Professional franchises aren't the only big players in venue construction. From the recent renovations of the University of Kansas's historic Allen Fieldhouse and Georgia Tech's McCamish Pavilion to new buildings sprouting on the campuses of Penn State and the University of Washington, universities are driving the recent boom of venue renovations and new builds every bit as much as the big-league boys.
At SVG's College Sports Summit last week, industry veterans involved in these and many more projects convened to discuss the ingredients of a state-of-the-art college facility.
Alpha Video's Jeff Volk (left) and Van Wagner's Bob Jordan
When dealing with any venue that we find in college sports, the challenge today is that a lot of teams' fan base their loyal demographic, that traditional donor and ticketholder base is getting older, said Jeff Volk, director, Sports & Entertainment Group, Alpha Video. Technology has really become a way where universities can reach out to that next generation of fans.
Technology has long factored into any discussion on fan engagement in the venue. Whether WiFi and DAS networks to keep fans connected on their mobile devices or 1080p-capable control rooms to power center-hung LED displays, renovations and new builds alike are setting aside increasingly larger chunks of their budget for low-voltage technology. However, the plan requires more than just funding.
Technology can't be there for technology's sake, said Robert Jordan, SVP, Van Wagner Sports Group. You can put in all the fiber you want, but, if it doesn't have a defined purpose, why go there?
Jordan has been involved in renovations of University of Washington's Husky Stadium and Alaska Airlines Arena.
Seattle is a phenomenal early-adopter town of technology, but I'll put those two buildings up [against] any other building even on the pro level [in terms of] the technology platforms that we put in place there. The reason they were put in place was to extend the history of the buildings and the brand, he continued. We wanted technology to take a back seat because we wanted the content to extend that history. There has to be a purpose behind it before you start putting the technology in.
The purpose behind adding technology should not solely be to get fans in seats. Rather, universities should aim to enhance the overall fan experience through technology.
Penn State's Jim Nachtman (left) and Michigan State's Rick Church
With Beaver Stadium a 55-year-old building [with] 108,000 seats what's important is that the technology not be the reason that people are there. It's important that it enhances their time there, said Jim Nachtman, director of broadcasting operations, Penn State. With Jeff [Volk]'s help and Sony's help, last year, we added 11-12 cameras to help tell the story of what a game-day experience is like. I think things like adding goal-post cameras to be able to get the guys when they come out on the field, get incredible shots of our student section, and adding a wireless [camera] to our pregame activities were just things that the fans didn't come in expecting but I definitely know that add to that experience.
Challenges of Wireless
In addition to deciding which technologies to install, there must be consensus on how those technologies will be used. While wireless networks may get younger fans through the turnstiles, those fans may not be focused on the field.
You have to have a total department strategy around what you're trying to do as far as new technology, said Rick Church, director of broadcast technology, Michigan State. We're looking at adding wireless technology to our stadium, except our coach says, No, I don't want students sitting next to each other texting during the game. I want them looking down on the field and actually watching the game.' So you have different thought patterns throughout your department, and you have to get all on one page: OK, here's what we want to do, and here's the best way to accomplish it.
Whether college or professional, wireless networks both WiFi and distributed antenna systems are increasingly seen as essential to renovating an old facility or building a new one.
Wireless is essentially the next holy grail in sports because that's what fans want, said Jordan. The fans require a second screen, and every metric out there says that the second screen is ubiquitous. The problem we have is that WiFi is a nascent technology that also has very severe limits in a high-density environment.
Those limitations include handling a variety of wireless formats (those that currently exist and those still to come), preparing for future bandwidth demands, and installing a network in a facility not conducive to WiFi.
Control-Room Evolution
With outlets like ESPN3 and the Big Ten Network, collegiate athletics are getting more television exposure than ever before. The panelists concurred that every venue must be prepared to accommodate a visiting broadcaster.
I think most of the schools in the Big Ten, as well as all the D1 schools around the country, have a pretty basic infrastructure ready for any broadcaster that comes in to plug and play, said Church. The biggest thing you need to do is listen to the broadcaster [when it says,] Next year, we might bring in a 5D show; we're going to need 20 strands of fiber instead of just 10.' Try and be proactive and stay a little bit ahead of the curve as far as new technologies go.
As universities work with networks to determine what base-level infrastructure they need, facility operators must work with the design team to determine what the in-venue technology should accomplish.
What, at the end of the day, are you trying to accomplish to enhance the experience for
Most recent headlines
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
Professional franchises aren't the only big players in venue construction. From the recent renovations of the University of Kansas's historic Allen Fieldhouse and Georgia Tech's McCamish Pavilion to new buildings sprouting on the campuses of Penn State and the University of Washington, universities are driving the recent boom of venue renovations and new builds every bit as much as the big-league boys.
