Scooby-Doo and The Mystery Inc. Gang Partner with Boxlunch and Feeding America to Doo Good' in the Fight Against Summer Hunger National HUNGER AWARENESS Campaign to Launch July 14 as Scooby-Doo and BoxLunch
Offer Exclusive Merchandise Program That Gives Back to Those in Need
U.S. Postal Service Honors Scooby-Doo with First-Ever Forever Stamp
To Highlight Scooby-Doo DOO GOOD Initiative
at Mall of America for DOO GOOD DAY at MOA on Saturday, July 14
July 9, 2018
Burbank, CA - As the Mystery Inc. Gang continues to inspire kids to take action and take part in their communities, Warner Bros.' Scooby-Doo DOO GOOD social responsibility initiative is bringing attention to Summer Hunger. Today, 1 in 6 kids may not know where they will get their next meal, and the Scooby Gang wants to doo their part by teaming up with retailer BoxLunch to bring awareness to communities and the many kids and families in need around the country.
We are so proud of what our Scooby-Doo DOO GOOD social responsibility initiative is doing around the country to help create change, said Josh Hackbarth, Vice President, Franchise Management & Marketing, Warner Bros. Consumer Products. With the Scooby Gang leading the charge, the program offers simple and creative tasks that kids can activate with their families and friends to help bring awareness to these causes to make a big difference!
BoxLunch, the philanthropic pop-culture retailer, also believes in the power of Doo-ing Good. With every $10 spent across BoxLunch's curated assortment of pop culture-themed apparel, accessories, home goods, gifts, and collectibles, a meal* is provided to a person in need through a lasting partnership with Feeding America - the largest hunger-relief organization in the United States.
On July 14, BoxLunch and the Mystery Inc. Gang will give back - and launch a collection of Scooby-Doo inspired merchandise, including an exclusive flocked Scooby-Doo Funko Pop! that donates 10 additional meals for each one sold. Other highlights from the Scooby-Doo DOOGOOD assortment of apparel, accessories and novelty gifts include matching adult and toddler tie dye tees with Scooby snack embroidery; 2-pack collectors enamel pin sets featuring Scooby, Shaggy and show catchphrases Zoinks! and Ruh-Roh; a Mystery Machine crossbody bag by designer Danielle Nicole; and a woven tapestry throw of the Scooby Gang in the iconic Mystery Machine.
Continuing the celebration, on Saturday, July 14, the U.S. Postal Service will honor Scooby-Doo with the official First Day of Issue dedication ceremony, releasing the first-ever USPS Forever SCOOBY-DOO! Stamp to highlight the Scooby-Doo DOO GOOD initiative. The USPS SCOOBY-DOO! Stamp event will be held at Mall of America in Minneapolis, MN, as part of a special launch event, DOO GOOD DAY at MOA.
As the national campaign raises awareness in the fight against hunger, fans of all ages are invited to join Scooby-Doo for DOO GOOD DAY at MOA, a day full of activities for the whole family, including Scooby-Doo appearances and photo opps, fun DIY stations and giveaways, and other surprises throughout day.
The Scooby-Doo DOO GOOD year-long initiative kicked off in April with a first focus on Save the Environment timed to Earth Day. It sheds a light on the Fight Against Hunger this Summer and will focus on Animal Welfare in the Fall. Spreading the positive DOO GOOD message in a relatable way, Warner Bros. and generationOn, the youth division of Points of Light, continue to offer parents cool tools for kids to be creative and have fun while they work to improve their communities. In partnership with generationOn, Warner Bros. has funded new Kids Care Clubs in 35 cities around the country to kick-start their local efforts.
Today's parents want to raise socially responsible kids and inspire a life-long commitment to doing good - and Scooby helps unmask how easy it is to help! For generations, Scooby and the Gang have inherently been doo-gooders - always ready to help those they meet along the way! With the deep multigenerational connection so many fans have with these beloved characters, Scooby-Doo, Shaggy, Daphne, Velma and Fred offer easy and engaging ways to inspire kids and their parents to get involved and make a difference.
For information on the exclusive merchandise program, please go to BoxLunch.com/DooGood, and for the Scooby-Doo DOO GOOD campaign, link to ScoobyDooGood.com.
About the Scooby-Doo DOO GOOD' Campaign
Warner Bros. Consumer Products teams up with generationOn, the youth family division of Points of Light, to inspire, equip and mobilize kids and families to create meaningful change in their communities on issues that range from the environment to animal welfare, poverty, hunger and more. For more information, please visit: ScoobyDooGood.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home d cor, and publishing inspired by franchises and properties such as DC, J.K. Rowling's Wizarding World, Looney Tunes and Hanna-Barbera. The division's successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
SCOOBY-DOO and all related characters and elements & Hanna-Barbera. (s18)
About generationOn
generationOn, the youth d
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Scooby-Doo and The Mystery Inc. Gang Partner with Boxlunch and Feeding America to Doo Good' in the Fight Against Summer Hunger National HUNGER AWARENESS Campaign to Launch July 14 as Scooby-Doo and BoxLunch 
