On the Hardwood: Milwaukee Bucks Leverage NBA Bubble Experience for 2020-21 Slate at Fiserv Forum Courtside Live is keeping fans entertained at home By Kristian Hernandez, Associate Editor Wednesday, February 17, 2021 - 3:36 pm
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The doldrums of 2020 may be in the past, but 2021 is still presenting challenges to in-venue production teams. Now out of the Orlando bubble, NBA organizations are hosting games in their home arenas and navigating the continuing difficulties of the pandemic. Like SVG's At the Ballpark and On the Gridiron series, On the Hardwood will take a look at the hardships, creative ideas, and teamwork of NBA franchises.
NOTE: This video interview was conducted prior to the return of fans on Tuesday, Feb. 16 vs. the Toronto Raptors.
The NBA bubble in Orlando was a four-month stretch unlike any other in sports-video-production history. It not only tested the technological means of the league, but also the fortitude of its participating franchises. One particular organization, the Milwaukee Bucks, took notes while they were in the Sunshine State and is using last summer's blueprint to produce regular seasons contests in Fiserv Forum.
Being on the ground and behind the scenes was an immense help, says Johnny Watson, executive producer, arena & event presentation, Milwaukee Bucks. There were a lot of takeaways from that experience that I brought here.
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When select production teams made their way to Orlando, they understood that they would be producing a different type of event without fans in the building. The scrimmages, play-in games, and postseason tested their creativity, and the environment took some time to get adjusted to.
We went from 17,000 fans to nobody in the building, so it was a shock to the system in a lot of ways, says Watson. We needed to acclimate ourselves and get used to the new forms of cues, timing, and how to communicate with each other. I was able to produce content for 21 other teams, so I spoke with other game directors and learn their philosophies. It was really fascinating to see their thought process on prompts and content.
Not having fans in the stands was the hardest challenge, and in the bubble, these crews were responsible for bringing the energy of a typical playoff game. Working alongside colleagues from other teams, Watson cultivated these skills to bring these contests to life and become familiar with tools that are used in the current regular season. The most notable workflow has been Firehouse Productions' fake crowd noise equipment.
Flashbacks are one of the many elements being played on the videoboard.
It was kind of fun to get to know the people who created that software and implement it with success, he adds. We were lucky enough to have our DJ, DJ Shawna, down there and she was one of four DJs in the bubble. It was a huge learning experience and an incredible success story for the NBA to pull off.
Footage in the Forum: Replays, Flashbacks Populate In-Venue Videoboard Prior to the fan's return on Tuesday night, the Fiserv Forum had a unique production strategy for the first 27 games. Players, coaches, security, and in-venue personnel have been the only viewers inside of the building, and content shown on the videoboard catered to those groups. Aided by Daktronics Systems Technicians Joe Frost and Brin Riley on the technological side and Director, Game Presentation and Sponsorship Activation Pat Longo on a content side, players on the court have been able to see game-related material has been a huge priority.
Our primary goal is to cater to our basketball team, so we've had a lot of meetings with them to discuss our philosophy, says Watson. When it comes to the videoboard, we're pushing an overload of replays. Players are also seeing statistics on displays where we would typically have sponsors. We have more statistics than we've ever had. Just so if the coaching staff needs to see something, more regularly it's there.
Similar to previous seasons, Bucks fans have been the main source of excitement and main audience for entertainment at Fiserv Forum. Packed crowds and antics from spectators have been highlighted during timeouts and pauses in play, and with a large number of seats still remaining empty, the videoboard has become the destination for flashbacks of halftime performances and fan activations.
We'll have one of our hosts do a fun intro, and then roll a video of something that we did in years past, continues Watson. We also have our fans on NBA League Pass that are watching, so we can stream some of these fun things for them, too.
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