6 RULES TO LIVE BY Arguably the top priority for media businesses in 2025 is to reduce operational costs. But that's easier said than done when you're faced with increasing content delivery demands for an ever-evolving consumer landscape. Based on our real-world experience working with international media organisations, we've put together six principles to help you save money across the content supply chain.
1. You can't monetise what you can't see. There are vast libraries of unmanaged content running into the 10s of petabytes at a number of the big production labels much of which isn't even available as a browsable version. This media may as well not exist as you can't monetise what you can't see. This is a common situation that's increasing due to the significant M&A activity in the industry where multiple media catalogues have been combined from once separate production and distribution companies. But large volume content management is not an insurmountable problem. The first priority for any content owner or rights holder should be to bring everything under management so that you understand what content is in the library. Connect the MAM to the media, wherever it is, and have it register the material, generate a visible browse version, and hoover up as much metadata as you can find. If there really is no data, a simple microservice program can automatically generate metadata based on the information contained in your filenames. You might be surprised by how far this will take you.
2. Nobody move anything, until you know what it is. An end-to-end media supply chain is not synonymous with the cloud. Your media and the workflows involved in creating, managing and delivering content across various platforms and tools can be controlled and observable whether it's in the cloud, on the ground (on-prem') or any combination of the two. Bringing media under management doesn't mean moving it to the cloud or anywhere else. Once you've registered the assets and made them visible (see point 1 above) you can make an informed, value based, business decision as to where the most appropriate place is for them to be stored. Too often we hear media execs talking about their cloud strategy rather than the business strategy and the cloud' as an outcome whereas it should be viewed as a component - albeit an extremely powerful component of a business objective.
3. Clean as you go. Cloud services can deliver significant flexibility and efficiency. Equally, storing material in cloud storage has accessibility and security benefits. But cloud storage is definitely not the least expensive option. So, if you choose to migrate your content into the cloud, it's worth getting your housekeeping done before you make the move. First understand what you have, what condition it's in, what the likely value is, and what rights you hold. Other simple housekeeping tasks such as material deduplication or identifying minutes of colour black run out from a digitised tape, or camera pointing at ground rushes can also be carried out with the material in situ. The 90's broadcast engineers' joke of operators inadvertently archiving hundreds of hours of colour bars isn't quite so funny when you move from a $10/TB LTO to incrementally priced cloud storage.
For this reason, we tend to support a controlled migration of content and workflows to the cloud rather than the forklift content and sort it out when it gets there' approach.
4. You don't need to shut down existing systems to modernise your operation. Your legacy' systems can, and probably do, still deliver value. There's no need to change your entire technology ecosystem just because you want to introduce new tools, streamline your workflows or take advantage of cloud scale. In a constantly developing technology landscape, the best approach is to integrate, not deprecate. Your MAM orchestration platform should integrate with both legacy and new technologies so that existing systems can continue to deliver value while new tools - such as AI applications - can be readily incorporated into workflows to support ever changing business needs. At Blue Lucy we achieve this by using our BLAM microservice architecture to connect disparate systems and enable a controlled migration to modern workflows.
5. It doesn't matter where the content is. No, really. The actual location of your content should have no bearing on your ability to monetize it. Your MAM should provide easy and uniform access to all your assets, no matter where the ops' team or the media is physically located. On-prem and cloud storage should be viewed interchangeably rather than one being for operations, such as fulfilment, and the other for the safety copy because your MAM knows' where the material is and can be configured to use the most appropriate repository. And, if your operation is all cloud, then the need for a safety copy is moot as the cloud vendor can provide multi-copy resilient storage through simple configuration. 80% of Blue Lucy BLAM deployments are hybrid and use both cloud and ground storage.
6. Start small and work incrementally. Big bang Transformation projects are dead, and good riddance. Big projects cost big money, carry big risk and often end up in big disappointment (when they're not quietly killed). Even the successful ones take a long time to deliver value, and the true RoI rarely moves the needle on the CFO's dashboard, certainly after the long-departed big consultancy company fees are included.
Instead, big projects can be delivered in small steps using modern service-based technology and open APIs. That's why we recommend focussing projects on end-to-end solutions for a thin, horizontal operational slice. This approach proves the technology and the business
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
6 RULES TO LIVE BY Arguably the top priority for media businesses in 2025 is to reduce operational costs. But that's easier said than done when you're faced with increasing content delivery demands for an ever-evolving consumer landscape. Based on our real-world experience working with international media organisations, we've put together six principles to help you save money across the content supply chain.
