Sony Pixel Power calrec Sony

Why it's time to embrace the new digital age

25/02/2021

Tedial CEO Emilio L. Zapata takes a look at how remote production and virtualisation tools have given a lifeline to the entire broadcast and media community over the past 12 months

By Contributor

Published: February 25, 2021

Tedial CEO Emilio L. Zapata takes a look at how remote production and virtualisation tools have given a lifeline to the entire broadcast and media community over the past 12 months

target=_blank title=Share on LinkedIn class=share-linkedin> Tedial CEO Emilio L. Zapata takes a look at how remote production and virtualisation tools have given a lifeline to the entire broadcast and media community over the past 12 months

https://www.tvbeurope.com/media-management/why-its-time-to-embrace-the-new-digital-age title=Share via Email class=share-email>

It goes without saying that 2020 was a shocking year for global industries across all sectors. Before Covid-19 struck in early 2020, the media industry was already making moves towards remote working practices. There had been some hesitancy in transitioning to digital tools and software services but as countries around the world shut down and governments issued work from home' orders, this transition happened almost overnight. As a result, remote production and virtualisation tools have given a lifeline to the entire broadcast and media community providing the capability to produce programmes, and manage and deliver media remotely, ensuring the safety of colleagues, customers and partners during these unprecedented times.

This is backed up by the IABM's special report in September 2020 Charting the uncharted - Plotting the course for the Media Technology Industry, which advises to prepare for a brave new digital world . The report highlights that lockdowns have driven digital services consumption worldwide while putting the industry's traditional revenue sources under pressure. This is a key factor as it's making media companies accelerate their move to direct-to-consumer business models. The report also shows remote production as the fastest growing technology when creating and producing content. These solutions have proven to work incredibly well and they are here to stay.

Moving forward with these new working methods, media companies are transitioning away from hardware to new software-as-a-service (SaaS) technology. SaaS provides a pay-per-use model, which is a major benefit for broadcasters who can scale operations up and down in relation to busy periods, this is particularly relevant for the sports market. The IABM's report, highlights that this move to direct-to-consumer models is driving a change in mindsets. Media companies are focusing on business and revenue models rather than on technology, which is seen as an enabler . It's radically changing technology investment, with media companies investing more in developing platforms in-house. It's also driving a major generation shift with new digitally native people, who are accustomed to doing things more quickly, virtually and ethically. All this is leading to a re-invention of the role of suppliers from vendors to providers.

Enter iPaaS For the media and entertainment industry Integration Platform-as-a-Service (iPaaS) has an important role to play. iPaaS is a suite of cloud services enabling development, execution and governance of integrations and connecting any combination of on-premises and cloud-based processes, services, applications and data within individual or across multiple organisations. A media-centric iPaaS based solution is designed to support projects requiring high availability/disaster recovery (HA/DR), security, service-level agreements (SLAs) and technical support from the provider.

A Mordor Intelligence Report Cloud TV Market - Growth, Trends and Forecast (2020 - 2025) shows Infrastructure-as-a-service (IaaS) and Platform-as-a-Service (PaaS) as the fastest growing segments of the broader cloud market. The report states that cloud services and IaaS, in particular, are fully embraced by domestic enterprise users; and that the local IaaS market is the first choice of small and medium enterprises to construct IT resources in the fields of gaming, video, and mobile internet.

Adding applications to an organisation requires an open standardised approach. Media-centric iPaaS based solutions are ideal for comprehensively standardising media processing and transactional metadata movements between applications. Additionally, iPaaS provides out-of-the-box critical integration functionality.

It also provides flexibility as applications are integrated with the platform, which can consistently implement media and metadata migration processes between any set of applications. Thus, when updating an application, only its integration with the platform requires updating. iPaaS products provide a much more streamlined solution by standardising how applications are connected in an organisation and how manual processes are automated across applications - even as applications are constantly swapped and added.

We can see that iPaaS is a major component for the industry going forward. A media-centric iPaaS based solution supports an opex model with easy-to-use integration and configurability tools that allow users to change processes and applications quickly and smoothly and be able to adapt and grow as their needs and technologies change in the future. It will be interesting to see how as-a-service' models develop and how the industry moves forward as we settle into this new normal' paradigm.

Deploying a Hybrid Cloud Infrastructure Hybrid cloud is an important part of the remote working mix. Hybrid cloud architecture allows media companies to meet business objectives quickly while maintaining full control of media archives and costs. As part of its September 2020 report, the IABM published a Cloud Adoption Tr
LINK: https://www.tvbeurope.com/media-management/why-its-time-to-embrace-the...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

15/09/2026

IBC 2026: Pixitmedia by DataCore to Showcase Cloud and Connected Production Workflows

At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designe...

15/09/2026

IBC 2026: Quantum Introduces Autonomous Data Management, Dramatically Reducing Storage Costs While Increasing Efficiency and Availability

Quantum Corp. today announced the release of Quantum Autonomous Data Management ...

15/09/2026

PGA Tour Taps Mike Mahar as Chief Technology Officer to Drive Digital, Data, AI Strategy

Former Wyndham Hotels & Resorts technology executive will focus on fan engagemen...

15/09/2026

Creator Sports Network and FAN.live Launch 3D NFL Watch Party for Creators

Creator Sports Network (CSN) and FAN.live have announced a partnership giving CSN's network of more than 2,000 vetted creators access to live 3D NFL broadca...

15/09/2026

IBC 2026 In Review: Our Complete Collection of Video Interviews with Industry Thought Leaders

SVG and SVG Europewere all over the IBC 2026 show floor out in Amsterdam, bringi...

15/09/2026

Rise Announces 2026 Awards Shortlist

Rise WIB has announced the shortlist for the Rise Awards 2026, returning to Troxy in London on Tuesday, November 17. The awards recognize outstanding women, adv...

15/09/2026

Major League Table Tennis Announces 2026-27 Media Distribution Lineup

Major League Table Tennis (MLTT) has announced its media distribution lineup for the 2026-27 season, beginning September 11. Every match will stream live on the...

15/09/2026

Willow Sports to Air 700 Hours of Free Asian Games Coverage for U.S. and Canadian Viewers

Willow Sports has announced it will serve as the exclusive U.S. and Canadian hom...

15/09/2026

Gravity Media to Broadcast MXGP of Australia Championship Finale

Gravity Media has announced it will provide outside broadcast production and technical services for the MXGP of Australia, the finale of the 2026 FIM World Moto...

15/09/2026

Scott Coker and Peter Y. Levin Launch Ki MMA Global MMA Promotion

Co-founders Scott Coker and Peter Y. Levin have unveiled Ki MMA, a new global mixed martial arts promotion launching in the first quarter of 2027. The announcem...

15/09/2026

Sony Announces FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS Super-Telephoto Lenses

Sony Electronics has announced two new G Master super-telephoto prime lenses for...

15/09/2026

Former NEP Group Exec Saeed Izadi Opens The Matrix, Next-Gen Remote Production Center in Singapore

GlobeCast provides facility for AI-power automated production core...

15/09/2026

Gravity Media Set to Deliver 2026 FIM World Motorcross Championship

Gravity Media, a leading global provider of production and content, and media services and facilities, is empowering Tourism and Events Northern Territory (NT) ...

15/09/2026

Audient unveil flagship Horizon interfaces

New Thunderbolt audio interfaces aimed at pro studios Audient's latest announcement sees the company introduce three new high-end audio interfaces desig...

15/09/2026

Sennheiser launch the Spectera SKM handheld

Completes core wireless system line-up The latest addition to Sennheiser's Spectera range is now shipping, completing the core elements of the company&#...

15/09/2026

Schwabe Digital reveal HiFAL 2

High-frequency dynamics plug-in upgraded Schwabe Digital have just released a major free update for their acclaimed high-frequency dynamics processing plug-...

15/09/2026

LUNA 3.0 & UAD Spark Studio from Universal Audio

DAW update launched alongside all-in-one subscription bundle The latest version of Universal Audio's DAW software has just arrived, and has been release...

15/09/2026

Rupert Neve Designs introduce three plug-ins

Three popular hardware units go virtual Rupert Neve Designs are entering the software market in style, with not one, but three of their sought-after hardwar...

15/09/2026

Argo M Powers Cloudbass' Next Generation OB Fleet

When longstanding OB specialist Cloudbass made the decision to expand its fleet to accommodate remote production facilities for a leading UK sports broadcaster&...

15/09/2026

Study: 3 in 4 U.S. TV Viewers Use Smartphones While Watching TV

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Agent TiVo Will Help Track Down Your Show

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Nielsen Marketing Cloud Launches Data Enrichment Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Six Berklee Alumni Win at 2026 Emmy Awards

Six Berklee Alumni Win at 2026 Emmy Awards The recipients were recognized for their contributions to Widow's Bay, Beef, South Park, and Bad Bunny's Su...

15/09/2026

OWC Announces Acquisition of OpenDrives, Expanding Software-Defined Video and Rich Media Storage Management Capabilities

OWC Announces Acquisition of OpenDrives, Expanding Software-Defined Video and Ri...

15/09/2026

Podcast The Vertical Buzz Shot with Blackmagic Pocket Cinema Camera 6K Pro

Podcast The Vertical Buzz Shot with Blackmagic Pocket Cinema Camera 6K Pro Brie Clayton September 14, 2026 0 Comments Production team builds premium p...

15/09/2026

Grass Valley Launches AVORA at IBC2026

Grass Valley Launches AVORA at IBC2026 Brie Clayton September 14, 2026 0 Comments New standalone solution gives production teams everything they need ...

15/09/2026

Brandon Woody Joins Berklee Student Ensemble for Signature Series Concert

Brandon Woody Joins Berklee Student Ensemble for Signature Series Concert The acclaimed trumpeter, composer, and bandleader will lead a Berklee student ensemb...

15/09/2026

IBC2026 Announces IBC Innovation Award Winners

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

IEEE BTS to Host Broadcast Technology Forum at NAB Headquarters

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Huw Mills Joins Technetix as SVP, Global Operations

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

TiVo Introduces Agent TiVo

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Study: Younger Fans Are Watching More Sports Than Ever

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

NFL Melbourne Game Scores 18.5 Million U.S. Viewers on Netflix

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Applications open for Future Leaders Delegation to BitSummit 2027

Applications open for Future Leaders Delegation to BitSummit 2027 15 September 2026 Applications are open for Screen Australia's annual Future Leaders Dele...

15/09/2026

Red Seat Ventures' Supercast Launches Live Streaming, Bringing Real-Time Video and Community to Subscribers

Red Seat Ventures' Supercast Launches Live Streaming, Bringing Real-Time Vid...

15/09/2026

Arqiva recognised with Armed Forces Covenant Silver Award

Arqiva recognised with Armed Forces Covenant Silver AwardPresented to organisations that demonstrate outstanding support for the Armed Forces community -- Sh...

14/09/2026

ESPNs MNF Gets in Tune With Apple Music, Adds Ludacris to In the Air Tonight Open

Lil Baby's Dead Fresh kicks off ESPN's Week 1 Monday Night Football, ...

14/09/2026

ESPN's Monday Night Football Begins Its Super Bowl Run With Year 2 of Flagship, New Tech, and 4K HDR Distribution

With Super Bowl LXI waiting in Los Angeles, ESPN will use the regular season to ...

14/09/2026

Give Me the Backstory: Get to Know Padraic McKinley, the Director of The Weight

By Bailey Pennick One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...

14/09/2026

Sony expand WH headphone line-up

Three new models introduced Sony have just announced the launch of three new pairs of headphones that span their premium, mid-range and entry-level line-ups...

14/09/2026

Audient unveil Horizon interfaces

New flagship Thunderbolt units aimed at pro studios Audient's latest announcement sees the company introduce three new high-end audio interfaces designe...

14/09/2026

Cobalt Digital to Bring New and Enhanced Practical Solutions to Evolving Broadcast Workflows at IBC2026

Cobalt Digital IBC Stand 8.F90 // Journalists: Click to visit Cobalt Highlights...

14/09/2026

TV Tech Unveils Best of Show Winners at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

14/09/2026

TV Skyline Becomes 'World's First Ultrix FR30 Customer

Share Copy link Facebook X Linkedin Bluesky Email...

14/09/2026

Bitmovin AI Scene Analysis Selected by Nine to Enhance it...

Bitmovin, a leading provider of video streaming solutions, has announced that Australia's largest media company, Nine Entertainment (Nine), has deployed Bit...

14/09/2026

Creativepool Annual 2026 Winners Announced

Creativepool Annual 2026 Winners Announced Brie Clayton September 13, 2026 0 Comments The creative industry's Most' awards celebrates another...

14/09/2026

Inside DPA's N-Series at IBC2026: Wireless audio without compromise

At IBC2026, Ren M rch explains how the N-Series combines DPA's renowned microphone technology with a high-performance wireless platform, offering a wide tu...