Sony Pixel Power calrec Sony

What could immersive technology bring to the film industry?

29/11/2018

A view from inside the 360-degree immersive simulation

-- --

Facebook

Twitter

Google

Pinterest

SCREEN AFRICA EXCLUSIVE:

When film industry professionals think of virtual reality (VR), it is usually as another content platform: a cutting-edge form of entertainment that, many predict, will one day rival pure film as an artistic medium of its own.

-- --

However, Mark Hocker, the managing director of Johannesburg-based The Boiler Room Productions, is eager to point out that this is only the tip of the iceberg when it comes to what this technology could offer the film and entertainment industries.

Australian-born Hocker was instrumental in introducing 3D animation to South Africa when he first moved here in the 1990s. This included producing content, but also training staff at SABC and M-Net and installing systems all over the country.

After this, he was approached by SASOL to produce animated training videos, and this is where - in his words - he began to build the largest industrial library in the world for 3D models.

Somewhat ingeniously, 3D modelling systems are backwards-compatible, so even models you developed 20 years ago can be read by the software and used within a VR world today.

This cache of know-how and 3D stock led Hocker to take the plunge into VR four years ago. I found some animators who showed an aptitude for programming, got them up to speed, and we have turned out some truly ground-breaking products since.

Hocker takes a moment to clear up some terminology.

When I say VR', people immediately think of a rig with goggles. That's just one output mechanism of VR - we call that immersive technology - but I have apps here on my phone that can provide a full VR experience, to run simulations or explore an area remotely.

To demonstrate the difference, Hocker hands me an Oculus Go headset.

He tells me that his team is involved in developing motion-control rigs that will soon replace rides (such as the Cobra roller-coaster) at Cape Town's Ratanga Junction amusement park.

He fires up the VR headset and lets me experience the virtual version of this roller-coaster ride, captured using a 360-degree video. Even in a static desk chair, the experience is exhilarating: involuntarily, I clench my stomach before we fall into the first drop and wince as we fly around corners.

The only way to describe it, as Hocker says, is that it's like you've been teleported; it's like you're really there.

The conversation then turns to the area where Hocker believes that - beyond pure entertainment value - technologies such as this can have the biggest impact on the local production landscape. The training industry has gone beserk for VR, he says.

He shows me a couple of thick catalogues belonging to a company called Sandvik and explains that they are the largest producer of underground mining equipment in the world. We developed a simulator for them that allows their engineers to get hands-on experience of the equipment, perform checks and run through maintenance drills via a headset.

He shares a 3D animation with the computer screen in the office - it shows a large industrial complex seemingly by the ocean - and he says, This is a sand dune mine out in Richards Bay. We re-built this whole site out of photographs and drone videos - so it's visually accurate.

The animation reveals a 3D environment that can be explored as if on foot. As key sites and pieces of equipment are passed, they light up, revealing important safety information and virtual tasks to test the user's knowledge. Items of machinery can be viewed in the minutest detail - including exploded views and demonstrations of how pieces of equipment fit together.

With places like this, you're dealing with situations where safety is crucial to the success of the industry. With VR and immersive technology, we make training cheaper, quicker and more effective: the ability to retain and use new information goes off the charts when you have a real', hands-on experience of it.

Not only this, but we are often needing to train people for high-pressure, high-stakes situations that are impossible to recreate in reality.

Hocker thinks the possible implications of this for the production and broadcast industries are clear.

Think of an OB (outside broadcasting) van, he says. We could build a CAD model of the van, including all the equipment - all the routers, all the switches, everything - and have people train virtually to become comfortable with how to operate all the complex gear in there. We could do simulated faults, and run tasks where people have to fix them; we could build programs that show people how to properly clean, store and maintain the equipment and the van.

For live events - where you have a big crew and planning and synchronisation are everything - we could rig up every crew member and allow them to get a feel for the venue where the broadcast is going to take place.

He speculates about some more potential uses - such as location scouting and casting, where the need for physical travel could be mitigated using immersive technology - and he says that these possibilities will only grow as the next phase of VR becomes developed.

Augmented reality, known as AR, is the next evolution of VR, he says. Devices, such as the Microsoft HoloLens, will start to operate like QR code readers on steroids , allowing users to layer a virtual environment onto a real one.

It is clear from our conversation that Hocker is passionate about the rise of VR and immersive technologies, and the impact they can have on training and skills development across all industries. He shows me a virtual reality app his company are producing for Vodacom to help train forklift drivers.

People often think of VR as the future', he says, but it's not. We have it n
LINK: http://www.screenafrica.com/2018/11/29/technology/vr-ar/what-could-imm...
See more stories from screenafrica

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

01/05/2025

Nielsen Launches The Ad Supported Gauge, a New Look at the Ad-Supported TV Landscape

72.4% of overall TV viewing in Q1 2025 is of content that includes advertising ...

01/05/2025

LiveNow From Fox Hits a Half Billion Q1 Views on YouTube

NEW YORK LiveNow From Fox, Fox Television Stations' national news streaming service, has released viewing data showing the first quarter was the best quarte...

01/05/2025

Android TV Expected to Dominate Smart, CTV Market by 2030

The global installed base of Smart TVs and Connected TV (CTV) devices will reach 4.2 billion units by 2030, growing at a CAGR of 9.6% from 2.65 billion in 2025,...

01/05/2025

Samsung TV Plus Adds 5 New Sports Channels

Samsung TV Plus has announced that it is expanding its existing lineup of more than 50 sports channels with five new free, ad-supported streaming television (FA...

01/05/2025

Carlo DiMarco Joins USSI Global

MELBOURNE, Fla. Carlo DiMarco has joined USSI Global as vice president of strategic marketing and growth, with responsibility for strategic business development...

01/05/2025

NAB to FCC: Dont Delete Certain Retransmission Rules

WASHINGTON The NAB has filed a wide-ranging rebuttal to proposals by the pay TV industry that the FCC delete and/or significantly change rules governing retrans...

01/05/2025

Fired CPB Board Members Sue Trump Administration

WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...

01/05/2025

Riedel Opens Hong Kong Office

HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....

01/05/2025

NextGen TV: Sinclair Applauds New ATSC 3.0 D2M Phones

MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...

01/05/2025

Screen Australia empowers 100+ distinctive Australian narratives

01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives All The Boys Are Here writer/director Goran Stolevski and It s All...

01/05/2025

How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller Locked

How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...

01/05/2025

Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF

Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF Brie Clayton May 1, 2025 0 Comments CAD Studios relies on large format, full fram...

01/05/2025

Brand new culinary showdown comes to RT Player

Stream all episodes ofLook Who's Hangry from April 29 An RT Player Original in partnership with Heinz...

01/05/2025

Tnaiste Simon Harris, Lottie Ryan and Boyzlife among guests on Friday's Late Late Show

Here is your host, Patrick Kielty! T naiste, Minister for Foreign Affairs and T...

01/05/2025

New documentary Bad Nanny tells the story of serial scammer Samantha Cookes

Exclusive interviews and un-seen footage feature in new two-part series...

01/05/2025

May the Cloud Be With You: GeForce NOW Unveils 21 New Games This Month

May brings more than just rainbows and sunshine - it's also time for fresh adventures and epic battles. This GFN Thursday spotlights 20 can't-miss games...

01/05/2025

RT Investigates reveals details of Christian Brothers who managed congregation's assets are now convicted jailed child sexual abusers

RT Investigates reveals details of Christian Brothers who were senior leaders a...

01/05/2025

RT Statement Enterprise Resource Planning (ERP) project

RT Statement The Enterprise Resource Planning (ERP) project is one of the projects that was funded from the proceeds of RT 's land sale in 2017, the init...

01/05/2025

RT is Supporting 28 Arts and Cultural Events all over Ireland this May

Watch our promo: RT Supporting the Arts | What's on This May, RT is delighted to support Bealtaine Festival, Fastnet Film Festival, and Dublin Dance Fest...

01/05/2025

Wandercraft Begins Clinical Trials for Physical AI-Powered Personal Exoskeleton

For Nicolas Simon, advancing the field of robotics is a personal mission that could change his siblings' lives. Two-thirds of Simon's family members us...

30/04/2025

Inside the Archives: Preserving and Saving At-Risk Films Takes a Village

Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...

30/04/2025

Spotify and EA SPORTS Team Up To Pilot a New Kind of Audio Experience

EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...

30/04/2025

Tucker Wetmore Celebrates His Debut Album Release With an Intimate Performance for Fans

The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...

30/04/2025

Spotify Celebrates Mexico's Booming Podcast Scene With First-Ever Podcast Awards

Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...

30/04/2025

Slam poet Huda the Goddess wins 2025 Les Murray Award

Slam poet Huda the Goddess wins 2025 Les Murray Award 30 April, 2025 Media releases Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...

30/04/2025

SBS, NITV and NIDA partner to empower the next generation of screen creatives

SBS, NITV and NIDA partner to empower the next generation of screen creatives 30 April, 2025 Media releases SBS, National Indigenous Television (NITV) and ...

30/04/2025

Why Now is the Perfect Time to Join HPA

By Joyce JC Cataldo The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...

30/04/2025

On-Demand Imagery: Enhancing Monitoring and Analysis with Advanced Streaming Platforms

An image of Valencia, Spain, in the OneAtlas Living Library...

30/04/2025

WPSD-TV Taps Bitcentral To Modernize Playout

NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...

30/04/2025

Baris Zavaroglu Appointed CEO of Zero Density

AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...

30/04/2025

The Avit Group Elevates Audio-visual Experiences with Mar...

The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...

30/04/2025

NXTGENbps brings portable, sustainable battery solutions...

NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...

30/04/2025

Van Dyke Scores Hit with Hockey Comedy Shoresy Shot on Ze...

Van Dyke skates and operates on Shoresy | photo by Dave Ferguson Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...

30/04/2025

PlayBox Neo presents Next-Generation Smart Media Solution...

Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...

30/04/2025

QuickLink StudioEdge Transforms Remote Contributions for...

ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...

30/04/2025

UK Pavilion exhibitors continue to impact at CABSAT and S...

The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...

30/04/2025

Lightware Reinforces ESG Commitment with Participation in...

Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...

30/04/2025

LiveU to Demonstrate LiveU IQ in UK For The First Time at...

LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...

30/04/2025

Calrec MPTS 2025 Preview

Stand: A40 Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...

30/04/2025

Buckinghamshire New University opens advanced virtual pro...

Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...

30/04/2025

Collective Newsroom chooses nxtedition for seamless workf...

Independent news producer in India focuses on delivering stories nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...

30/04/2025

FOR-A Showcases Next-Generation Broadcast Solutions at CA...

Connecting the present, building the future FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...

30/04/2025

DAD by NTP Technology Highlights Upcoming Expansion Optio...

DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...

30/04/2025

CVP and Canon unveil 2025 Canon Stories in Motion Young F...

CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...

30/04/2025

beIN scores world first with new beIN STREAM using Syname...

Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...

30/04/2025

The Canadian Premier League launches new digital experien...

The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...

30/04/2025

FCC's Carr Says Regulator Wants to Empower Local Broadcasters'

WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...

30/04/2025

Filipino Sports Streamer Leverages Quickplay Shorts for Video Prep

TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...

30/04/2025

TVB President and CEO Steve Lanzano to Retire

NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....