TV shows.
For NetFlix's Chief Content Officer Ted Sarandos, taste-based algorithms, track records and hunchescount more the traditional commissioning model. Easy to say after seeing 2013's House of Cards get nominated for nine Prime Time Emmys, but Sarandos publicly said this a full 6 months before the show was aired!
So whether you're making video to communicate more effectively with your audience or just want to make the next House of Cards, take note of the hard lessons the world's television show makers have learned.
About Simon Gannon
Simon has been responsible for Aframe s marketing since the company's public launch in late 2010. His wide strategic remit covers all aspects of marketing and communications, integrating with Sales and establishing a strong client management relationship. Simon also plays a key operational role in developing Aframe s core processes and the strategic direction of the company. He has a rich 15-year career in marketing within various B2B sectors. Before Aframe, Simon worked at the Chartered Institute of Environmental Health, where he rose from Marketing Executive to Head of Marketing in three years, leading the strategic marketing direction of the organisation.
Visit Aframe website
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
5 Lessons Television Broadcasting Can Offer Corporate Video 23 October 2015
