College Hoops and Major League Baseball Lift Smartphone Sports Apps

College Hoops and Major League Baseball Lift Smartphone Sports Apps Sports fans in Arbitron smartphone panel flock to mobile apps to follow their passion on the go -- COLUMBIA, Md., April 25, 2013 /PRNewswire/ -- Use of sports apps by members of the Arbitron Mobile smartphone panel has been climbing steadily since their post-Super Bowl, mid-winter doldrums, thanks to the NCAA Tournament and opening days of the regular season of Major League Baseball.

(Photo: http://photos.prnewswire.com/prnh/20130425/NY01049 )

In the two weeks following the NFL championship game on February 3, use of mobile sports apps by men, age 18 and older in the Arbitron panel, plummeted from 12.9 percent to 10.0 percent.

Starting the week of March 10, as fans starting filling out their brackets for the NCAA Tourney, use of mobile sports apps boomed, reaching 13.7 percent of men, age 18 and older during the week of the Elite 8 and the opening games of Major League Baseball.

Men 35-44 Are the Most Avid Users of Mobile Sports Apps

Its no surprise that sports app users are predominantly male. Slightly more than twelve percent (12.4 percent) of the Persons age 18 and older in the Arbitron Mobile smartphone panel use sports apps; by gender 18.4 percent of the men 18 in the panel use mobile sports apps versus only 6.0 percent of the women 18 . Compared to men, the women who do use sports apps log on for fewer sessions (14.8 per month vs. 32.8 per month) and spend far less time with mobile sports apps (34.4 minutes per month vs. 63.8 minutes per month for men).

Men, age 35-44, are the most avid users of mobile sports apps in the Arbitron Mobile smartphone panel, representing the largest share of users within a demographic 22.8 percent, and the most time spent with mobile sports apps 77.1 minutes per month. Men, age 25-34 who use mobile sports apps, do check in with their app most often 42.1 sessions per month.

Mobile Sports Apps

Men 18

Men 18-24

Men 25-34

Men 35-44

Men 45-54

Men 55

% Using Sports Apps

18.4%

17.0%

16.2%

22.8%

19.2%

17.2%

Time Spent/Month

63.8

60.5

71.7

77.1

47.2

50.0

# of Sessions/Month

32.8

35.8

42.1

35.1

22.1

22.5

LINK:	http://arbitron.mediaroom.com/index.php?s=43&item=879...
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