Euronews launches new visual identity under the slogan "All Views" La modernizaci n de la marca ha sido el resultado de la estrecha colaboraci n entre varias agencias internacionales y los equipos de Euronews dirigidos por Gr gory Samak.
Coincidiendo con la celebraci n del Festival de Cannes, Michael Peters, CEO de Euronews, ha desvelado la nueva identidad visual de Euronews, que refleja su innovadora filosof a All Views.
La modernizaci n de la marca ha sido el resultado de la estrecha colaboraci n entre varias agencias internacionales y los equipos de Euronews dirigidos por Gr gory Samak, su sirector creativo. Una campa a de marca concebida por Fred&Farid Paris pondr de relieve la nueva imagen de Euronews.
Tras el lanzamiento de Africanews el pasado 20 de abril, la renovaci n de Euronews es el segundo paso de la novedosa estrategia del grupo, Euronews NEXT.
Euronews NEXT se basa en una nueva definici n de objetivos: Vivir y compartir una experiencia nica y global de noticias, conocimientos y culturas, expresada a trav s de una aut ntica diversidad* enraizada en nuestra identidad europea .
Michael Peters,CEO de Euronews y Africanews, ha se alado que Euronews NEXT es nuestra forma de evolucionar y adaptarnos a las exigencias de nuestra sociedad y las redes sociales. Nuestra misi n es proporcionar a la audiencia diferentes puntos de vista para que puedan formarse sus propias opiniones a partir de un medio de comunicaci n competente, fiable y fidedigno.
Nuestro fin ltimo es mostrar la diversidad de perspectivas partiendo de nuestro gran multiculturalismo, que forma parte fundamental de nuestro ADN. Porque todos los puntos de vista importan, Euronews es All Views.
Esta es nuestra soluci n para ofrecer cambios competitivos de forma efectiva a nuestros consumidores, que demandan una fuente de noticias que se adapte a sus necesidades. Euronews NEXT constituye una nueva y excepcional filosof a de la informaci n, definida en una estrategia gradual para modernizar y adaptar nuestra ventaja competitiva.
Visual identity
Producida en colaboraci n con la agencia brit nica Lambie-Nairn (BBC, Euro 2012 ), la nueva identidad visual de Euronews ha sido dise ada para la era digital y entra a una completa revisi n gr fica de sus segmentos de noticias, programas principales y todos los productos digitales.
El compositor David Lowe (BBC, ITV, Premier League ) ha puesto m sica a esta identidad con la que se pretende inyectar ritmo, potencia y mayor intensidad al flujo de noticias y resto de contenido de Euronews.
En cierto sentido, esta identidad supone una recuperaci n de la esencia en apoyo de su nuevo lema: promoci n de abundantes puntos de vista, como solo puede hacer un medio de comunicaci n potente e independiente como Euronews.
A new web site
Euronews tambi n ha estrenado la versi n beta del nuevo sitio web para fomentar la fidelizaci n de nuestro p blico digital diverso en todo el mundo. El nuevo Euronews.com ha sido creado en colaboraci n con expertos de dise o de Brand 42 como parte de todo un nuevo ecosistema de servicios no lineales.
Esta nueva plataforma digital ofrece un dise o totalmente adaptable (para tel fonos, tabletas y ordenadores) y permite a Euronews dar una respuesta completa a los nuevos h bitos de los consumidores. Tanto en las plataformas de Euronews como en las de sus socios, las redes sociales y los servicios de transmisi n libre (OTT), el tipo de pantalla ya no importa.
El sitio mantiene la misma combinaci n de reportajes decisivos y precisos, aunque, plasmando el concepto de sencillez de uso, el nuevo sitio web proporcionar m s puntos de vista de cientos de periodistas de Euronews procedentes de 35 pa ses distintos.
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Euronews launches new visual identity under the slogan "All Views" La modernizaci n de la marca ha sido el resultado de la estrecha colaboraci n entre varias agencias internacionales y los equipos de Euronews dirigidos por Gr gory Samak. 
