8K Association Certified Program Now Available for High Performance 8K TVs posted: 02/01/2020
The 8K Association (8KA), the leading cross-industry group promoting growth and harmonization throughout the 8K ecosystem, is pleased to announce that an 8K Association Certified program for 8K TVs is now available for 8K TVs that meet the exacting requirements outlined by the 8K Association. 8K Association Certified TVs feature 4 times as many pixels as standard 4K TVs for impactfully realistic clarity and deliver exceptional contrast and color for striking high dynamic range performance. Member companies of the 8K Association will be able to promote 8K TVs under the 8K Association Certified banner after each TV model's performance criteria is validated by an independent Certification Program Manager. Under this certification program for 8K televisions, TV brands will be able to display the 8K Association Certified logo to consumers to demonstrate the verified high-performance characteristics of each TV model.
For 2020, the 8K Association plans to ramp up its education and industry cooperation activities. With strong membership growth from companies representing all parts of the 8K ecosystem, the 8KA plans a number of initiatives in the year ahead to foster continued growth and awareness of 8K via:
Promotion and certification of 8K TVs with the 8K Association Certified program back by robust compliance validation
Expanded promotional activity for the 8K industry to create cutting edge demos showcasing the maturing nature of 8K products, production workflows, delivery options and display devices
New initiatives to reach consumers to promote the 8K ecosystem wherever people are engaging around high-quality video content.
Facilitate the adoption of higher efficiency 8K streaming technologies.
The 8K Association now counts 5 of the world's leading panel manufacturers as members. According to the 8K Association's estimates, these 5 leading suppliers represent over 70% of the global TV panel manufacturing capacity in 2019. With such strong support for 8K resolution technology among the majority of panel-makers, the momentum behind 8K display growth will continue to increase in the year ahead, ensuring that more consumers will be able to enjoy the performance benefits of an 8K TV in their home in 2020.
Looking ahead, the 8KA expects adoption of 8K in content creation, distribution and home penetration to follow a similar growth pattern as the rapidly successful adoption of 4K over the past several years, with 8K displays leading the way. Companies evaluating the impact of 8K or actively engaged in some aspect of the 8K ecosystem are encouraged to consider joining the 8K Association and helping to create the future.
Phillip Holland, a renowned 8K cinematography pioneer, commented about the release of the new 8K Association Certified program, As a content creator and filmmaker, it is a joy to provide entertainment with such high visual standards to viewers around the world. 8K is much more than a resolution, its about creating a very high-quality viewing medium to present content in the best way possible. Now with the 8K Association Certified logo program, viewers can easily see if they are looking at a television that can accurately deliver that extremely high-quality 8K content.
8K is more than just a logo on a box. A true 8K TV needs to meet various picture quality criteria to deliver a superior viewing experience. The 8K association's test criteria, which includes requirements for peak white and black levels, offers a standardized yet comprehensive means for manufacturers to self-certify the performance of their 8K offerings - to the benefit of the entire TV industry. Mark Henninger - Editor, AVS Forum
With the 2020 Olympic Games in Japan the first major event to be broadcast in 8K barriers to uptake will begin to fall away - Matthew Rubin, Futuresource
About the 8K Association:
The organization's mission is to grow appreciation and awareness of 8K products which will provide an even higher level of enjoyment which is paramount to large screen entertainment. Its activities include development of performance and interface specifications, compliance logo programs, education and coordination with 8K ecosystem developers to help build the 8K market.
The 8K Association (8KA) has quickly grown its membership to now include 22 leading companies at the forefront of deploying 8K content and technology. Its membership constitutes global leadership in consumer electronics, display manufacturing, ingredient technology providers as well as content and distribution. With its membership focused on growth of the 8K ecosystem, the association's activities are coordinated through five active work groups, including: Technology, Marketing, Certification, Content & Distribution, and Legal.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
16/04/2024
If there remains any doubt that the cloud and artificial intelligence are transforming the workflows that drive the Media & Entertainment (M&E) industry, Amazon...
16/04/2024
Evan Jacobs, VP Finishing & Stereo at Marvel Studios, cautioned not to downplay the home entertainment environment too much, noting that it's now hard to bu...
16/04/2024
The age of streaming the opportunity for different viewing habits for many. Entire seasons could be binged whenever you had the time to spare and didn't m...
16/04/2024
LAS VEGAS During a press conference at the NAB Show, ARRI unveiled its ALEXA 35 Live - Multicam System, which is designed to bring the cinematic image quality o...
16/04/2024
ROXi announced that it has partnered with Pearl TV and major U.S. broadcasters to deploy ROXi's FastStream-powered interactive TV channels on the broadcaste...
16/04/2024
U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That's an increase of more than six hours in 2020, ...
16/04/2024
Lawo and Waves Audio have announced that the Waves SuperRack LiveBox hardware server being displayed at the 2024 NAB Show is fully compatible with Lawo's mc...
16/04/2024
At the 2024 NAB Show, Riedel Communications has unveiled its expanded RiCapture ingest solutions line with the addition of RiCapture i8, i44, and i84. Complemen...
16/04/2024
Coles enhanced colour separation, adding shape and depth to the characters through the use of a soft highlight and shadow roll off, and embracing the natural te...
16/04/2024
The Prismatic Company Debuts Strategy for New LightWeave Platform for the Creato...
16/04/2024
Avid to Demonstrate Latest Stream of Innovation at NAB Show 2024 to Drive the Op...
16/04/2024
Paramount Plus has ordered a fourth season of Star Trek: Strange New Worlds, and said the fifth season of Star Trek: Lower Decks will be the final one. Season f...
16/04/2024
Sinclair said that it launched Broadspan, a datacasting platform based on the new ATSC 3.0 broadcast technology....
16/04/2024
LAS VEGAS Byron Allen, founder, chairman and CEO of Allen Media Group, spoke about his bid to acquire Paramount Global at NAB Show April 14. Allen called Para...
16/04/2024
Major station owners are bringing interactivity to broadcast, hoping that will convince consumers particularly younger ones obsessed with TikTok to buy new ...
15/04/2024
(Robin Marshall/Shutterstock for Sundance Film Festival)...
15/04/2024
LONDONDERRY, N.H., April 15, 2024 - L3Harris Technologies (NYSE:LHX) received a $256 million order from the U.S. Army for continued production of the Enhanced N...
15/04/2024
Montreal, Canada - April 15, 2024 - Grass Valley, a pioneer in live production s...
15/04/2024
NEW YORK In a major step forward in the broadcast industry's move to ATSC 3.0, NBCUniversal announced that it is launching personalized broadcast experience...
15/04/2024
LAS VEGAS Ross Video has announced an agreement to acquire Bannister Lake Software (BL Soft), a 31-year old Cambridge, Ontario-based provider of data-driven bro...
15/04/2024
Panasonic has revealed some of its technology that will be used for the broadcast of this summer's Olympic Games and Paralympics in Paris....
15/04/2024
Adobe Previews Breakthrough AI Innovations to Advance Professional Video Workflo...
15/04/2024
Zaxcom NAB Preview - Zaxcom's ZaxConvert Software is Now More Versatile & 10...
15/04/2024
Blackmagic Design Announces New Blackmagic PYXIS 6K
Brie Clayton April 15, 2024
0 Comments
Advanced digital film camera in an incredibly versatile des...
15/04/2024
SmallHD's Free PageOS 6 Update Adds Powerful New Capabilities to All Current...
15/04/2024
SiliconCores patented Common Cathode driver chip delivers frame rates of 240 Hz and a refresh rate of 7680Hz, enabling slow motion, multi-camera view and multip...
15/04/2024
The UK-based virtual studio, sports and events graphics company has appointed Naphtali Cave into a newly created role to drive technical innovation and creativi...
15/04/2024
CBS's daytime panel talk show The Talk will end its run with a shortened 15th season, concluding the show in December, CBS confirmed Friday....
15/04/2024
Season four of Cesar Millan: Better Human Better Dog starts on Nat Geo Friday, A...
15/04/2024
In a notable leap forward for broadcasters planning to monetize their NextGen TV broadcasts, Sinclair has announced the launch of its Broadspan datacasting pl...
15/04/2024
Like a science fiction novel where artificial intelligence is involved in everything people do, the 2024 NAB Show is seeing artificial intelligence, and in part...
15/04/2024
Sustainability was one of the big topics at NAB Show last year, and this year the topic has matured within a media environment during technological and regulato...
15/04/2024
The cloud has offered significant on-demand availability for data storage without direct active management by the user. Increasingly, however, it isn't just...
15/04/2024
At first glance, it might seem a bit odd that the 2024 NAB Show is rolling out a new feature dubbed the Creator Lab....
15/04/2024
As the media and entertainment industry meets again in Las Vegas, NAB Show kicks off the beginning of its second century. Organizers describe an agenda suited t...
15/04/2024
Celebrating its 60th Anniversary this year, Ikegami USA will introduce four new additions to its range of broadcast-quality production equipment at the 2024 NAB...
15/04/2024
Digital Anarchy Debuts Major Update to its AI-Driven Digital Makeup and Skin Ret...
15/04/2024
Grass Valley Showcases Industry-Leading Innovations and Continued Growth Milesto...
15/04/2024
Hitachi Kokusai Demonstrates ST 2110 Studio Production Workflow
Brie Clayton April 14, 2024
0 Comments
To be shown at NAB Show 2024, new Interface Kit...
15/04/2024
Pebble Collaborates with NVIDIA to Bring PRIMA - Pebble's State-of-the-Art S...
15/04/2024
Need a summer job? Love baseball? Interested in finding out about a career in sports management, food service, hospitality and more? The Greenville Yard Gnomes ...
15/04/2024
Tonight on House of Zwide: Isaac asks Bra Zakes for help with any information he...
15/04/2024
Tonight on Skeem Saam: Phomolo threatens Pretty in an attempt to save LehasaDon't miss Monday, 15 April's riveting episode of South African soapie Skeem...
15/04/2024
Tonight on Scandal: Dintle turns to an old friend to assist with her missionDon't miss Monday, 15 April's riveting episode of South African soapie Scand...
15/04/2024
Christianity: Four people who claimed to be JesusChristianity is one of the world's dominant religions, with more than 80% of South Africans following this ...
15/04/2024
House of Zwide: Monday's episode, 15 April 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African w...
8K Association Certified Program Now Available for High Performance 8K TVs posted: 02/01/2020 
