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Criadores latino americanos mostram sua criatividade com podcasts em vdeo

07/06/2023

Muitos apresentadores de podcast est o se aproximando dos f s de uma nova maneira: por meio do v deo. Os podcasts em v deo oferecem uma uma dimens o extra de interatividade e proximidade, permitindo que os ouvintes observem as rea es ou prestem aten o no ambiente onde o apresentador est . Alguns criadores est o at animados em se vestir e mostrar seus melhores looks.

A mudan a para podcasts em v deo est ocorrendo em todo o mundo e, especificamente no mercado latino americano, alguns dos podcast favoritos do p blico est o trazendo essa nova camada para seus programas.

A criadora mexicana Roberta Woodworth, cujo podcast LIBRE&LOCA traz temas ntimos e pessoais, como amor pr prio e m goas, uma dessas criadoras que est fazendo experi ncias com v deo em sua mais nova temporada. O programa Escuela de Nada, criado por tr s amigos venezuelanos radicados no M xico, tamb m est adotando o v deo como uma nova maneira de se conectar com os ouvintes. E h ainda o criador mexicano multifacetado Juanpa Zurita, que introduziu o v deo na segunda temporada de seu podcast original do Spotify, No Hagas Lo F cil.

Enquanto isso, alguns podcasts j est o usando o recurso de v deo desde o in cio. O podcast brasileiro Spotify Original Carona Podpah, com Igor Cavalari (Ig o) e Thiago Marques (Mitico) do Podpah, estreia no Spotify em 7 de junho e incluir v deos em seus epis dios semanais. O programa acompanha os apresentadores enquanto eles entrevistam convidados dentro de um carro, tornando o v deo uma parte essencial do podcast.

Conversamos com Roberta, apresentadora do Libre & Loca, Juanpa, apresentador do No Hagas Lo F cil, Chris Andrade, fundador e co-apresentador da Escuela de Nada, e Ig o e Mitico, anfitri es do Carona Podpah, para saber como o v deo est revolucionando seus podcasts.

O que mais o empolga na ideia de ter o recurso de v deos em seu podcast? Ig o & Mitico:O Podpah nasceu como um podcast em v deo e o p blico sempre gostou muito desse aspecto fomos o podcast mais ouvido no Spotify no Brasil em 2022 e o 24 em todo o mundo. O v deo fundamental para o formato do nosso programa porque temos o entretenimento como pano de fundo de tudo o que produzimos seja falando sobre culin ria, futebol ou m sica. Quando uma plataforma t o relevante como o Spotify se interessa por uma parceria conosco para um podcast em v deo, isso mostra para n s e para o mercado que o produto ainda tem muito a ser explorado.

Roberta Woodworth: Meu podcast muito ntimo e acho que o v deo convida o ouvinte a se aproximar, refletir e ter ainda mais empatia com esses t picos ntimos e universais que abordamos no Libre & Loca.

Juanpa Zurita: Foi algo que minha comunidade me pediu em todos os epis dios da ltima temporada. Por isso, fico muito feliz por termos conseguido isso para a segunda temporada! Ouvir bom, mas nada se compara a ver. Acho que a conex o e a din mica do podcast s o mais ntimas do que antes. E as pessoas est o felizes, o que me deixa muito feliz!

Chris Andrade: A Escuela de Nada, por ser um podcast de com dia improvisada, usa o poder da intera o em seus v deos com os f s. Poder reagir s piadas e ver a resposta dos seguidores foi uma mudan a que nos empolgou muito.

Como o v deo influenciou a maneira como voc s conduzem cada epis dio? Ig o & Mitico: O v deo nos d liberdade para criar mais e mais. Existem alguns desafios, como por exemplo, o Carona Podpah envolve filmar em um espa o apertado, pois levamos nossos convidados para dentro do carro enquanto conversamos sobre as m sicas que marcaram suas vidas mas isso n o nos impede de tentar coisas novas.

Roberta: Sou muito expressiva, e estar diante das c meras me faz lembrar que o mundo inteiro ver meu rosto. Isso, por si s , torna tudo mais humano, org nico e real. N o sou mais apenas uma voz que o acompanha. Sou uma pessoa.

Juanpa: Houve uma mudan a dr stica em nosso cen rio para dar a ele o visual e a sensa o de NHLF que quer amos. Tamb m tivemos que reinventar as introdu es dos epis dios e estou muito orgulhoso do resultado.

Chris: O v deo nos levou a ter um novo tipo de continuidade e proximidade com nossos f s. Como podemos nos ver e ouvir como apresentadores, estamos percebendo que o interesse dos f s muito maior.

Como o v deo est ajudando voc a se conectar com seus f s? Ig o & Mitico: A principal caracter stica de um podcast em v deo que o p blico pode testemunhar as rea es. O que gostamos em ter o recurso de v deo que nosso p blico poder acompanhar o podcast como se estivesse conosco no carro, vendo tudo o que est acontecendo. O v deo torna o programa mais din mico e nos permite estabelecer uma conex o maior, n o apenas com nossos convidados, mas com quem est do outro lado da tela.

Roberta: Isso nos aproxima muito mais porque as pessoas n o apenas ouvem o que penso e sinto, mas tamb m o veem. E eu falo muito sobre emo es, ent o muito interessante como essa conex o se torna mais profunda.

Juanpa: H algo muito especial na linguagem corporal que voc n o pode sentir se n o puder ver. Tamb m quero agradecer aos nossos f s por todo o carinho durante a primeira temporada e pela insist ncia de todos em usarmos o v deo. Sem eles, n o ter amos conseguido.

Chris: O v deo nos ajudou a expandir e disseminar ainda mais nosso conte do em uma plataforma de m dia social em que o v deo dominante. Cada pessoa tem sua pr pria maneira de consumir conte do e, sem d vida, o v deo agrega muito para n s e traz muito valor para as novas gera es.
LINK: https://newsroom.spotify.com/2023-06-07/criadores-latino-americanos-mo...
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