Sony Digital Rapids Pixel Power calrec Sony

Clemson's Digital Video Team Remains at the Top of Its Game During Yet Another CFP Championship Game Run

17/01/2020

Clemson's Digital Video Team Remains at the Top of Its Game During Yet Another CFP Championship Game Run New staffers, new gear, new platforms, same mission in Clemson's visual storytelling quest By Brandon Costa, Director of Digital

Friday, January 17, 2020 - 12:54 pm

Print This Story

Story Highlights

Every successful culture has a simple, but deeply engrained mission. The wildly successful digital media team at Clemson Athletics is no different.

With appearances in four championship games (and five semifinals) in the six-year history of the College Football Playoff, it would be easy for this group to allow themselves to grow stale. Instead, they remain the standard-bearers of video success in a social media age.

Clemson brought a team of 11 staff and students to produce digital and social content at the CFP National Championship Game in New Orleans. Top (left to right): Jonathan Gantt, David Platt, Dawson Powers, Carly Gough, Jack Birchfield, and Whitley Ruffin. Bottom (left to right): Madison Williams, Tyson Hutchins, Taryn Carroll, Alex Mueller, and Nik Conklin.

New students, new host cities, and new opponents always help bring a level of freshness to the football proceedings, but Clemson's digital video and design team have continually found success as the pioneers of social video by staying true to one North Star.

The main principles have always been to answer the question what it's like to be a Clemson Tiger?' says Jonathan Gantt, associate athletics director of creative solutions for Clemson. To focus on content that helps recruit student athletes to Clemson. That remains the same. How we package it is always different.

Changes In Personnel and Gear Through the Years

Since the team's 2014 appearance in the Orange Bowl where it topped Ohio State and Gantt was largely running around the stadium producing content by himself - it's been a steady and spectacular climb to the top for the Tigers digital media team, accompanied by important hires, and expanded student staff, and an investment in the tools to make all of the talent sing.

While we joke that these media wizards in orange are here every year, the truth of the matter is that there is a healthy turnover in staff year in and year out, whether it's in the form of full time staff or, especially, students. So how does Gantt keep his group prepared to deliver the high quality work that's expected from it at an even like the CFP? Consistency.

We're trying to put our best foot forward from Game One, says Gantt, who has been with Clemson since 2013. I had a lot of the new employees come up to me leading up to this and ask, okay, so what do we do that's different? I say, nothing. You keep doing the same thing that you've been doing for 20 weeks now. It's a nice thing to be able to rely on it for those people who are nervous or maybe a little bit anxious about going through something for the first time and feeling like they don't know what to do. No, you've been doing it week in and week out and the only way we can mess up is if we don't execute the same way that we have been. So there's a lot more people around, there's a lot more people paying attention, but ultimately the content plan and the way that we execute is exactly the same as it has been from Week One.

Want to know what makes Clemson special?

Watch

: https://t.co/CUnsUJvpgS

: https://t.co/Zz6DKZp3ol

: https://t.co/rwlAWtbxtQ

Because at Clemson, it s different.#ALLIN pic.twitter.com/pYwMBIfADA

Clemson Football (@ClemsonFB) January 8, 2020

This year's group is again a loaded one, with Tyson Hutchins, a super-talented content creator that the Tigers recently added to the staff after a successful run at Brigham Young University's athletics department. Clemson's semifinal appearance in the PlayStation Fiesta Bowl was his first day on the job.

For me, Clemson was always the gold standard of social for the way it was shot, the way it was executed, the way it was produced and published, says Hutchins. Now to have had that background and that affinity for the way things had been done and following that process, it's I frankly have to pinch myself sometimes. Now I am part of this machine that has been such an example for everyone in the industry. I feel extremely fortunate, to say the least.

Hutchins is taking over the role of Senior Director of Creative Solutions from Nik Conklin, who worked his final event with the Tigers at this CFP National Championship Game. At Clemson since 2014, Conklin played a transformational work that strongly steered the modern era of social video not just at Clemson, but industry wide.

Specializing in video at this CFP, Conklin and Hutchins were joined by Associate Director of Creative Solutions Carly Gough and student videographers Jack Birchfield and Alex Mueller. The remainder of the creative team is filled out by designers, publishers, and photographers. That included Taryn Carroll and Whitley Ruffin (who are both Associate Directors of Creative Solutions), Coordinator of Creative Media Madison Williams, and photographers David Platt and Dawson Powers.

In terms of video gear, the squad was shooting primarily with devices from Sony and Canon. There's a Sony PXW-FS7, a Sony A7S III, and a Canon EOS C300, all paired with Canon EF 70-200mm f/2.8L IS III USM lenses. The crew was also outfitted with a number of Canon EOS 5D Mark IVs combined with a mix of 50mm prime and 24-70mm zoom lenses.

The blend is really a result of Clemson's digital media continuing to more deeply integrate with its linear video department colleagues that are working in their first year of the ESPN-supported ACC Network. Gantt says that
LINK: https://www.sportsvideo.org/2020/01/17/clemsons-digital-video-team-rem...
See more stories from svg

North America Stories

18/02/2020

Interra Systems Simplifies Video Caption Creation With Machine Learning-Based QC Solution

Interra Systems, a leading global provider of software products and solutions to...

18/02/2020

Actus Digital to Demonstrate All-in-One Media Platform at 2020 NAB Show

2020 NAB Show Exhibitor Preview, Las Vegas, April 19-22, Booth SU 13910 At the 2020 NAB Show, Actus Digital will demonstrate how its mandatory compliance solut...

18/02/2020

VuWall Enhances VuScape Video Wall Controller With Collaboration and KVM Features

VuWall, a leader in video wall control systems, continues its commitment to brid...

18/02/2020

Riedel Provides Comprehensive, Future-Proof Comms Solution for Belgiums Historic Theatre Royal de la Monnaie

The historic Th tre Royal de la Monnaie, also known as the De Munt Theatre, has...

18/02/2020

GB Labs FastNAS F-16 Nitro Installed at Kingdom Creative

GB Labs, innovators of powerful and intelligent media storage solutions for the media and entertainment industries, today confirmed that the specialist video pr...

18/02/2020

Building a 2020 Tech Vision

Much attention has been paid to the consumer technologies and digital media now disrupting the TV industry. Behind the scenes, though, there's been an equal...

18/02/2020

Arthur Smith Brings Passion to Reality

Dwayne The Rock Johnson took to social media in September 2018 to detail a dream he had about creating a platform for people to showcase their best athletic s...

18/02/2020

ABC's Localish Goes Nationalish

On Monday, Feb. 17, ABC relaunched its multicast network formerly known as Live Well as Localish, taking advantage of reams of digital-first content that its ow...

18/02/2020

Review: Hunters'

Thriller drama Hunters looks at a diverse band of New Yorkers hunting down Nazis in '70s New York City. The Hunters have learned about hundreds of high-rank...

18/02/2020

PBS Doc Puts Amazon's Bezos Front' and Center

Frontline, the investigative series on PBS, takes a big swing when Amazon Empire: The Rise and Reign of Jeff Bezos premieres Feb. 18. Airing Tuesdays, Frontline...

18/02/2020

WHO to Launch Hello Iowa in September

WHO will premiere lifestyle show Hello Iowa in mid-September. The show will go in the 11 a.m.-noon weekday slot. Hello Iowa will focus on health and wellness, f...

18/02/2020

All Eyes on Des Moines

Iowa is, of course, the first state to weigh in on the presidential candidates, and it's a role its residents hold in high regard. As the leading Democratic...

17/02/2020

Durham Bulls to Extend DBAP Protective Netting

Team Aims to Improve Fan Experience with New Ballpark Netting The Durham Bulls announced on Friday, February 14, 2020, plans to improve and extend protective n...

16/02/2020

A Weekend at the Daytona 500 (Photo Gallery)

A Weekend at the Daytona 500 (Photo Gallery) Over the past two weekends, Fox Sports has left their mark on Super Bowl LIV in Miami and the relaunch of the XFL a...

16/02/2020

Live From Daytona 500: BSI Prioritizes Consistent Testing, Driver Safety With Visor Cam

Live From Daytona 500: BSI Prioritizes Consistent Testing, Driver Safety With Vi...

16/02/2020

Live From Daytona 500: Game Creek Video Provides Total Structural Backbone in the Compound

Live From Daytona 500: Game Creek Video Provides Total Structural Backbone in th...

16/02/2020

Live From Daytona 500: NASCAR Productions Embraces At-Home Workflow for Super Bowl of Racing

Live From Daytona 500: NASCAR Productions Embraces At-Home Workflow for Super Bo...

16/02/2020

Live From Daytona 500: Fox Sports' Mike Davies and Dave Hill Preview the Network's 20th Consecutive Season

Live From Daytona 500: Fox Sports' Mike Davies and Dave Hill Preview the Net...

16/02/2020

Live From Daytona 500: Fox Sports Headlines 20th Consecutive Year With FPV Racing Drone, 80-Ft. Strada Crane

Live From Daytona 500: Fox Sports Headlines 20th Consecutive Year With FPV Racin...

16/02/2020

Live From NBA All-Star: New Game Format Gives New Energy to Turner Sports Efforts

Live From NBA All-Star: New Game Format Gives New Energy to Turner Sports Effort...

16/02/2020

Into the Esoteric: Unveiling the World of Oriental Percussion

[This guest blog post comes to us from EarthMoments.] To journey into the realm of Middle Eastern music is to unveil a tradition that is inextricably linked to...

15/02/2020

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-...

15/02/2020

Remembering Derek Jones

Derek Jones was a Notion fan, expert user, and PreSonus advocate who formerly managed the Notion Users Facebook Group. If you ever had a run-in with Derek on-li...

15/02/2020

The Table Filter Response

There are a lot of filter responses: notch, bandpass, peak, allpass, high pass, lowpass, shelf now let's add the table response to the collection. Parame...

15/02/2020

Amazon Drama Bosch' to End After Season Seven

Amazon Studios has picked up a seventh and final season for cop drama Bosch, starring Titus Welliver. Season six runs later on this year. The show was adapted f...

15/02/2020

Starz Shares Season Premiere of Outlander' Early

Starz has shared the season five premiere of Outlander on its app and on demand at midnight, at the start of Feb. 14, a couple days before its linear premiere. ...

15/02/2020

Love Island' Returns to CBS May 21

Season two of Love Island kicks off on CBS May 21. The show will air six nights a week--five originals and a recap show on Sunday. Arielle Vandenberg hosts and ...

15/02/2020

Primetime Ratings: ABC Wins With Grey's'

ABC had the top rating in Thursday primetime, with Grey's Anatomy leading the Alphabets to a 0.9 in viewers 18-49, per the Nielsen overnights, and a 5 share...

15/02/2020

Season Three of Killing Eve' on BBC America, AMC April 26

Hit drama Killing Eve returns for season three April 26 on BBC America and AMC. Sandra Oh and Jodie Comer star. BBC America has ordered season four of the show...

15/02/2020

Apollo's Cox Media Signs New Affiliate Deal With Fox

Fox Corp. and Cox Media Group, acquired last year by Apollo Global Management, agreed to a multi-year renewal of their affiliation deal. Agreement will keep sh...

15/02/2020

Tiffany Rolfe of R/GA to Serve as the 2020 AICP Next Awards Judging Chair

Tiffany Rolfe of R/GA to Serve as the 2020 AICP Next Awards Judging Chair New York, NY Feb. 6, 2020 Matt Miller, President and CEO of AICP, announced today...

15/02/2020

Curatorial Committee for 2020 AICP Show Announced

Curatorial Committee for 2020 AICP Show Announced NEW YORK Feb. 11, 2020 Matt Miller, President and CEO of AICP, and Ali Brown, President and Executive Pro...

15/02/2020

Scene at Berklee: Grandmaster Flash

Scene at Berklee presents snapshots and stories from the hundreds of clinics, workshops, performances, and other events that take place in our community year-ro...

15/02/2020

NETFLIX AND MATTEL TELEVISION ANNOUNCE THE ALL-STAR CAST OF MASTERS OF THE UNIVERSE: REVELATION

The series is being produced by Mattel Television with Adam Bonnett (Descendants...

14/02/2020

The 12th-Annual SVG College Sports Media Awards Are Now Open!

The 12th-Annual SVG College Sports Media Awards Are Now Open! Compete against your peers for the college-sports-video-production industry's top awards By B...

14/02/2020

Live From Daytona: Fox Sports Stresses Audio From the Loudest Sport on Earth

Live From Daytona: Fox Sports Stresses Audio From the Loudest Sport on Earth 150+ mics, real-time remote commentary will be part of the mix By Dan Daley, Audio...

14/02/2020

NBC Sports Returns to the Great Outdoors for NHL Stadium Series at Air Force's Falcon Stadium

NBC Sports Returns to the Great Outdoors for NHL Stadium Series at Air Force'...

14/02/2020

SVG Sit-Down: Sportradar's Brian Josephs on Data as the Fuel of Sports-Betting Experiences

SVG Sit-Down: Sportradar's Brian Josephs on Data as the Fuel of Sports-Betti...

14/02/2020

NBC Sports Boston Preps for the Future With State-of-the-Art NBCU Boston Media Center

NBC Sports Boston Preps for the Future With State-of-the-Art NBCU Boston Media C...

14/02/2020

Have We Told You Lately that We Love You? Studio One upgrades and crossgrades are on SALE!

The sun is shining, the birds are chirping, and upgrades and crossgrades of Stud...

14/02/2020

Enjoy 50% OFF All Notion 6 Add-Ons!

Shop Add-Ons NOW! Now through Sunday, February 16, 2020 shop all Notion 6 Add-Ons for 50% off! This offer is available worldwide. Click here to shop!...

14/02/2020

Durable Goods Signs Director Sam Ciaramitaro

-- Venice, CA-based production company Durable Goods has signed director and producer Sam Ciaramitaro for U.S. commercial representation. An accomplished dir...

14/02/2020

Nice Shoes Signs Editor JK Carrington

-- NYC-based creative studio Nice Shoes has signed editor JK Carrington (she/her) for representation as part of its recently-launched editorial division. Boa...

14/02/2020

Maxon Cinema 4D customers recognized during 2020 awards season

-- Maxon, the leading technology developer of professional 3D modeling, animation and rendering solution, congratulates its Cinema 4D customers Territory Stud...

14/02/2020

Sonnet Announces Pro Dual-Slot Thunderbolt 3 Card Reader for CFexpress 2.0 Type B and XQD Media

-- Sonnet Technologies today announced the SF3 Series - CFexpress / XQD Pro...

14/02/2020

Japans TETSUJIN Inc. Uses Blackmagic Design Universal Videohubs and More Than 1,000 Mini Converters

-- Blackmagic Design today announced that TETSUJIN Inc., a Japanese company th...

14/02/2020

AJA Ships HDR Image Analyzer 12G with 8K Support

-- AJA Video Systems is now shipping HDR Image Analyzer 12G, the powerful, real-time HDR and WCG monitoring and analysis platform featuring 12G-SDI connectivi...

14/02/2020

Entravision Makes Deal For Nielsen Services

Entravision signed an agreement with Nielsen, which will provide a suit of measurement services for all of Entravision's TV stations. Nielsen signed a prev...

14/02/2020

Mark Cooke Appointed Director of Sales for Ross Video in Asia

Ottawa, Canada, February 14th 2020 - Ross is very pleased to announce that Mark Cooke has been promoted to the role of Director of Sales for Asia. Mark joined R...