Tedial CEO Emilio L. Zapata takes a look at how remote production and virtualisation tools have given a lifeline to the entire broadcast and media community over the past 12 months
By Contributor
Published: February 25, 2021
Tedial CEO Emilio L. Zapata takes a look at how remote production and virtualisation tools have given a lifeline to the entire broadcast and media community over the past 12 months
target=_blank title=Share on LinkedIn class=share-linkedin> Tedial CEO Emilio L. Zapata takes a look at how remote production and virtualisation tools have given a lifeline to the entire broadcast and media community over the past 12 months
https://www.tvbeurope.com/media-management/why-its-time-to-embrace-the-new-digital-age title=Share via Email class=share-email>
It goes without saying that 2020 was a shocking year for global industries across all sectors. Before Covid-19 struck in early 2020, the media industry was already making moves towards remote working practices. There had been some hesitancy in transitioning to digital tools and software services but as countries around the world shut down and governments issued work from home' orders, this transition happened almost overnight. As a result, remote production and virtualisation tools have given a lifeline to the entire broadcast and media community providing the capability to produce programmes, and manage and deliver media remotely, ensuring the safety of colleagues, customers and partners during these unprecedented times.
This is backed up by the IABM's special report in September 2020 Charting the uncharted - Plotting the course for the Media Technology Industry, which advises to prepare for a brave new digital world . The report highlights that lockdowns have driven digital services consumption worldwide while putting the industry's traditional revenue sources under pressure. This is a key factor as it's making media companies accelerate their move to direct-to-consumer business models. The report also shows remote production as the fastest growing technology when creating and producing content. These solutions have proven to work incredibly well and they are here to stay.
Moving forward with these new working methods, media companies are transitioning away from hardware to new software-as-a-service (SaaS) technology. SaaS provides a pay-per-use model, which is a major benefit for broadcasters who can scale operations up and down in relation to busy periods, this is particularly relevant for the sports market. The IABM's report, highlights that this move to direct-to-consumer models is driving a change in mindsets. Media companies are focusing on business and revenue models rather than on technology, which is seen as an enabler . It's radically changing technology investment, with media companies investing more in developing platforms in-house. It's also driving a major generation shift with new digitally native people, who are accustomed to doing things more quickly, virtually and ethically. All this is leading to a re-invention of the role of suppliers from vendors to providers.
Enter iPaaS For the media and entertainment industry Integration Platform-as-a-Service (iPaaS) has an important role to play. iPaaS is a suite of cloud services enabling development, execution and governance of integrations and connecting any combination of on-premises and cloud-based processes, services, applications and data within individual or across multiple organisations. A media-centric iPaaS based solution is designed to support projects requiring high availability/disaster recovery (HA/DR), security, service-level agreements (SLAs) and technical support from the provider.
A Mordor Intelligence Report Cloud TV Market - Growth, Trends and Forecast (2020 - 2025) shows Infrastructure-as-a-service (IaaS) and Platform-as-a-Service (PaaS) as the fastest growing segments of the broader cloud market. The report states that cloud services and IaaS, in particular, are fully embraced by domestic enterprise users; and that the local IaaS market is the first choice of small and medium enterprises to construct IT resources in the fields of gaming, video, and mobile internet.
Adding applications to an organisation requires an open standardised approach. Media-centric iPaaS based solutions are ideal for comprehensively standardising media processing and transactional metadata movements between applications. Additionally, iPaaS provides out-of-the-box critical integration functionality.
It also provides flexibility as applications are integrated with the platform, which can consistently implement media and metadata migration processes between any set of applications. Thus, when updating an application, only its integration with the platform requires updating. iPaaS products provide a much more streamlined solution by standardising how applications are connected in an organisation and how manual processes are automated across applications - even as applications are constantly swapped and added.
We can see that iPaaS is a major component for the industry going forward. A media-centric iPaaS based solution supports an opex model with easy-to-use integration and configurability tools that allow users to change processes and applications quickly and smoothly and be able to adapt and grow as their needs and technologies change in the future. It will be interesting to see how as-a-service' models develop and how the industry moves forward as we settle into this new normal' paradigm.
Deploying a Hybrid Cloud Infrastructure Hybrid cloud is an important part of the remote working mix. Hybrid cloud architecture allows media companies to meet business objectives quickly while maintaining full control of media archives and costs. As part of its September 2020 report, the IABM published a Cloud Adoption Tr
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Tedial CEO Emilio L. Zapata takes a look at how remote production and virtualisation tools have given a lifeline to the entire broadcast and media community over the past 12 months
