
Our research demonstrates that the data-driven insights provided by smart meters can play a crucial role in early leak detection, helping providers meet Ofwat's reduction targets and answering Mr Lovell's call to tackle their levels of leakage
During a Lords Select Committee hearing last week, Environment Agency chair Alan Lovell called for a universal smart meter rollout to help drive down water usage and tackle looming supply shortages. He also suggested that legislation is needed to address our country's water scarcity issue, recognising the essential role that smart meters provide in helping both water providers and consumers manage water usage.
This acknowledgement is supported by recent research, undertaken by Frontier Economics with Artesia and commissioned by Arqiva, that shows an Advanced Metering Infrastructure (AMI) rollout can deliver up to a £2.2bn net benefit across England and Wales.
Unlocking leakage efficiency
Our research demonstrates that the data-driven insights provided by smart meters can play a crucial role in early leak detection, helping providers meet Ofwat's reduction targets and answering Mr Lovell's call to tackle their levels of leakage. A fully integrated system of smart meters, communications networks, and data management systems provide valuable data and insights to water companies by constantly communicating up to date, regular readings.
Data from network connected AMI meters is typically delivered in hourly intervals. When this increasing data lake is layered with AI, water companies can turn data into insights with visualisations leading to prioritisation of actions. From a faulty toilet to a burst pipe, water companies can not only identify leaks quickly, but also understand the type of leak that is happening, prioritising them by size, progression, longevity or other measures and act quickly to fix them.
Enriching customer conversations
Most of us are conscious about the way we dispose of our recycling and waste, our use of energy of course is also paramount in our minds. However do we all stop to think about how much water we use and how much is wasted?
We are all in this together, and alongside providers and government, we as consumers also have a role to play. Mr Lovell is right in his assertion that consumers must realise the value of water'. Most of us are conscious about the way we dispose of our recycling and waste, our use of energy of course is also paramount in our minds. However do we all stop to think about how much water we use and how much is wasted?
It can be difficult for consumers to take action to reduce their usage when they have little idea what normal usage' should look like in the first place. Most people have no idea how much water they use every day because it can be really hard to conceptualise. Fortunately, as smart meter networks continue to grow and generate vast amounts of data, this offers a great opportunity for consumer engagement.
By visualising water use, smart metering puts people in control of their own water habits. If people knew that just one hour of hosepipe use was equivalent to the same amount of water their entire family consumes over two days they might reconsider their gardening patterns! It's these metered insights that will help everyone to reduce water use and not just through enforced hosepipe bans when necessary or escalating costs.
Driving down bills
Fortunately from a consumer perspective, a compulsory smart meter rollout needn't be underpinned by a rise in bills. In fact, our research shows that smart meter strategies can actually reduce them.
From a water company perspective, a move to billing by usage is not necessary for the business case to be positive when the benefits derived from reduced reading costs, leakage and consumption/demand reduction make a compelling case on their own.
Due to the valuable data delivered by smart meters, we found that companies are better able to target consumers with water efficiency audits. Thames Water, for example, used data analysis to improve the way in which it identifies and visits high consumption households, with the subsequent education leading to average sustained water savings of approximately £135 annually per household for three years. Thames was also able to use data from its AMI meters to help support vulnerable customers. With this data, Thames Water were able to identify and visit this customer group, helping them to manage their water consumption more effectively. Bill reductions of between 8% and 17% are achievable.
What's more, our analysis found that for each £1 spent on metering by water providers, there could be a corresponding environmental benefit of £1.73 for society, the industry, and householders. The return on investment would mean water companies could incur lower total costs, which in turn would enable reduced water bills for households over time.
The secret to success
I fully understand Alan Lovell's demand for a compulsory smart meter rollout, and support the notion that meters help providers to reduce leakage and address future water scarcity concerns. However, we shouldn't need to raise bills as a mechanism to help consumers understand the value of water but use the insights created to help them reduce their usage.
Arqiva has found that providing continuous consumption data and leakage alerts, result in a highly effective engagement with customers helping them in the understanding of their water usage. For water companies this leads to better leak reduction performance and lower demand generation through personal consumption reduction initiatives - as evidenced by those companies who have already invested. It's time to make smart meters compulsory AND drive down bills.
For more on this topic, watch the recording of Smart water metering: unlocking the
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...