2 May, 2018 - 08:03
The Colonies Nathan Rodgers recently helped set the pace for Chicago rapper Towkios music video, Symphony,' a new single dropped from the artist's debut album,WWW.
Rodgers, the editor and postproduction producer on the music video, first stepped in during preproduction and worked with director Andre Muir on developing the finer points of the concept and fleshing out some new ideas.
Using the jazz-fusion inspired beat of the track as a guideline, rather than letting the tempo dictate the cuts, the editor created an off-kilter synchronicity that added to the engaging, unpredictable flow of the music video.
The storyline of Symphony focuses on Towkio as he tries to get the attention of one particular girl who catches his eye, while still tempted by the other women in the video. The action unfolds in a hotel, as the setting appears to be changing into a rapid succession of locations seamlessly woven into a cohesive visual story.
Bringing together these shifting environments without creating a jarring effect required precise planning and close coordination during every phase of the project, says Rodgers. This was a complex production, and ultimately the footage would end up in my hands, he adds. It was important that we stayed on top of every detail, caught potential issues early on and made the necessary adjustments, avoiding time-consuming and costly fixes in postproduction.
Rodgers edited the music video at The Colonie on the Adobe Premiere Pro and handed off sections to the Chicago-based companys VFX artist, Ben Pokorny while they were still in rough form.
Ideally, greenscreen would be used for some effects, but sticking with a practical shoot was more cost-effective, says Pokorny. Instead, I experimented on Flame Premium and Adobe After Effects to create VFX with a style and look that aligned with the directors vision, and then integrated them into the video after the production wrapped.
A large number of match cuts required the shots to be meticulously timed out, adds Rodgers. Even with the close attention paid to every detail, occasionally I would work a scene up to the very end, only to find that the last few frames wouldn't work and made it unusable. Sometimes this would result in a chain reaction that required changes that affected the whole timeline of the video.
Rodgers was introduced to this editorial approach when the production company, Naked Gallery, first called on him a few years ago to work on some music videos for a number of artists, including Kami and Cody Varik.
The Colonie's editorial, visual effects, motion design and one-stop, end-to-end postproduction services have been called on by quite a few music videos over the years, says EP and partner, Mary Caddy. While were best known for our work on commercials, social media, and long-form content, our team enjoys working on music videos like Symphony. They give us an opportunity to collaborate on innovative, out-of-the-box concepts and bring a fresh perspective to our work in other genres.
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Nathan is a new addition to The Colonies staff, says senior editor and partner, Bob Ackerman. We were impressed with his fresh aesthetic and skill-sets as an editor the first time we saw his work. However, the scope of his contribution and the depth of understanding that he brought to this music video real wowed us.
About The Colonie:
The Colonie is an award-winning Chicago-based creative editorial, motion design, visual FX and finishing postproduction house with a seamless full-service approach to creating broadcast and digital content that engages, entertains, informs and moves audiences. The companys credits include a wide range of national and global clients, such as Toyota, Payless, BCBS, Facebook, Anheuser-Busch, McDonald's, Nintendo, Levis, PepsiCo, and Bayer.
For more information about The Colonie visit TheColonie(dot)com, contact executive producer, or contact Mary Caddy at 312-225-1234, or Sonia Reps at 312-519-0911.
CREDITS:
Product: Music Video
Title: Symphony
Artist: Towkio
Featured vocals: Teddy Jackson
Record Company: American Recording, LA
Record Label: Republic Records, LA
Production Company: Naked Gallery, Chicago
Director: Andre Muir
Director of Photography: Flynn Drew
Camera Operator: Dae Kim
Producer: Zach Moore; Cory Proctor
Associate Producer: Manny Caston
Editorial Company: The Colonie, Chicago
Editor - Nathan Rodgers
Post Production Producer: Nathan Rodgers, Jack Williams, August Marron
VFX Company: The Colonie, Chicago
VFX Artist: Ben Pokorny
Color Correction Company: The Mill, Chicago
Color Producer: Dan Butler
Colorist: Mikey Pehanich
Audio Post Company: The Colonie, Chicago
Mixer: Nathan Rodgers
Embedded video for The Colonie's Nathan Rodgers Cuts Towkio's New Music Video, Symphony'
Music Videos
Americas United States
SJ Golden, news@sjgoldenpr.com
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