25 May 2018 Paywizard Through the Years: 20 years on Share
Who can believe it, that we're already celebrating our 20th anniversary? Throughout the years at Paywizard, we've achieved a lot and looking back, it's amazing to see how much the company has grown.
Over the past 20 years, we've worked on interesting projects helping operators around the world to grow their business and provide the best experience possible to their customers. Here are just a few of our key accomplishments!
Our Early Achievements The business was founded in 1998 and just one year later, we signed our first client, Sony B4U, bringing Asian content to the UK market. From there we began helping our clients to grow their customer base with inbound and outbound acquisition campaigns. Back then we also completed our first independent integration with Sky to support independent TV channels on the Sky platform. And we launched and supported our very first pay-per-view event way back in 2001, which was for a football event with U>Direct.
Fast Expansion As the market grew in the early noughties, we grew with it! Our first high volume platform was launched as well as adding offers and discounts functionality, flexible bundling and more! Our client base grew, as well as bringing on many key integrations with partners to enhance our platform. This was also the time we began helping DigitalUK with the UK Digital Switchover, offering all contact centre support for those who needed guidance throughout the transition, and we're still helping with this today! At this point, Paywizard had 7 branches in the UK and over 2000 members of staff.
Always keen to stay ahead of the game, Paywizard has always tried to innovate and we launched our MyPayWizard eWallet which offered a secure, safe and trusted way to pay for digital content online. This was way ahead of its time and before mobile payments had really taken off.
Helping Put Customer Experience First Back in 2010, we began carrying out customer acquisition campaigns via online webchat as well as signing our first online subscription service. We started providing real-time analytics via online interface and not long after had our own mobile app. We alsosigned our first OTT client, NBC Universal as well as the launch of our Subscription, Billing and CRM Platform, Agile.
We secured £3.5 million in funding to grow our business globally and opened an office in Singapore and a Technical Centre in the Philippines. As a result, our client base expanded with our first international client, Azubu as well as our first client is APAC, Asian Vision. We also began assisting NBC Nigeria back in 2015, working alongside our partner Inview to support the Nigerian Digital Switchover. As time went on, our experience showed that no matter what type of business and what content an operators had, if they couldn't provide a good overall customer experience, customers wouldn't stay around for long.
Our Decision Moments Framework Using our knowledge and expertise, in 2016 Paywizard developed and launched our Decision Moments framework. We believe that to win the hearts and minds of consumers, operators must take an approach centred around the customer journey to acquire, retain and grow loyal customer and ensure customers are receiving the best experience possible no matter where they are on the journey. Pay-TV and OTT operators can identify customers during the critical 8 Decision Moments - Find, Join, Consume, Bill, Upgrade, Downgrade, Leave and Win Back - and tailor marketing campaigns and customer engagement strategies to maximise satisfaction. Through predictive models, partnerships and more, we've grown our platform to where it is today and since the launch of Decision Moments, have won 6 awards in a row at 5 industry events for our technology.
It Doesn't Stop Here Now in our 20th year, we are continuing to grow and expand to keep up with the ever-changing pay-TV industry and helping operators provide an excellent customer experience.
To find out more about Paywizard and how we can help you grow your business, do not hesitate to get in touch.
Here's to the next 20 years
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
25 May 2018 Paywizard Through the Years: 20 years on Share 
