ExoLens PRO with Optics by ZEI: Acceory Lenses Now Also Compatible with iPhone 7 Family

OBERKOCHEN/Germany, 09.12.2016.

The three accessory lenses with the new family name ExoLens ¹⁾ PRO with Optics by ZEISS are now also compatible with the iPhone ²⁾ 7 family. The new Edge bracket with six device-specific inlays for the iPhone 6 and iPhone 7 families will be available at camera specialty stores starting at the end of January 2017. The bracket for the iPhone 7 as well as the wide-angle accessory lens are now also available at camera specialty stores.

"We can now confirm the compatibility of the existing accessory lenses for the entire iPhone 7 family in addition to the iPhone 6 family," says Michael Schiehlen, Senior Director of Sales, Marketing and Service in the Camera Lenses division at ZEISS. "The ExoLens PRO with Optics by ZEISS accessory lenses work exclusively with the wide-angle camera on the iPhone ³⁾ 7 Plus. All existing lenses are generally compatible with the iPhone 7 Plus, but due to the built-in 2X telephoto camera on the device, we recommend using the ExoLens PRO Wide-Angle and Macro-Zoom with the iPhone 7 Plus primarily," explains Oliver Schindelbeck, Product Manager at ZEISS. "The technology for these accessory lenses has not changed. The addition of PRO to Optics by ZEISS is just an enhanced product name to better distinguish it from ExoLens' own PRIME line," explains Schiehlen.

The new Edge bracket

The new and compact Edge bracket, which is mounted on the corner of the smartphone, will be available at camera specialty stores beginning at the end of January 2017. The bracket also features a cold shoe mount for attaching additional accessories such as external light sources. "An extra small key ring loop hole makes it possible to affix the mounting solution to a keychain when its not being used," says Schindelbeck.

iPhone 7 bracket and wide-angle accessory lens available la carte

The new iPhone 7 bracket package is now available at camera specialty stores. It also contains inlays for the iPhone 6 and 6s. The bracket also features an integrated standard tripod mount and a cold shoe mount.

The individual wide-angle lens is also now available at camera specialty stores. ExoLens PRO with Optics by ZEISS lenses are also generally available via other sales channels.

iPhone compatibility Product Available at camera specialty stores Prices (USD / euros incl. VAT)

iPhone -6-family

(6, 6s, 6 Plus, 6s Plus) Wide-Angle kit*

Wide-Angle

Telephoto

Macro-Zoom

Bracket**

Edge bracket*** Now

Now

Now

Now

Now

End of January 2017 $199.95 / 219.95

$149.95 / 179.95

$199.95 / 229.95

$149.95 / 179.95

$59.95 / 64.95

$49.95 / 59.95

iPhone 7 Wide-Angle

Telephoto

Macro-Zoom

Bracket**

Edge bracket*** Now

Now

Now

Now

End of January 2017 $149.95 / 179.95

$199.95 / 229.95

$149.95 / 179.95

$59.95 / 64.95

$49.95 / 59.95

iPhone 7 Plus Wide-Angle

Telephoto****

Macro-Zoom

Edge bracket*** Now

Now

Now

End of January 2017 $149.95 / 179.95

$199.95 / 229.95

$149.95 / 179.95

$49.95 / 59.95

* Kit available exclusively for the iPhone -6-family (either 6, 6s kit or 6 Plus, 6s Plus kit)

**Bracket available for the iPhone 6-family and the iPhone 7 (either 6, 6s, 7 or 6 Plus, 6s Plus)

*** Edge has inlays for the following iPhone models: iPhone 6, 6s, 6 Plus, 6s Plus, 7, 7 Plus

**** Due to the built-in 2X telephoto camera on the device, we primarily recommend using the ExoLens PRO Wide-Angle and Macro-Zoom with the iPhone 7 Plus.

$DAM-5A5EB0FDB892C75AC125808400336BE1

<sup>1) ExoLens is a registered trademark of Fellowes, Inc.


2) iPhone is a trademark of Apple Inc.


3) Apple is a trademark of Apple Inc.</sup>


Press Contacts:

J rn Leonhardt

Camera Lenses

Phone: +49 7364 20-4694

Fax:

joern.leonhardt@zeiss.com

Contact for additional ExoLens PRO with Optics by ZEISS sales channels:

Jen Squilla

Phone: +1 305-374-4404 x. 191

jensquilla@maxborgesagency.com

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the optics and optoelectronics industries. The ZEISS Group develops and distributes semiconductor manufacturing equipment, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Semiconductor Manufacturing Technology, Research & Quality Technology, Medical Technology, and Vision Care/Consumer Optics. ZEISS is represented in over 40 countries and operates more than 30 production sites, over 50 sales and service locations and about 25 research and development facilities. In fiscal year 2014/15 the company generated revenue approximating 4.5 billion with around 25,000 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Further information at www.zeiss.com

Consumer Optics

The Consumer Optics business group combines the companys business with camera and movie lenses, binoculars, spotting scopes, hunting optics and planetarium technology. It is represented at the Oberkochen, Wetzlar and Jena sites. The business group is allocated to the Vision Care/Consumer Optics segment. In fiscal year 2014/15 the segment generated revenue of 1.007 billion with around 9,100 employees

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