Tedial CEO Emilio L. Zapata takes a look at how remote production and virtualisation tools have given a lifeline to the entire broadcast and media community over the past 12 months
By Contributor
Published: February 25, 2021
Tedial CEO Emilio L. Zapata takes a look at how remote production and virtualisation tools have given a lifeline to the entire broadcast and media community over the past 12 months
target=_blank title=Share on LinkedIn class=share-linkedin> Tedial CEO Emilio L. Zapata takes a look at how remote production and virtualisation tools have given a lifeline to the entire broadcast and media community over the past 12 months
https://www.tvbeurope.com/media-management/why-its-time-to-embrace-the-new-digital-age title=Share via Email class=share-email>
It goes without saying that 2020 was a shocking year for global industries across all sectors. Before Covid-19 struck in early 2020, the media industry was already making moves towards remote working practices. There had been some hesitancy in transitioning to digital tools and software services but as countries around the world shut down and governments issued work from home' orders, this transition happened almost overnight. As a result, remote production and virtualisation tools have given a lifeline to the entire broadcast and media community providing the capability to produce programmes, and manage and deliver media remotely, ensuring the safety of colleagues, customers and partners during these unprecedented times.
This is backed up by the IABM's special report in September 2020 Charting the uncharted - Plotting the course for the Media Technology Industry, which advises to prepare for a brave new digital world . The report highlights that lockdowns have driven digital services consumption worldwide while putting the industry's traditional revenue sources under pressure. This is a key factor as it's making media companies accelerate their move to direct-to-consumer business models. The report also shows remote production as the fastest growing technology when creating and producing content. These solutions have proven to work incredibly well and they are here to stay.
Moving forward with these new working methods, media companies are transitioning away from hardware to new software-as-a-service (SaaS) technology. SaaS provides a pay-per-use model, which is a major benefit for broadcasters who can scale operations up and down in relation to busy periods, this is particularly relevant for the sports market. The IABM's report, highlights that this move to direct-to-consumer models is driving a change in mindsets. Media companies are focusing on business and revenue models rather than on technology, which is seen as an enabler . It's radically changing technology investment, with media companies investing more in developing platforms in-house. It's also driving a major generation shift with new digitally native people, who are accustomed to doing things more quickly, virtually and ethically. All this is leading to a re-invention of the role of suppliers from vendors to providers.
Enter iPaaS For the media and entertainment industry Integration Platform-as-a-Service (iPaaS) has an important role to play. iPaaS is a suite of cloud services enabling development, execution and governance of integrations and connecting any combination of on-premises and cloud-based processes, services, applications and data within individual or across multiple organisations. A media-centric iPaaS based solution is designed to support projects requiring high availability/disaster recovery (HA/DR), security, service-level agreements (SLAs) and technical support from the provider.
A Mordor Intelligence Report Cloud TV Market - Growth, Trends and Forecast (2020 - 2025) shows Infrastructure-as-a-service (IaaS) and Platform-as-a-Service (PaaS) as the fastest growing segments of the broader cloud market. The report states that cloud services and IaaS, in particular, are fully embraced by domestic enterprise users; and that the local IaaS market is the first choice of small and medium enterprises to construct IT resources in the fields of gaming, video, and mobile internet.
Adding applications to an organisation requires an open standardised approach. Media-centric iPaaS based solutions are ideal for comprehensively standardising media processing and transactional metadata movements between applications. Additionally, iPaaS provides out-of-the-box critical integration functionality.
It also provides flexibility as applications are integrated with the platform, which can consistently implement media and metadata migration processes between any set of applications. Thus, when updating an application, only its integration with the platform requires updating. iPaaS products provide a much more streamlined solution by standardising how applications are connected in an organisation and how manual processes are automated across applications - even as applications are constantly swapped and added.
We can see that iPaaS is a major component for the industry going forward. A media-centric iPaaS based solution supports an opex model with easy-to-use integration and configurability tools that allow users to change processes and applications quickly and smoothly and be able to adapt and grow as their needs and technologies change in the future. It will be interesting to see how as-a-service' models develop and how the industry moves forward as we settle into this new normal' paradigm.
Deploying a Hybrid Cloud Infrastructure Hybrid cloud is an important part of the remote working mix. Hybrid cloud architecture allows media companies to meet business objectives quickly while maintaining full control of media archives and costs. As part of its September 2020 report, the IABM published a Cloud Adoption Tr
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
Tedial CEO Emilio L. Zapata takes a look at how remote production and virtualisation tools have given a lifeline to the entire broadcast and media community over the past 12 months
