Sony Pixel Power calrec Sony

Step Into the Game IRL With 'Squid Game' Season 3-Inspired Products, Games and Experiences as the Global Phenomenon Returns June 27

25/06/2025

Back to All News

Step Into the Game IRL With Squid Game Season 3-Inspired Products, Games and Experiences as the Global Phenomenon Returns June 27

Entertainment

25 June 2025

Global

Link copied to clipboard

New items from Netflix Shop, KAWS, PUMA, Pull&Bear, Spirit Halloween, Hot Topic and Primark; re-stocked and returning favorites from Shinsegae, HiteJinro, Lucie Kaas, The Woobles and more

Squid Game: Unleashed is refreshed with all new games and characters, along with new gaming integrations across Fortnite and Roblox

Squid Game: The Experience expands to London, plus a unique partnership with the Tourism Board for Korea

Download Images Here

Prepare to play the game one final time. With the highly anticipated premiere of the third and final season of Squid Game on June 27, Netflix has new and returning merchandise collections, along with gaming integrations that encapsulate the iconic Squid Game arena and allow fans to live like a winner.

A range of inspired-by global and regional products are available now through this summer - from apparel and home items, to collectibles and costumes, along with food and beverage items.

Netflix Shop, PUMA (launching July 10), Primark, Pull&Bear (launching June 27), A ropostale at Liverpool (Mexico), Shinsegae (launching June 27 in Korea), Hot Topic (launching July 1 in the US) and BoxLunch are weaving Squid Game's infamous iconography into everyday apparel and accessories with a competitive twist - new items include loungewear, tracksuits, t-shirts, throw blankets and lifestyle accessories.

KAWS, The Woobles, Lucie Kaas (launching June 27), Artemide and Mattel Creations MEGA Staircase Building Set have new and recently launched collectibles worthy of your piggybank winnings. Suit up with the latest costumes from Spirit Halloween (launching July), and toast to the final game with inspired-by bottles from returning partners HiteJinro soju and Johnnie Walker scotch.

As the stakes rise, fans can also test their skills with the multiplayer party royale game Squid Game: Unleashed, which is introducing new games and characters timed to the climactic finale.

In addition to these exciting launches, the Squid Game universe is expanding across gaming platforms, offering fans new ways to engage and create.

On June 27, along with new themed cosmetics and a Reload map, Squid Game will come to Unreal Editor for Fortnite and Fortnite Creative, enabling creators to build their own twist on the world's most intense playground.

Beginning on July 18, Garena Free Fire players can dive into the thrill of Squid Game-inspired survival challenges through a series of games and wearables in Free Fire's Battle Royale and Clash Squad modes.

Meanwhile, fans can get immersed into Squid Game: The Final Games experience on Roblox featuring mini-games from each season and free series-inspired digital wearable items for players avatars. Over 20 official Netflix items and emotes are available across the experience and the Roblox Marketplace.

Contestants are invited into the game through Squid Game: The Experience, where they can compete in games inspired by the series suspenseful challenges. This global activation is now open in New York City, Seoul, Sydney and its newest location - London, and an all-new battleground will be opening later this year at Netflix House Dallas.

Lastly, Netflix has partnered with the Tourism Board for Korea to offer exclusive tours to Korea, inviting fans from around the world to immerse themselves in the rich culture that inspired the series. Additional Squid Game merchandise is available from the following partners:

Funko Pop! (US)

Bitz Popcorn (Mexico)

Domino's Pizza (Colombia)

Doritos (UK)

Kakao Friends (Korea)

KFC (Spain)

Mattel Creations Monster High Skullector

Mahou (Spain)

New Era (EMEA)

Seara Round Chicken (Brazil)

Yummer's (EMEA)
LINK: https://about.netflix.com/en/news/step-into-the-game-irl-with-squid-ga...
See more stories from netflix

More from Netflix

29/08/2025

'RIV4LRIES': The Trailer of the New Series With Samuele Carrino Only on Netflix October 1

Back to All News RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...

28/08/2025

Genie, Make a Wish' Teaser Hints at a Magical Showdown Between Kim Woo-bin and Suzy

Back to All News Genie, Make a Wish' Teaser Hints at a Magical Showdown Be...

28/08/2025

Stuck on Repeat: Same Day with Someone' Trailer Unveils Heartfelt Journey of Embracing Your Worst Days

Back to All News Stuck on Repeat: Same Day with Someone' Trailer Unveils H...

27/08/2025

Nine Netflix Originals Officially Invited to the 30th Busan International Film Festival

Back to All News Nine Netflix Originals Officially Invited to the 30th Busan In...

26/08/2025

The Final Card: Alice in Borderland' Season 3 Main Trailer Previews Deadly Games That Await

Back to All News The Final Card: Alice in Borderland' Season 3 Main Traile...

26/08/2025

New Still Images Show Pokmon Soaking Up the Resort Life in Pokmon Concierge'

Back to All News New Still Images Show Pok mon Soaking Up the Resort Life in Pok mon Concierge' Entertainment 26 August 2025 GlobalJapan Link copied t...

26/08/2025

Netflix's First Swedish Period Drama: The New Force Will Premiere on October 3

Back to All News Netflixs First Swedish Period Drama: The New Force Will Prem...

25/08/2025

World Baseball Classic Inc. and Netflix Announce Exclusive Partnership for 2026 World Baseball Classic in Japan

Back to All News World Baseball Classic Inc. and Netflix Announce Exclusive Par...

25/08/2025

A Daring Inspector, The Notorious Swimsuit Killer, And One Epic Cat-And-Mouse Chase: Netflix Unveils Trailer for 'Inspector Zende'

Back to All News A Daring Inspector, The Notorious Swimsuit Killer, And One Epi...

25/08/2025

Netflix Sets Date for 'Crime Scene Zero': Korean Role-Playing Murder Mystery Arrives September 23

Back to All News Netflix Sets Date for Crime Scene Zero: Korean Role-Playing Mu...

24/08/2025

Between Hamburg and Istanbul: Culture Clash, Glamour, and Big Emotions - The Trailer for She Said Maybe has Arrived!

Back to All News Between Hamburg and Istanbul: Culture Clash, Glamour, and Big ...

21/08/2025

'The Monster of Florence': Official Trailer and New Photos of the Show Directed by Stefano Sollima Coming Only on Netflix October 22

Back to All News The Monster of Florence: Official Trailer and New Photos of th...

20/08/2025

Netflix Unveils the Teaser Trailer for 'She Walks in Darkness', by Agustn Daz Yanes

Back to All News Netflix Unveils the Teaser Trailer for She Walks in Darkness, ...

20/08/2025

Netflix Hosts Special Accessibility Screening of 'The Great Indian Kapil Show'

Back to All News Netflix Hosts Special Accessibility Screening of The Great Ind...

20/08/2025

Netflix unveils the teaser trailer for She Walks in Darkness, by Agustn Daz Yanes

Back to All News Netflix unveils the teaser trailer for She Walks in Darkness, ...

20/08/2025

A Wish Come True: Kim Woo-bin and Suzy Reunite in Genie, Make a Wish,' Premiering October 3

Back to All News A Wish Come True: Kim Woo-bin and Suzy Reunite in Genie, Make...

20/08/2025

Investing $200M in Thai Storytelling: Netflix Drives Impact Across Local Creative Talent and Economy

Back to All News Investing $200M in Thai Storytelling: Netflix Drives Impact Ac...

19/08/2025

Netflix Announces Premiere Date, Main Key Art, and Gives a Sneak Peek of Caramelo, a Film Starring Rafael Vitti and the Dog Amendoim

Back to All News Netflix Announces Premiere Date, Main Key Art, and Gives a Sne...

18/08/2025

Old Dog, New Tricks premieres on Netflix October 3

Back to All News Old Dog, New Tricks premieres on Netflix October 3 Entertainment 18 August 2025 GlobalSpain Link copied to clipboard Download series imag...

18/08/2025

High-Stakes Deception Takes Flight in Good News,' Landing on October 17

Back to All News High-Stakes Deception Takes Flight in Good News,' Landing on October 17 Entertainment 18 August 2025 GlobalSouth Korea Link copied to...

18/08/2025

Better Late Than Single' Will Be Back for Season 2

Back to All News Better Late Than Single' Will Be Back for Season 2 Entertainment 18 August 2025 GlobalSouth Korea Link copied to clipboard Netflix h...

18/08/2025

'Old Dog, New Tricks' Premieres on Netflix October 3

Back to All News Old Dog, New Tricks premieres on Netflix October 3 Entertainment 18 August 2025 GlobalSpain Link copied to clipboard Download series imag...

15/08/2025

Netflix Celebrates Mexican Cinema Day by Announcing the Production of More National Films

Back to All News Netflix Celebrates Mexican Cinema Day by Announcing the Produc...

14/08/2025

Netflix More Than Doubles US Upfront Commitment and Secures Global Clients For Upcoming Titles

Back to All News Netflix More Than Doubles US Upfront Commitment and Secures Gl...

13/08/2025

'Dudes': First Look at Comedy Series About Four Friends in an Era in Which Traditional Ideals of Masculinity Are Crumbling

Back to All News Dudes: First Look at Comedy Series About Four Friends in an Er...

13/08/2025

Dudes - First look at the comedy series about four friends in an era in which traditional ideals of masculinity are crumbling

Back to All News Dudes - First look at the comedy series about four friends in ...

13/08/2025

It's Almost Time for Life's Sweetest Romance: Romantics Anonymous' Debuts October 16

Back to All News It's Almost Time for Life's Sweetest Romance: Romanti...

13/08/2025

Netflix's 'Bon Apptit, Your Majesty' Main Trailer Now Out - The Sweet and Savage Survival Story of a Chef From the Future

Back to All News Netflix's Bon App tit, Your Majesty Main Trailer Now Out -...

13/08/2025

Netflix Unveils Heartwarming Trailer for 'Ratu Ratu Queens': The Series That Explores Friendship & Hardships

Back to All News Netflix Unveils Heartwarming Trailer for Ratu Ratu Queens: The...

12/08/2025

You and Everything Else' Premieres September 12 - A Story of Two Best Friends Bound by Love, Fractured by Envy

Back to All News You and Everything Else' Premieres September 12 - A Story...

12/08/2025

Netflix ISP Speed Index for July 2025

Back to All News Netflix ISP Speed Index for July 2025 Product 12 August 2025 Global Link copied to clipboard This month marks the fifth year of reporting...

11/08/2025

Chinese-Language Series The Resurrected' Starring Shu Qi and Sinje Lee Heads to Busan

Back to All News Chinese-Language Series The Resurrected' Starring Shu Qi ...

11/08/2025

Archewell Productions Extends Creative Partnership with Netflix

Back to All News Archewell Productions Extends Creative Partnership with Netflix Entertainment 11 August 2025 Global Link copied to clipboard Archewell Pr...

10/08/2025

New Series Plastic Beauty' Cuts Deep into Japan's Cosmetic Surgery Industry, Premiering 2026

Back to All News New Series Plastic Beauty' Cuts Deep into Japan's Cos...

08/08/2025

Netflix Front Row: Driving Ads Innovation

Back to All News Netflix Front Row: Driving Ads Innovation Business 08 August 2025 GlobalMexico Link copied to clipboard During Front Row 2025, Netflix Ad...

06/08/2025

Meet The Inspector Who Beat The Swimsuit Killer' At His Own Game - Twice! Inspector Zende Premieres September 5 On Netflix

Back to All News Meet The Inspector Who Beat The Swimsuit Killer' At His O...

06/08/2025

'Agents of Mystery' Gears Up for Season 2 With Next-Level Missions and a Bold New Member

Back to All News Agents of Mystery Gears Up for Season 2 With Next-Level Missio...

06/08/2025

Go Back to Black With Our Wednesday' Season 2 Coverage Guide

Back to All News Go Back to Black With Our Wednesday' Season 2 Coverage Guide Jenna Ortega as Wednesday Addams in Season 2 of Wednesday. (Credit: Jonatha...

05/08/2025

Global Film Icons Shu Qi and Sinje Lee's Revenge Thriller Series The Resurrected' Premieres October 9

Back to All News Global Film Icons Shu Qi and Sinje Lee's Revenge Thriller ...

04/08/2025

'She Said Maybe' - First Photos of the Late Summer RomCom

Back to All News She Said Maybe - First Photos of the Late Summer RomCom Entertainment 04 August 2025 GlobalGermany Link copied to clipboard Between the B...

04/08/2025

Netflix to Produce Biopic About Polish Rock Legend Jan Borysewicz

Back to All News Netflix to Produce Biopic About Polish Rock Legend Jan Borysewicz Entertainment 04 August 2025 GlobalPoland Link copied to clipboard Pola...

04/08/2025

Director Lee Chang-dong Returns to Film After 8 Years With Netflix's Possible Love' (WT)

Back to All News Director Lee Chang-dong Returns to Film After 8 Years With Net...

03/08/2025

Netflix Unveils the Gripping Trailer for Its Highly Anticipated Espionage Thriller Saare Jahan Se Accha'

Back to All News Netflix Unveils the Gripping Trailer for Its Highly Anticipate...

01/08/2025

Witness a Whimsical Journey of First Love: Love Untangled' Premieres August 29

Back to All News Witness a Whimsical Journey of First Love: Love Untangled'...

31/07/2025

On National Stray Dog Day, Netflix Releases the First Images and Posters of the Movie 'Caramelo'

Back to All News On National Stray Dog Day, Netflix Releases the First Images a...

31/07/2025

Rodrigo de la Serna Will Play Anbal Gordon in a New Netflix Series

Back to All News Rodrigo de la Serna Will Play An bal Gordon in a New Netflix Series Entertainment 31 July 2025 GlobalArgentina Link copied to clipboard D...