Intelligent storage and integrated creative solutions on the Avid MediaCentral Platform enable collaboration and workflow efficiencies
Avid (Nasdaq: AVID) today announced that Discovery Networks MENA, the Dubai-based division of Discovery Communications, is relying on the Avid MediaCentral Platform to optimize production processes and facilitate creative collaboration.
Discovery Networks MENA opened its Dubai Studio City facility in 2014. It produces approximately 175 hours of local content per year, including cooking shows for Fatafeat, the popular Middle Eastern food channel, while also producing channel branding and localised trailers and promos for international content.
The existing post-production infrastructure was inflexible and incapable of meeting Discovery Networks MENA's evolving needs. Creative staff were working in isolation, while simple repetitive tasks took up too much time. As the system approached end-of-life, the Discovery Networks MENA technical team took the opportunity to select a more flexible, scalable and future-proof solution that would provide the ability to create, distribute and manage content more efficiently and profitably using one single common platform.
The technical team approached Avid, which is installed at many of Discovery's global sites, and was impressed by the significant end-to-end production efficiencies and flexible deployment options that the Avid MediaCentral Platform offers.
We worked closely with Avid to design and implement a comprehensive workflow based on the Avid MediaCentral Platform, said Bassem Maher, technical and IT manager, Discovery Networks MENA. It solves many of our challenges by connecting our operational areas, allowing us to automate time-consuming processes and enabling our creative staff to collaborate. It also has the flexibility to expand and adapt easily as our requirements change.
Avid's comprehensive and creative workflow tools and integrated and efficient platform are on full display at Discovery. Their editors use Avid Media Composer stations to cut programs and trailers, with the addition of the Avid Artist | DNxIO video interface to accelerate hi-resolution workflows from capture to output. Avid NEXIS software-defined scalable storage provides virtual pools of storage, providing easy and simultaneous access to files enabling the Discovery creative team to collaborate in real time. Avid MediaCentral | UX, the cloud-based web front end to the Avid MediaCentral Platform, allows remote access to production assets, including low-res video clips which facilitates quick review and approval by producers in any location with an internet connection. Avid Interplay | Production provides comprehensive production and asset management tools to streamline the production process. The Avid Global Services team designed and installed the new workflow, as well as providing staff training and helping the Discovery team get ready to go to air.
As a whole, the Avid solutions have transformed the way we work, and each component has improved our production process at every stage of the workflow, said Maher. For example, the Avid NEXIS centralized storage has enabled a truly collaborative environment for our editors, allowing them to share files and access projects without interrupting each other's work, while MediaCentral | UX lets producers review and approve content remotely via the cloud, which means they are not tied to the edit suite and can be more productive.
In a competitive market, broadcasters need their content to stand out while keeping budgets under control and maximising productivity, said Jeff Rosica, president, Avid. They also need systems that will easily adapt to future requirements such as moving toward cloud-based workflows. Avid's integrated solutions have enabled Discovery Networks MENA to achieve a production workflow that is streamlined, collaborative and future-proof, allowing them to focus on producing high quality, engaging creative content while saving time and resources.
The new workflow went live in November 2016.
Most recent headlines
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
Back to All News
Inside The Unseen World Of Indian Customs: Netflix Reveals The...
17/12/2025
Back to All News
Netflix announces PAPARAZZI KING: the docu series coming to Ne...
17/12/2025
Back to All News
Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...
17/12/2025
Back to All News
Netflix Welcomes Warner Bros. Discovery Board Recommendation
Business
17 December 2025
Global
Link copied to clipboard
After Careful Revi...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
Intelligent storage and integrated creative solutions on the Avid MediaCentral Platform enable collaboration and workflow efficiencies 
