We continue our review of how video is changing our daily activity and, consequently, the relevance of media asset management. Previously, we overviewed the adoption of this format by the educational sector or the public institutions. Today, we focus on how corporations use video to add value to their internal workflows and improve external communications.
It is a fact that corporations are surfing the wave of video. According to Wyzowl, the use of video in companies increased up to 63% during the last three years. With these numbers in mind, the enterprises decided to incorporate video professionals into their marketing departments. For most corporate job opportunities in this sector, having a piece of video knowledge and background with editors like Adobe Premiere is a must.
Nevertheless, an in-house team to produce content might be expensive for most businesses. Therefore, many corporations externalize these duties to take advantage of the impact of video campaigns without a significant investment. The industry is full of PR and Comms agencies, who fight in a competitive market to provide the most innovative and original content, and corporations take advantage of this battle.
Video as an ally for internal comms
At this point, it is important to detail different uses that corporations are giving to video. Any big enterprise counts with internal processes that might be fresher and more attractive with video. For example, imagine a new employee onboarding or an internal course for a new work methodology. It is evident that video will make those more interesting. Furthermore, we will achieve a better impact using this format instead of the classical corporate document.
Video can also support the creation of an internal branding image. We can surprise employees with powerful campaigns and make them feel aligned with a good plan. An excellent example is Everis' brand upgrade, which has adopted the name of its owner company, NTT Data.
The pandemic wiped out the possibility of a physical event, but the company called in the staff to attend a virtual video event. Everis hired famous artists to host the conference and showcased different music exhibitions for this important date, and the CEO walked through the changes through a brief presentation. Years ago, this process would have contained in a dull presentation, or even in a simple email. Instead, the company transformed it into an opportunity to boost the brand and connect with its employees.
External video impact
Despite the possibilities we have already shown, the external campaigns are where video shines brighter. Here is where corporations compete with each other to deliver the most original and innovative content. The companies are aware of their impact with those communications and how this may directly impact their accounts.
Many corporations are trying to display a fresh and human image with their video campaigns. In other words, they are trying to put a face to the figures, especially in big enterprises. Most of them reveal their quarterly and annual financial reports with videos on their corporate digital channels. Thanks to that, the CEO of Banco Santander can explain the current situation directly to a stakeholder.
In recent years, social media has become another way to get in touch with the public. Most companies have corporate accounts on platforms like Twitter or Instagram, where they compete for followers and interactions. In this digital world, video is essential because audiovisual posts receive 48% more visualizations than written ones. Therefore, corporate social media departments give their best to create original video content.
Some companies go further and their campaigns create fans, not just customers. A trend that is higher in the technological market where, according to Wyzowl, 79% of the clients bought a specific software or app influenced by a piece of video information. The launching campaigns of Apple or Samsung are good examples of this fan expectation.
How to avoid chaos on corporate video
All these audiovisual actions generate an enormous archive that, if not well managed, may be chaotic. We must not only think about the final videos but imagine all the recorded takes or resources that we could use in the future. We cannot lose those files due to bad media asset management. That is why they need a proper catalog and archive, to locate and retrieve them easily the next time we need them.
With a state-of-the-art MAM system like VSNExplorer MAM we can organize and control all the corporate media content. It is also essential that our media asset management system gives us the opportunity to distribute and publish this content from a single web-based interface. VSNExplorer MAM integrates with the primary social media (Facebook, YouTube, Twitter, Dailymotion, etc.) and with online platforms in order to provide multiplatform distribution.
Furthermore, if the company has externalized the video campaign through an external agency, the multi-tenant capability of the system makes them the perfect ally for this workflow. The agency will only need a web browser and a user account to use VSNExplorer MAM. What's more, the company's information security is guaranteed thanks to the user's permissions management, which provides access to the specific information we want to share and nothing more. An excellent example of this is the VSN's project with Telson and Endesa, in which the associated producers of the electrical company have limited access to the archive with VSNExplorer MAM.
In this same project, VSNExplorer MAM showed how its module VSNExplorer BPM allows complex workflows management for corporate audiovisual production. With this tool, we can control and check all the tasks related to our media. Furthermore, if we add the VSNExplorer BI module, we can create reports and graphics
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
16/10/2025
The XR Sports Alliance (XRSA) has announced the third cohort of members. The new members include MLSE, Vegas Golden Knights, Pro Climbing League, FansXR, Focal ...
16/10/2025
NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign which seeks to raise donations from tax-deductible personal and c...
16/10/2025
NEW YORK Australias Nine Network and the National Hockey League (NHL) today announced a media partnership that will bring the worlds premier professional ice ho...
16/10/2025
Parks Associates has released new data showing that nearly half (45%) of U.S. internet homes watch free ad-supported streaming TV (FAST) services and 89% of U.S...
16/10/2025
TROY, Mich. -New data from J.D. Power's 2025 U.S. Residential Internet Service Provider Study shows that residential wireless internet providers are growing...
16/10/2025
This Saturday October 18 Katja Mia will burst onto the radio airwaves for the first time as she joins 2FM. Katja will be standing in for Bl thnaid Treacy on Sat...
16/10/2025
This October, RT is delighted to support Wexford Festival Opera, Babor International Arts Festival for Children, Open House Dublin and 36 other arts and cultu...
16/10/2025
GeForce NOW is more than just a platform to stream fresh games every week - it offers celebrations for the gamers who make it epic, with member rewards to sweet...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
15/10/2025
Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films
UKTV have recommissioned the clas...
15/10/2025
Wednesday 15 October 2025
Nick Cave
JPEG (275 KB)
Explore the creative univer...
15/10/2025
Wednesday 15 October 2025
From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send
Over a fifth (...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
We continue our review of how video is changing our daily activity and, consequently, the relevance of media asset management. Previously, we overviewed the adoption of this format by the educational sector or the public institutions. Today, we focus on how corporations use video to add value to their internal workflows and improve external communications.
