More from ABC
02/07/2025
ABC Appoints New Chair
Andrew will serve as Chair of ABC alongside his role at NED, APL Media, where he supports the executive team with strategic insight and global expansion plans. ...
11/06/2025
Behind the scenes of our IPSOS iris audit
Ipsos iris is the UKOM endorsed service measuring the online behaviour of audiences. Our independent verification provided Ipsos iris with documented assurance...
05/06/2025
ABC streamlines standards and reflects digital shift
A key change is that publishers can now report both print and digital copies sent to the same individual in their main circulation figure. In addition, digital ...
02/06/2025
Don't get left behind: Key takeaways from IAB Europe's Interact conference 2025
Interact, IAB Europe's flagship conference, took place in Brussels on 20th -...
29/05/2025
ABC auditing first retailers in IAB Europe Certification Programme
We're pleased to be working with Nectar360 (Sainsbury's retail media business) and Albert Heijn, who are in the latter stages of the compliance audit an...
08/04/2025
Origin chooses ABC to audit their Virtual ID model deployment
Origin is ISBA's advertiser-backed programme, designed to create a blueprint for cross- media measurement. It's part of a global initiative to capture t...
02/04/2025
ABC's bespoke audit service delivers a personalised Stamp of Trust to industry innovators
We're excited to raise awareness of an increasingly popular bespoke audit se...
12/03/2025
Congratulations to all our clients who have achieved TAG certification through our independent validation
ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...
18/02/2025
Industry leaders endorse ABC data alongside new Consumer Media Report
Key takeaways for this year's report include: Call to action from the industry Industry leaders from the IPA, ISBA and the PPA have penned a letter remi...
21/01/2025
New ABC subscription unlocks powerful data for non members
For £25 (+VAT) per month, individual subscribers gain access to: Advanced Reporting Tools: Uncover hidden trends and make data-driven decisions with our sophis...
17/01/2025
ABC announced by IAB UK as official auditor for Retail Media Networks
IAB UK's Gold Standard certification requirements for RMNs are aligned with the media metrics in IAB Europe's Retail Media Measurement Standards. These ...
07/11/2024
Meet the MVPs: Mail Metro Media share a champion's approach to digital advertising
One such MVP is Ashley Beepur, from Mail Metro Media. Ashley took the time to sh...
30/10/2024
ABC selected by IAB Europe to audit new Retail Media Certification Programme
The Retail Media Certification Programme is an industry-first, set to deliver new standards for transparency and accountability in retail media measurement. It ...
16/10/2024
IFABC Elects New President and Secretary at 31st General Assembly
This biennial event brings together IFABC members from around the world to meet and share ideas, news and developments in media auditing and digital advertising...
08/10/2024
Can you afford not to invest in ad fraud protection?
Ad fraud wants to steal your profits Companies are losing over $88 billion globally to ad fraud, according to Statista. And a Juniper Research study revealed th...
03/10/2024
Meet the MVPs: How Telegraph Media Group Prioritises Brand Safety for Clients
Meet our MVPs Here, we introduce the clients who have embraced independent audits, implemented rigorous standards, and demonstrated a genuine dedication to imp...
18/07/2024
Our latest audit results for IAB UK's Gold Standard
If youre interested in having your process or scheme independently audited like IAB UK, then visit our Bespoke Audits page for more information....
25/06/2024
ABC welcomes two new board members
James Chandler, Chief Marketing Officer at IAB UK, will serve on the board representing the needs of publishers, ad tech providers, agencies and brands working ...
28/05/2024
Are you an MVP (Most Valued Partner)? If so, the London Brand Safety Summit revealed that people are looking for you!
It was said that it's essential for the industry to point towards trustworth...
15/05/2024
Getting transparent about the AATP - what you need to know
What is the AATP initiative? David: The Advanced Advertising Transparency Programme (AATP) is a set of standards that has been collectively agreed by the online...
24/04/2024
Print beats other media channels to deliver largest ROI
% of profit volume % of advertising investment % of full payback % of sustained parback % of short-term payback % of immediate payback Full payback ROI S...
07/03/2024
Record number of companies achieve TAG Certified status as ABC sees 15% growth on awarded seals
TAG, a leading global initiative, works to combat criminal activity and foster t...
28/02/2024
New IFABC website highlights importance of media assurance around the world
Each IFABC member organisation - including ABC UK - has the same mission; to deliver trust and transparency to the media industry. They do this by providing mar...
20/02/2024
Magazine media celebrated in latest ABC data report
New to this report The power of publishing - This year's report shines a spotlight on why published media delivers such unique and valuable advertising oppo...
14/02/2024
Media buyers trust ABC: New research reveals 84% are wary of self-reported data
Our bi-annual survey helps us gauge the usefulness of ABC data to the buying community. This year, buyers and planners reported that ABC data continues to secur...
02/01/2024
What's next for the industry in 2024? Simon talks to AAM
Read more on AAM's website: Reflections & Predictions: What's Next for the Industry in 2024 Reflections & Predictions: The Impact of AI on Media...
05/12/2023
New ABC website showcases extensive data and assurance services
ABC is widely recognised as a standard-setter and supplier of audited data for published media. However, we've long delivered a wide range of different assu...
05/12/2023
Our new website showcasing extensive data and assurance services
ABC is widely recognised as a standard-setter and supplier of audited data for published media. However, we've long delivered a wide range of different assu...
16/11/2023
TAM Ireland appoints ABC to conduct an audit of commercials on Broadcaster Video On Demand (BVOD)
In their press release below, TAM Ireland explains more about how our independen...
06/08/2023
ABC helps to underpin brand safety standards in Southeast Asia
These ad businesses have pledged to support TAG and its global efforts to address criminal activity and to ensure brand safety in digital advertising in SEA, a...
02/07/2023
The latest data is now available!
Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently. ABC members and data subscrib...
02/07/2023
Latest data released on 21st Feb
We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...
02/07/2023
Latest data released 21st Feb
We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...
14/06/2023
New IPA white paper emphasises the value of JIC data
Signals in the Noise' acknowledges the difficulties media buyers and planners face having to traverse the sheer volume of data available today, whilst highl...
09/06/2023
Top 3 takeaways from the Brand Safety Summit in London
It was great to see so many of our clients at the London Brand Safety summit on 23rd March, where a variety of important topics were covered. Here's our ro...
07/06/2023
ABC audit enhances credibility within social media and influencer marketing
This is the first time we've delivered one of our bespoke methodology audits in the area of influencer marketing; a market that's grown to be worth over...
07/06/2023
Nasmedia becomes first South Korean company to be awarded TAG brand safety seal, validated by ABC audit
By undertaking ABC's audit, companies demonstrate their commitment to follow...
23/05/2023
Test your knowledge with our free online course and gain CPD points
We're delighted to present our brand-new online learning course: How to Buy and Plan Media using ABC Data Free to access and created especially for media b...
01/05/2023
Predicting 2023: Simon shares his thoughts with AAM
Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...
13/03/2023
ABC achieves Living Wage Employer accreditation
We're pleased to announce that ABC has been accredited as a Living Wage Employer. This means that every member of staff at ABC earns a real Living Wage; an...
05/02/2023
The value of a TAG Certified Against Fraud audit
We ask Jo Reid, Senior Account Manager, why it pays to go for an independent Audit. Trust is a vital factor that can make or break whether a client decides to...
03/02/2023
New Brand Safety & Ad Fraud Seals released by TAG
TAG's annual certification announcement shows more companies are getting independently validated. ABC independently validates 99 TAG Seals Today's ...
17/01/2023
Octave Audio awarded first TAG brand safety certified seal validated by ABC audit
PRESS NOTICE 17.01.2023 Octave Audio has been awarded its first TAG Brand Safet...
14/12/2022
ABC Chief Executive Simon Redlich Re-elected as IFABC President
We're pleased to announce that our Chief Executive, Simon Redlich, has been re-elected as global President of the International Federation of Audit Bureaux ...
24/11/2022
Lessons from Brand Safety Week
Simon Redlich, CEO at ABC, shares his 3 key takeaways from Brand Safety Week As Brand Safety Week kicked-off, Twitter's takeover was front and centre in the...
20/09/2022
Supporting our clients with new Direct Debit option
To help our clients in today's challenging financial climate, we're pleased to launch our new Direct Debit Scheme for subscription fees. Available to a...
20/09/2022
Add to your CPD points by taking ABC's NEW online learning course
We're delighted to present our brand-new online learning course: How to Buy and Plan Media using ABC Data Free to access and created especially for media b...
28/06/2022
A warm welcome to our three new ABC Board members
We're pleased to welcome three new members to our Board: Sajeeda Merali, CEO of the PPA; Tina Callcutt, Director of Content Sales at National World Publishi...
03/05/2022
New options for reporting Events, Awards, Social Media and Digital Products
We're pleased to announce that, via our Reporting Standards Groups, we've updated our Standards for a number of products, to offer greater flexibility i...
26/04/2022
TAG approved auditor ABC shares insights into how its clients make auditing a breeze
After interrogating the audit department, Laura Sharman, Head of Communications ...
