IABM announces strategic partnership with BroadcastAsia

IABM announces strategic partnership with BroadcastAsia posted: 29/05/2016

IABM announced that it has entered into a strategic partnership with Singapore Exhibition Services, the organiser of the BroadcastAsia2016 industry event - the premier broadcast and media technology show in the ASEAN region. The partnership encompasses Singapore Exhibition Services tapping on IABM's expertise and understanding of the association's members who operate in the region, providing a boost to the organiser's efforts to maintain and enhance the value of the show for the industry.

This year's BroadcastAsia show takes place on 31 May - 3 June 2016 at Marina Bay Sands, Singapore. IABM will be supporting members at the show with a member lounge, pre-show reception and an executive breakfast session, as well as having IABM TV on-site to record and report on show news as it happens. In addition, IABM will be working with the organiser to assess conference content with a view to developing a more dynamic, business-focused programme for 2017 and beyond.

Lindy Wee, Chief Executive of BroadcastAsia's organiser, Singapore Exhibition Services, said, IABM is the leading trade association representing over 80 per cent of the supplier value chain in the global broadcast and media technology industry. This partnership demonstrates a shared vision that will help BroadcastAsia maintain its position as the APAC platform of choice, to deliver a better showcase with more business opportunities and best-of-breed innovations for all our show attendees.

Peter White, IABM CEO, said, Our new partnership with BroadcastAsia is truly strategic, aimed at helping Singapore Exhibition Services develop what is currently the region's leading show into an even more compelling event - for our exhibiting members and the visitors upon which its ongoing success depends. It is a win-win partnership and we're delighted to be working so closely with Singapore Exhibition Services to deliver a truly comprehensive proposition for exhibitors and visitors.

About IABM:

Knowledge, support and leadership for media technology suppliers

IABM is the international trade association for suppliers of broadcast and media technology. IABM members represent over 80% oket's revenues; IABM facilitates the important networking and interaction between suppliers that shape and define the unique ecosystem of the broadcast and media technology industry.

IABM supports member companies with a comprehensive range of services across market intelligence, training, events, technology, exhibitions, business standards and best practices. We hold the interests of member companies as paramount, and strive to provide strong guidance and support at every level in all geographies.

We understand that in today's rapidly changing media landscape, our members have never had a greater need for timely, relevant and effective advice and support. IABM's mission is to be an ever more powerful beacon illuminating the way forward, highly responsive to all our members' needs and helping them to successfully navigate change and prosper.

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