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14/10/2021

Weve reached a landmark that any business would be proud of - a 90th birthday!

14/10/2021 Today, 14th October 2021, we reach a landmark that any business would be proud of - a 90th birthday! In 1931 the industry had an issue; Advertisers...

10/06/2021

Britain's broadcasters launch CFlight - a new ABC-audited tool for measuring ad campaign coverage across linear TV & BVOD

10/06/2021 We're excited to be working with CFlight - the recently launched...

02/06/2021

ABC re-appointed by BARB to independently audit their census-level BVOD data

02/06/2021 We're proud to have been re-appointed by BARB to independently audit their census-level BVOD data. As part of a rigorous tender process, BARB h...

10/03/2021

Independent validation of TAG seals increases as market demands third-party verification of compliance

10/03/2021 ABC has independently validated 88 companies for TAG seals in first ...

22/10/2020

ABC to Manage Viewability Principles Following TAG/JICWEBS Merger

22/10/2020 Following the merger of TAG and JICWEBS, we're pleased to announce we've taken over management of the UK's Viewability and AV (Audio Vis...

15/10/2020

ABC Chief Executive Simon Redlich Elected President of the IFABC

15/10/2020 We're excited to announce that our Chief Executive Simon Redlich has been appointed as the new global President of the International Federation ...

15/09/2020

Become an accredited Brand Safety Officer with our special discount offer

15/09/2020 To further support education and promote good practice in the field of brand safety, we're pleased to offer our TAG clients the opportunity to u...

30/06/2020

Apple News+ achieves ABC Certified Supplier status

30/06/2020 We're delighted to announce Apple News has become an ABC Certified Supplier, following our successful audit of their All you can read sales...

18/06/2020

Going the extra mile to safeguard our clients' data

18/06/2020 Last year, we were delighted to achieve the highest level of Cyber Essentials accreditation - Cyber Essentials Plus - to show our commitment to prot...

28/05/2020

ABC's auditing services extended to include TAG's Anti-Piracy and Anti-Malware initiatives

28/05/2020 We're pleased to announce we've expanded our independent val...

21/05/2020

ABC introduces new reporting options for newsbrands - 21.05.20

21/05/2020 Following widespread discussions with publishers, agencies, advertisers and their trade bodies, we're today announcing new data reporting option...

16/04/2020

Read our changes to Newsbrand reporting standards during COVID-19 restrictions

16/04/2020 ABC has announced temporary updates to its reporting standards, enabling media activity during the COVID-19 restrictions to be reported transparentl...

12/03/2020

First round of companies achieve TAG recertification with added rigour of ABC's independent validation

12/03/2020 LoopMe, MiQ, Smaato and TEADS become ABC's first group of compan...

12/03/2020

Read our guidance on how to report your figures appropriately

12/03/2020 Read our guidance on how to report your figures appropriately...

03/03/2020

IAB UK brings added rigour to its Gold Standard with ABC audit

03/03/2020 Today it's announced that ABC is working with IAB UK as their auditor of choice to deliver greater trust and transparency behind the Gold Standa...

13/02/2020

ABC enhances Data Hub experience with new feature

11/02/2020 We're pleased to launch a new function on our Data Hub that enables users to run their own custom-made data reports. The new Save View' to...

29/01/2020

Check out our infographic for the insights we gained from our Media Agency Survey

28/01/2020 In December 2019 we used a 5 point Likert scale to ask agencies how ...

17/01/2020

ABC statement regarding the Telegraph

17/01/2020 We can confirm that yesterday the Telegraph gave us notice of their resignation from ABC membership. As a result, the ABC figures released on Thursd...

17/01/2020

ABC Figures show 1.68 billion national newspapers circulated in 2019

16/01/2020 A new industry agreed ABC figure for the national newspaper sector clearly illustrates the scale of today's printed newspaper market. Our new T...

05/12/2019

ABC's Olly Woodstock looks at what's being done to help us decide how our data is used online

04/11/2019 This time it's personal(ised) Audit Manager Olly Woodstock take...

05/11/2019

Access to ABC data made simple with new reporting tool

05/11/2019 We're excited to launch our Data Hub, a brand new reporting tool that makes it quick, easy and intuitive for our members and subscribers to find...

04/11/2019

In pursuit of online standards

10/09/2019 Our free interactive guide is designed to help you get to grips with online standards. Appearing in Mediatel News recently, our CEO Simon Redlich ex...

17/10/2019

Google Analytics metric now included on ABC Brand Reports

17/10/2019 We're delighted to launch a new reporting option that will enhance the ability of media owners to show buyers the multi-platform reach of their ...

15/10/2019

Global Certified Media List launched by IFABC

15/10/2019 Media buyers may access more than 14,756 audited media brands across 19 countries We're pleased to share that the IFABC (International Federat...

20/08/2019

Please do read the small print

20/08/2019 Following the release of our latest Consumer figures, we really liked David Pigeon's article which pointed out that while the audiences might n...

09/08/2019

ABC joins agenda21 on stage at the 614 Group Brand Safety Summit

02/05/2019 We're delighted to be partnering with media agency agenda21 on stage at the 614 Group's 2019 Brand Safety Summit on Thursday 9th May. In ou...

02/08/2019

We've conducted our first ever mobile web viewability audit

01/08/2019 ABC conducts first ever mobile web viewability audit to JICWEBS Standards Today, Comscore's vCE product became the first to be certified to JIC...

14/02/2019

A fresh approach...

13/02/2019 We're pleased to unveil today a fresh new look for our website. Following a review of our products and client needs we've made it easier fo...

12/12/2018

2018 Review: Trust in Media

11/12/2018 We're pleased to be releasing our 2018 review which focuses on Trust in Media. In this document we highlight some of the research and initiativ...

18/10/2018

National Newspaper digital edition totals now shown on front page of ABC certificates

18/10/2018 We're pleased to announce a design update to the front page of o...

07/09/2018

Business Media data report now available to non-members

06/09/2018 Our Business Media report, released at midday today, is the first to be made freely available to non-ABC members. This new approach is being triall...

16/08/2018

Simplification of ABC reporting continues to build trust for media sectors

16/08/2018 Over the next three weeks, our updated Standards and new certificate design will be implemented for our Newsbrand and Business Media sector reports ...

03/08/2018

ABC demonstrates commitment to data security with Cyber Essentials Certification

03/08/2018 We're proud to have received our Cyber Essentials Certificate which confirms our compliance with the requirements of the UK Governments Cyber Es...

04/07/2018

New Certificate design rolled out across Business Media

04/07/2018 We're delighted to extend our brand new certificates, which have been developed in consultation with the Industry, across the business media sec...

16/04/2018

Agency Training Roadshow delivered to great success

16/04/2018 We're excited to say we've just completed an Agency Training Roadshow to help buyers and planners learn how they can find important trading ...

20/02/2018

All change for ABC

15/02/2018 Be ready for the changes: Download our Interactive Report Guide Walk through the new look certificates Our new report for the Consumer Magazine s...

15/12/2017

Trusted data at a glance with new ABC certificates

14/12/2017 We're delighted to unveil our brand new certificate design, which has been developed to reflect the recent updates to our Industry Standards. W...

07/12/2017

Ve Global verified by ABC to JICWEBS Brand Safety principles

04/12/2017 Ve Global ( Ve ) has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. ...

20/11/2017

Listening to our industry - new options for regional media

26/07/2017 A wide ranging set of changes for Regionals were recently agreed by the industry. The changes are designed to enhance the value of your ABC while re...

20/11/2017

Putting our customers first - all change for the consumer market

07/11/2017 We're delighted to announce a number of improvements which will support market growth whilst making ABC data more accessible to both publishers ...

26/09/2017

Industry announces next stage in fight to tackle online ad fraud

26/09/2017 Certification scheme opens for companies providing anti-fraud products JICWEBS - the independent body that defines best practice and standards for ...

21/09/2017

ABC wins online learning award for agency training course

21/09/2017 We were delighted to be announced Best Newcomer at the Nimble 2017 awards, held on 14th September 2017. This title is awarded to the company that h...

21/09/2017

ABC wins online learning award

21/09/2017 We were delighted to be announced Best Newcomer at the Nimble 2017 awards, held on 14th September 2017. This title is awarded to the company that h...

13/09/2017

ABC course shortlisted for Online Learning Award

13/09/2017 We're pleased to share that our Introduction to ABC' online learning course for agencies and advertisers, launched in Spring 2017, has been...

08/09/2017

ABC supports new routes to market with latest reporting option

08/09/2017 We're delighted to announce a new reporting option for the Consumer Magazine sector, designed to help media owners highlight the potential value...

23/08/2017

ABC verifies Venatus to JICWEBS Brand Safety Principles

19/07/2017 Today, Venatus has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC....

23/08/2017

ABC verifies Avocet to JICWEBS Brand Safety Principles

16/08/2017 Today, Avocet has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. ...

23/08/2017

ABC verifies Fifty Media to JICWEBS Brand Safety Principles

16/08/2017 Today, Fifty Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ...

23/08/2017

ABC verifies Sovrn to JICWEBS Brand Safety Principles

22/08/2017 Today, Sovrn UK has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC...