Manatawny Still Works Proves Great Moments Come in Small Batches

Still Works has launched Great Moments Come in Small Batches, a video featuring the Pennsylvania craft distillery's Small Batch Whiskey and set in a NY comedy club. The video was created via YES, BRAND, produced by Tomahawk Pictures and directed by Paul Mooney. Great Moments Come in Small Batches contends that a moment of Zen could make the difference between having a killer set or going down in flames.

Comedians begin life as a tiny jumble of neuroses and over time evolve into an enormous jumble, said YES, BRAND Creative Director Hersh Rephun. But the universal message is that sometimes you have to take a deep breath - and a sip of small batch whiskey - and let the moment create itself. The branding video continues Manatawny Still Works' love affair with standup: the distillery hosted its first-ever comedy night last March and the event was a huge success. In addition to a follow-up concert this spring, Manatawny upped the ante by commissioning YES, BRAND to create a video set in the comedy world.

It was time for us to put out a brand video, something that truly represents our personality and commitment to handcrafted spirits, said Randy McKinley - VP Sales & Marketing, Manatawny Still Works. Hersh and I go way back to my days in the footwear industry, so its especially gratifying that we could do this together.

Great Moments Come in Small Batches serves as a springboard for the brand's Find Your Manatawny campaign, encouraging fans of the brand to post images and stories of their place you meet to drink . As part of this consumer engagement campaign, Manatawny Still Works is sponsoring a user-generated content contest with the hashtag #FindYourManatawny.

About MSW

Manatawny Still Works is a distillery bottling the highest quality handcrafted spirits in small batches. The distillery is located in Montgomery County, Pennsylvania on the banks of Manatawny Creek-whose Lenape name literally means, the place we meet to drink.

About YES, BRAND

The days of the captive audience are over. The conversation between brands and consumers is just beginning. Whether you're a brand, an agency, a media company or a publisher, YES, BRAND helps you continue the conversation through comedy. With dual chops in comedy and advertising, we are platform-agnostic and we're here to show your audience a good time. Contact YES and Follow us @YESBRANDcr8iv.

Project Credits

Client: Manatawny Still Works

Sr VP Sales + Marketing: Randy McKinley Launch Date: February 29, 2016 (online)

Created via: YES, BRAND

Creative Director: Hersh Rephun Copywriters: Hersh Rephun, Justo Diaz

Production Company: Tomahawk Pictures Executive Producer: Tom Mooney Producer: Jason LeMaster Director: Paul Mooney Director of Photography: Zachary Halberd DIT: Jose Santamaria Assistant Camera: Peter De Jesus Gaffer: Jesus Sanchez Location Sound Recordist: Daniel Guy Production Assistant: Chris Walker Hair/Make-Up: Rie Ogura

Editorial/Sound: Tomahawk Pictures Picture Editor: Peter De Jesus Picture Editor: David Hines Sound Editor: Daniel Guy

Comic: Hersh Rephun Comic Heard in Background: Danny Cohen

Location: Sweet Science, Brooklyn NY

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