Sony Pixel Power calrec Sony

Saving money in the media supply chain

06/02/2025

6 RULES TO LIVE BY Arguably the top priority for media businesses in 2025 is to reduce operational costs. But that's easier said than done when you're faced with increasing content delivery demands for an ever-evolving consumer landscape. Based on our real-world experience working with international media organisations, we've put together six principles to help you save money across the content supply chain.

1. You can't monetise what you can't see. There are vast libraries of unmanaged content running into the 10s of petabytes at a number of the big production labels much of which isn't even available as a browsable version. This media may as well not exist as you can't monetise what you can't see. This is a common situation that's increasing due to the significant M&A activity in the industry where multiple media catalogues have been combined from once separate production and distribution companies. But large volume content management is not an insurmountable problem. The first priority for any content owner or rights holder should be to bring everything under management so that you understand what content is in the library. Connect the MAM to the media, wherever it is, and have it register the material, generate a visible browse version, and hoover up as much metadata as you can find. If there really is no data, a simple microservice program can automatically generate metadata based on the information contained in your filenames. You might be surprised by how far this will take you.

2. Nobody move anything, until you know what it is. An end-to-end media supply chain is not synonymous with the cloud. Your media and the workflows involved in creating, managing and delivering content across various platforms and tools can be controlled and observable whether it's in the cloud, on the ground (on-prem') or any combination of the two. Bringing media under management doesn't mean moving it to the cloud or anywhere else. Once you've registered the assets and made them visible (see point 1 above) you can make an informed, value based, business decision as to where the most appropriate place is for them to be stored. Too often we hear media execs talking about their cloud strategy rather than the business strategy and the cloud' as an outcome whereas it should be viewed as a component - albeit an extremely powerful component of a business objective.

3. Clean as you go. Cloud services can deliver significant flexibility and efficiency. Equally, storing material in cloud storage has accessibility and security benefits. But cloud storage is definitely not the least expensive option. So, if you choose to migrate your content into the cloud, it's worth getting your housekeeping done before you make the move. First understand what you have, what condition it's in, what the likely value is, and what rights you hold. Other simple housekeeping tasks such as material deduplication or identifying minutes of colour black run out from a digitised tape, or camera pointing at ground rushes can also be carried out with the material in situ. The 90's broadcast engineers' joke of operators inadvertently archiving hundreds of hours of colour bars isn't quite so funny when you move from a $10/TB LTO to incrementally priced cloud storage.

For this reason, we tend to support a controlled migration of content and workflows to the cloud rather than the forklift content and sort it out when it gets there' approach.

4. You don't need to shut down existing systems to modernise your operation. Your legacy' systems can, and probably do, still deliver value. There's no need to change your entire technology ecosystem just because you want to introduce new tools, streamline your workflows or take advantage of cloud scale. In a constantly developing technology landscape, the best approach is to integrate, not deprecate. Your MAM orchestration platform should integrate with both legacy and new technologies so that existing systems can continue to deliver value while new tools - such as AI applications - can be readily incorporated into workflows to support ever changing business needs. At Blue Lucy we achieve this by using our BLAM microservice architecture to connect disparate systems and enable a controlled migration to modern workflows.

5. It doesn't matter where the content is. No, really. The actual location of your content should have no bearing on your ability to monetize it. Your MAM should provide easy and uniform access to all your assets, no matter where the ops' team or the media is physically located. On-prem and cloud storage should be viewed interchangeably rather than one being for operations, such as fulfilment, and the other for the safety copy because your MAM knows' where the material is and can be configured to use the most appropriate repository. And, if your operation is all cloud, then the need for a safety copy is moot as the cloud vendor can provide multi-copy resilient storage through simple configuration. 80% of Blue Lucy BLAM deployments are hybrid and use both cloud and ground storage.

6. Start small and work incrementally. Big bang Transformation projects are dead, and good riddance. Big projects cost big money, carry big risk and often end up in big disappointment (when they're not quietly killed). Even the successful ones take a long time to deliver value, and the true RoI rarely moves the needle on the CFO's dashboard, certainly after the long-departed big consultancy company fees are included.

Instead, big projects can be delivered in small steps using modern service-based technology and open APIs. That's why we recommend focussing projects on end-to-end solutions for a thin, horizontal operational slice. This approach proves the technology and the business
LINK: https://bluelucy.com/saving-money-in-the-media-supply-chain/...
See more stories from bluelucy

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

17/09/2025

Fox TV Stations Join Madhive's Local Live Sports Marketplace

NEW YORK Madhive has announced that the Fox Television Stations have joined its Live Sports Marketplace....

17/09/2025

Sony Electronics Partners with Newhouse School at Syracuse University

SYRACUSE, N.Y. Sony Electronics has announced that it is partnering with the Newhouse School at Syracuse University to provide state-of-the-art equipment, hands...

17/09/2025

Roku's First TV Smart Projector Now Available in the U.S.

SAN JOSE, Calif. Roku has announced that the first smart projector using its Roku TV operating system, the Aurzen Roku TV Smart Projector D1R Cube, is now avail...

16/09/2025

SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPN

SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPNThe UConn grad rose from ESPN's mailroom to become one of its most valuable ops leadersBy Bran...

16/09/2025

Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amsterdam

Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amst...

16/09/2025

Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam

Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam By SVG Staff Friday, September 12, 2025 - 17:00 Print This Story The SVG Europe and ...

16/09/2025

Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam

Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam By SVG Staff Saturday, September 13, 2025 - 17:00 Print This Story The SVG Europe and...

16/09/2025

Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam

Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam By SVG Staff Sunday, September 14, 2025 - 17:00 Print This Story The SVG Europe and ...

16/09/2025

Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026

Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026By Jason Dachman, Editorial Director, U.S. Tuesday, September 16, 2025 - 10:15 a...

16/09/2025

VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate Grows

VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate G...

16/09/2025

ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising Communications

ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising C...

16/09/2025

IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From the Show Floor

IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From th...

16/09/2025

Celebramos 10 aos de Viva Latino en Spotify y el xito global de la msica latina

Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la ...

16/09/2025

Celebrating 10 Years of Spotify's Viva Latino Playlist and the Global Rise of Latin Music

A decade ago, Latin music made up just 8% of global Spotify streams. Today, it a...

16/09/2025

Spotify Welcomes Graham Norton and Select VICE Studios Content

Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing...

16/09/2025

One Enterprise, One Mission: Aligning the Supply Chain to the Warfighter

At DSEI 2025, James Dunne of L3Harris Maritime UK chaired a panel on aligning the supply chain to the warfighter, where leaders discussed modernising support fo...

16/09/2025

RTW chooses Calrec as technology partner

Calrec has strengthened its collaboration with audio metering expert RTW by integrating RTW's new TMxCore metering platform across its full range of Argo IP...

16/09/2025

Football and Back-to-School Dynamics Spark First Gains Since April for Traditional TV

College Football Scores Top Telecast in August with 16M+ Viewers on FOX, Followe...

16/09/2025

Index Exchange and Gracenote Team to Enhance Contextual Intelligence in Programmatic Streaming TV

Collaboration marks the first SSP integration of Gracenote IDs, enabling show-le...

16/09/2025

IBC2025 Attracts 43,858 Visitors

AMSTERDAM The organizers of IBC2025 are reporting that 43,858 visitors from more than 170 countries attended the event, which had more than 1,300 exhibitors and...

16/09/2025

Wooden Camera Releases Accessory Collection for FUJIFILMs...

Wooden Camera announces the release of its new Accessory Collection for the FUJIFILM GFX ETERNA 55. The highlights of this collection include vital power soluti...

16/09/2025

AntonBauer Launches Free Cloud Platform for Smarter Batte...

Anton/Bauer, a leading manufacturer of mobile power solutions for broadcast and cinematic equipment, has announced the launch of Anton/Bauer Fleet Management, a...

16/09/2025

Teradek Launches Prism Jetpack - A New Era of 5G Video Co...

Teradek, a leading provider of video transmission and live production solutions, today announced the launch of Prism Jetpack, a groundbreaking 5G video contribu...

16/09/2025

Astera Reinvents Practical Lighting with SolaBulb

Astera, the leader in wireless LED lighting solutions, announces the ultra-versatile SolaBulb. Building on the success of the Astera bulb family, SolaBulb intro...

16/09/2025

TED2025 Relies on Clear-Com and NETGEAR to Power Producti...

As the world gathered at TED2025 to explore the provocative theme "Humanity Reimagined", Clear-Com , supported by NETGEAR networking infrastructure, delivered f...

16/09/2025

Bitfocus Wins IABM Impact Award as Pro AV Changemaker

Bitfocus' Buttons platform celebrated as a catalyst for AV and broadcast convergence Bitfocus has been named winner of the IABM Impact Award Pro AV Chan...

16/09/2025

IABM announces winners of the Inaugural IABM Impact Award...

Record entries and outstanding innovation celebrated at IBC2025 as the MediaTech community honors its leading people, projects and organizations IABM announced...

16/09/2025

SKY Perfect Modernizes Playout-to-Delivery with Harmonic

Harmonic (NASDAQ: HLIT) today announced that SKY Perfect JSAT Corporation (SJC), a leading satellite operator and pay-TV provider in Japan, has partnered with H...

16/09/2025

Telestream Congratulates Sky Group on IBC Innovation Awar...

Telestream congratulates Sky Group, which has been awarded the prestigious IBC Innovation Award for Content Distribution for its MediaMesh platform on Sunday, S...

16/09/2025

SES Partners with Cailabs to Test Next-Generation Laser Communication Technology

Leading space solutions company will use optical ground stations to deliver faster, more secure data from space Luxembourg, September 15, 2025 - SES, a leading...

16/09/2025

ENCO Introduces Raptor Cloud-Based Captioning For Live Streaming Video

NOVI, Mich. ENCO has unveiled Raptor, a cloud-based live streaming captioning encoder that injects the speed, power and reliability of real-time AI capabilities...

16/09/2025

Comcast NBCU and NBCU Local Award $2.5 Million to Nonprofits

NEW YORK Comcast NBCUniversal and NBCUniversal Local have announced that a total of $2.5 million has been awarded in 2025 to 69 nonprofit organizations servicin...

16/09/2025

Martin Euredjian Joins Atomos

AMSTERDAM Martin Euredjian has joined Atomos as director of advanced imaging and will lead innovation for advanced display technology....

16/09/2025

Calrec Unveils 48-Fader Argo M

AMSTERDAM Calrec introduced a 48-faced Argo M and showcased its largest Argo software updates at the recently concluded IBC2025....

16/09/2025

Lawo Unveils HOME Audio Shuffler App

AMSTERDAM Lawo introduced its HOME Audio Shuffler app, a replacement for a traditional baseband audio matrix within an IP-based Dynamic Media Facility, during t...

16/09/2025

77th Emmy Awards on CBS Deliver Largest Audience Since 2021

CBS is reporting that the 77TH Emmy Awards hosted by Nate Bargatze on Sunday Sept. 14 was seen by more than 7.42 million viewers on the CBS Television Network a...

16/09/2025

The AI Makers: NVIDIA Partners in UK Advance Physical and Agentic AI, Robotics, Life Sciences and More

The U.K. is driving investments in sovereign AI, using the technology to advance...

16/09/2025

Meet the Adversaries That Will Clash in 'Rulers of Fortune', a Series Premiering October 29 on Netflix

Back to All News Meet the Adversaries That Will Clash in Rulers of Fortune, a S...

16/09/2025

Would You Take 30 Million Baht from a Dead Person's Account? Everybody Loves Me When I'm Dead' Unveils Main Trailer, Key Art

Back to All News Would You Take 30 Million Baht from a Dead Persons Account? E...

16/09/2025

Netflix Unveils the Official Trailer and Poster for 'She Walks in Darkness', by Agustn Daz Yanes

Back to All News Netflix Unveils the Official Trailer and Poster for She Walks ...

16/09/2025

Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer Behaviors and Trends Across Multiple Platforms

Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer B...

15/09/2025

Get to Know This Fall's Filmmakers Through These 27 Sundance Institute-Supported Titles

Steve Zahn, Winona Ryder, Ethan Hawke, and Janeane Garofalo star in Ben Stiller&...

15/09/2025

aespa and Spotify Invite Fans to Unlock Their Inner Rich Man' With an Immersive MY VAULT Experience

Global K-Pop sensation aespa is redefining what it means to be rich with the r...

15/09/2025

Spotify's Free Experience Is Even Better-Here's How to Make the Most of It

Every day, millions of people around the world turn to Spotify to enjoy the audi...

15/09/2025

Brembo SGL Carbon Ceramic Brakes (BSCCB) successfully expands production capacity by 50% in Germany and Italy to meet rising demand

After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...

15/09/2025

L3Harris Receives Multi-Year Javelin Solid Rocket Motor Contract

A U.S. Marine launches a Javelin shoulder-fired anti-tank missile during a training exercise. (Photo credit: U.S. Marine Corps)...

15/09/2025

TV Tech Unveils Best of Show Winners at IBC 2025

AMSTERDAM TV Tech has named its Best of Show Awards winners for IBC2025, which wraps up today. Entrants were judged by a panel of industry experts on the criter...

15/09/2025

SES SCORE Surpasses 600,000 of Transmission Hours, Delivering 900 Hours of Major Sports Content Daily

Unique sports content orchestration platform builds momentum among SES's cus...