ABC verifies Microsoft to the JICWEBS/DTSG UK Good Practice Principles
Microsoft Advertising has today been verified and issued a seal and certificate to the JICWEBS/DTSG (Digital Trading Standards Group) UK Good Practice Principles. One of the most prestigious certificates for offering advertisers highly brand safe environments, Microsoft's policies and processes have been independently and comprehensively verified by auditor ABC against the IPA, ISBA, & IAB lead brand safety initiative that contains the DTSG's Good Principle Practices.
Supporting the industry initiative designed to challenge and raise the bar for brand safety in Digital Advertising across the UK, Microsoft has received verification on all of the submitted platforms and processes. These include MSN, Outlook.com, Skype, Xbox and the Microsoft Video Network.
The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, giving brands greater confidence that advertising will reach the right audience in the right context, without jeopardising their reputation.
Owen Sagness, General Manager for Microsoft Advertising UK comments: Microsoft's global platform reaches millions of people around the world every day across all screens. Our advertising offers agencies and brands the opportunity to be able to reach those audiences in the right place, at the right time and in the right way. Brand-safety remains vital to our and our clients' businesses to ensure this is the case. In being verified against the DTSG Principles by ABC it gives our agencies and advertisers another reason they can be confident working with us.
As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC's Verification Service please go to: www.abc.org.uk/dtsg.
Jerry Wright, ABC Chief Executive, said: We are delighted to have verified Microsoft Advertising to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC's verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.
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ABC verifies Microsoft to the JICWEBS/DTSG UK Good Practice Principles
