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02/07/2023

Latest data released on 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...

02/07/2023

Latest data released 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...

01/05/2023

Predicting 2023: Simon shares his thoughts with AAM

Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...

17/01/2023

Octave Audio awarded first TAG brand safety certified seal validated by ABC audit

PRESS NOTICE 17.01.2023 Octave Audio has been awarded its first TAG Brand Safet...

14/12/2022

ABC Chief Executive Simon Redlich Re-elected as IFABC President

We're pleased to announce that our Chief Executive, Simon Redlich, has been re-elected as global President of the International Federation of Audit Bureaux ...

24/11/2022

Lessons from Brand Safety Week

Simon Redlich, CEO at ABC, shares his 3 key takeaways from Brand Safety Week As Brand Safety Week kicked-off, Twitter's takeover was front and centre in the...

20/09/2022

Supporting our clients with new Direct Debit option

To help our clients in today's challenging financial climate, we're pleased to launch our new Direct Debit Scheme for subscription fees. Available to a...

20/09/2022

Add to your CPD points by taking ABC's NEW online learning course

We're delighted to present our brand-new online learning course: How to Buy and Plan Media using ABC Data Free to access and created especially for media b...

28/06/2022

A warm welcome to our three new ABC Board members

We're pleased to welcome three new members to our Board: Sajeeda Merali, CEO of the PPA; Tina Callcutt, Director of Content Sales at National World Publishi...

03/05/2022

New options for reporting Events, Awards, Social Media and Digital Products

We're pleased to announce that, via our Reporting Standards Groups, we've updated our Standards for a number of products, to offer greater flexibility i...

26/04/2022

TAG approved auditor ABC shares insights into how its clients make auditing a breeze

After interrogating the audit department, Laura Sharman, Head of Communications ...

12/04/2022

Quality on two counts' - new ABC opinion piece in The Media Leader

The reassuring value of published media brands In her latest comment piece in The Media Leader, our Commercial Director Jan Pitt shares insights from media buye...

11/04/2022

Media buyers attitudes revealed in our latest survey

The number of media buyers and planners that would pay more for independently audited media has grown, according to the results of our latest media buyer and pl...

17/03/2022

6 Top Tips for a smooth audit (newspapers and magazines)

The word audit' can be unnerving to some, but with a bit of preparation the process can be straightforward and even stress-free! Whether you're respon...

03/03/2022

New TAG Seals released

08 March 2022 Demand for third party validation of compliance continues to grow. We congratulate all our clients who have been awarded seals across TAG's ...

23/02/2022

Demystifying the TAG audit

Thinking of taking the plunge into TAG auditing but unsure what it might entail? Or have you taken on responsibility for your business's TAG audits but don...

22/02/2022

Public access to ABC Data made simple

We're pleased to announce that we've launched a new, simplified data page that means - for the very first time - visitors to our website can access all ...

23/11/2021

QR codes promoting your ABC data now available

Promote your ABC data by using a QR code that links directly to your latest ABC certificate. QR codes have increasingly become more mainstream and recognisabl...

18/10/2021

Introducing our new Digital Events Audit

Alongside our traditional event audit, we now provide the same industry stamp of trust to online events. Whether it be a conference, a webinar, an awards cerem...

14/10/2021

Weve reached a landmark that any business would be proud of - a 90th birthday!

Today, 14th October 2021, we reach a landmark that any business would be proud of - a 90th birthday! In 1931 the industry had an issue; Advertisers were being ...

10/08/2021

Our Director of Audit shares three fundamentals on maintaining relevance and rigour in our ever-evolving digital media industry

ABC's Director of Audit, Alice Milner, takes a look at how to keep up with o...

10/06/2021

Britain's broadcasters launch CFlight - a new ABC-audited tool for measuring ad campaign coverage across linear TV & BVOD

10/06/2021 We're excited to be working with CFlight - the recently launched...

02/06/2021

ABC re-appointed by BARB to independently audit their census-level BVOD data

02/06/2021 We're proud to have been re-appointed by BARB to independently audit their census-level BVOD data. As part of a rigorous tender process, BARB h...

25/05/2021

How to maintain hygiene in the dirty world of ad fraud

28/10/2020 Ad fraud is a very present reality - so what can be done? In her new Mediatel News comment piece, our Commercial Director Jan Pitt explores how, by ...

10/03/2021

Independent validation of TAG seals increases as market demands third-party verification of compliance

ABC has independently validated 88 companies for TAG seals in first recertificat...

12/02/2021

ABCs: media buyers highlight winners of turbulent year in magazines sector

12/02/2021 Media buyers have started poring over the long-awaited semi-annual circulation figures for consumer magazines, which most key publishers skipped las...

05/02/2021

Congratulations to IAB Ireland on the launch of the Gold Standard

05/02/2021 Recognised as a powerful initiative, the Gold Standard has evolved to keep pace with a fast-changing industry and continues to adapt to help drive a...

16/11/2020

Print vs digital advertising

16/11/2020 In this article, Newsworks shares insights from both RAMetrics and the IPA Databank study about using news brand platforms in ad campaigns. They rep...

22/10/2020

ABC to Manage Viewability Principles Following TAG/JICWEBS Merger

Following the merger of TAG and JICWEBS, we're pleased to announce we've taken over management of the UK's Viewability and AV (Audio Visual) Standar...

15/10/2020

ABC Chief Executive Simon Redlich Elected President of the IFABC

15/10/2020 We're excited to announce that our Chief Executive Simon Redlich has been appointed as the new global President of the International Federation ...

09/10/2020

VDX.tv Awarded TAG Brand Safety Certified Seal Validated by ABC Audit

09/10/2020 - CLIENT PRESS RELEASE VDX.tv was awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its ...

09/10/2020

New Education Resource Helps Young People Get Smart with Online Ads

09/10/2020 Media Smart and EDAA's new online advertising education pack explains interest-based advertising, why it exists and how young people can best ma...

15/09/2020

Become an accredited Brand Safety Officer with our special discount offer

15/09/2020 To further support education and promote good practice in the field of brand safety, we're pleased to offer our TAG clients the opportunity to u...

29/07/2020

TAG and JICWEBS Announce Merger

29/07/2020 Mike Zaneis to Serve as CEO, Jules Kendrick as Managing Director UK & Europe, for Consolidated Organization under TAG Brand London and New York - J...

16/07/2020

Traditional media remains most-used news source for Covid-19

16/07/2020 A recent report by UK communications regulator Ofcom states that, among adult internet users, traditional media sources (broadcasters, newspapers, r...

30/06/2020

Apple News+ achieves ABC Certified Supplier status

30/06/2020 We're delighted to announce Apple News has become an ABC Certified Supplier, following our successful audit of their All you can read sales...

18/06/2020

Going the extra mile to safeguard our clients' data

18/06/2020 Last year, we were delighted to achieve the highest level of Cyber Essentials accreditation - Cyber Essentials Plus - to show our commitment to prot...

28/05/2020

ABC's auditing services extended to include TAG's Anti-Piracy and Anti-Malware initiatives

28/05/2020 We're pleased to announce we've expanded our independent val...

21/05/2020

ABC introduces new reporting options for newsbrands - 21.05.20

21/05/2020 Following widespread discussions with publishers, agencies, advertisers and their trade bodies, we're today announcing new data reporting option...

16/04/2020

Read our changes to Newsbrand reporting standards during COVID-19 restrictions

16/04/2020 ABC has announced temporary updates to its reporting standards, enabling media activity during the COVID-19 restrictions to be reported transparentl...

12/03/2020

First round of companies achieve TAG recertification with added rigour of ABC's independent validation

12/03/2020 LoopMe, MiQ, Smaato and TEADS become ABC's first group of compan...

12/03/2020

Read our guidance on how to report your figures appropriately

12/03/2020 Read our guidance on how to report your figures appropriately...

03/03/2020

IAB UK brings added rigour to its Gold Standard with ABC audit

03/03/2020 Today it's announced that ABC is working with IAB UK as their auditor of choice to deliver greater trust and transparency behind the Gold Standa...

13/02/2020

ABC enhances Data Hub experience with new feature

11/02/2020 We're pleased to launch a new function on our Data Hub that enables users to run their own custom-made data reports. The new Save View' to...

29/01/2020

Check out our infographic for the insights we gained from our Media Agency Survey

28/01/2020 In December 2019 we used a 5 point Likert scale to ask agencies how ...

17/01/2020

ABC statement regarding the Telegraph

17/01/2020 We can confirm that yesterday the Telegraph gave us notice of their resignation from ABC membership. As a result, the ABC figures released on Thursd...

17/01/2020

ABC Figures show 1.68 billion national newspapers circulated in 2019

16/01/2020 A new industry agreed ABC figure for the national newspaper sector clearly illustrates the scale of today's printed newspaper market. Our new T...

05/12/2019

ABC's Olly Woodstock looks at what's being done to help us decide how our data is used online

04/11/2019 This time it's personal(ised) Audit Manager Olly Woodstock take...

05/11/2019

Access to ABC data made simple with new reporting tool

05/11/2019 We're excited to launch our Data Hub, a brand new reporting tool that makes it quick, easy and intuitive for our members and subscribers to find...

04/11/2019

In pursuit of online standards

10/09/2019 Our free interactive guide is designed to help you get to grips with online standards. Appearing in Mediatel News recently, our CEO Simon Redlich ex...