One thing Christina Mittermeier, Andy Katz, Brian Smith, and Robert Evans share is their place in the top-tier of professional photographers worldwide. Each has put their extraordinary talents to work capturing some of the most captivating images of our day. While all take different approaches to realizing their unique creative visions, each depends on Sony's SDXC/SDHC cards to ensure that what they see, they get.
Mittermeier travels to some of the most remote and punishing environments on earth for her work as a nature photographer and conservationist. She relies on Sony SD media in her Sony cameras. Why? Because in her line of work, you are lucky if you get one chance at the shot like when tracking grizzly bears in Northern Canada.
We were shooting under blizzard conditions, sitting by a river waiting every day for the bears to come by. They don't come every day, so you have to be ready. You can't ask the grizzly to go back and catch another salmon! Sure, I stayed focused on my subject. But I also needed to keep a few other things in mind, like it's -10 degrees and that this is a predator close by. You can see why I can't be wondering if my recording media is working, Mittermeier says.
Well-known clients, too, can be as unforgiving as Mother Nature.
National Geographic likes to remind me that they publish pictures not excuses. That's why I count on Sony cards, says Mittermeier.
Like Mittermeier, Katz also travels to exotic locales for his work and has the stamps of over 90 countries in his passport to prove it. The object of his eclectic eye? A wide range of subjects including fine art and travel that have, so far, produced 12 books, as well as album covers for top recording artists including Dan Fogelberg and the Doobie Brothers.
As much as my work relies on the capabilities of my Sony cameras, it also depends on something so small and simple as SD cards, says Katz. Sony's are extremely fast and almost bulletproof. You can even take them through x-rays (at the airport) without worrying.
Beyond in-camera use, Katz also uses his Sony SD cards as his fail-safe backup until he's back in his studio.
I never erase my cards when I'm out on a job. While hard drives are very popular for archiving, they have moving parts so will eventually fail. Not so with SD cards. There's no moving parts. These are virtually indestructible, so there's nothing better to use for a backup medium, Katz says.
Smith, too, has wide-ranging interests with his work featured on the cover and in the pages of many of the world's best-known publications. His many honors include a Pulitzer Prize for spot news photography at the 1984 Los Angeles Olympics. That's hard to top, but since he has become even more renowned for his celebrity portraits including many of Hollywood's A-List.
What I love about Sony's cards is that no matter how challenging the conditions are, they're going to be fast and reliable. There's no reshoots in this business and these get the shot first time, every time, Smith says.
For Smith, the standout quality of Sony's SD media is the temperature range. Sony's cards have been tested to work from well below zero all the way up to 185 degrees says Smith, and there have certainly been times I've been shooting in Haiti where it felt like it was 185 degrees.
Evans, too, is noted for having an eye for celebrity, albeit in a different setting weddings. His work has been showcased on numerous television shows and on the cover and pages of illustrious publications including People Magazine.
Shooting a celebrity wedding is as demanding as you can imagine. I can't miss anything. Having a great card is essential because I have to know the images I shoot are going to be on it, Evans says.
For the couple, the moment of truth is at the altar. For the photographer, what follows is the make-or-break.
Magazines always ask for the shot of the bride and groom walking down the aisle. That has to be great. I have to have a camera and card I can trust. With Sony's cards, I have complete confidence that I'll get the shot every single time, says Evans.
While weddings often take place inside making for a relatively tame environment, bridal fashion shoots can be as punishing as nature photography in the wild.
One recent assignment in Minnesota had us outside in sub-zero temperatures. I'd do a few shots, then the models had to warm up, change dresses. But the cameras stayed outside in the ice and cold all day long. Sony's cards are so reliable that the thought never crossed my mind that the extreme temperature would be an issue. And, at the end of the day, they worked flawlessly, Evans says.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
One thing Christina Mittermeier, Andy Katz, Brian Smith, and Robert Evans share is their place in the top-tier of professional photographers worldwide. Each has put their extraordinary talents to work capturing some of the most captivating images of our day. While all take different approaches to realizing their unique creative visions, each depends on Sony's SDXC/SDHC cards to ensure that what they see, they get.
