--
Over the last few years, the cloud has become the de facto way of storing, retrieving and working with applications and data. Within the broadcast sector, innovative individuals are busily improving collaboration and reducing production time by exploiting a range of applications in the cloud, from Dropbox to highly sophisticated video production systems.
However, the ease with which these subscription based applications can be purchased and deployed has resulted in some within IT raising concerns regarding lack of central control and technology fragmentation. But is this concern really warranted?
1. Seek the solution that is right for your business The speed with which cloud based applications are beginning to pervade businesses of every size has taken some organizations by surprise - not least in IT where the ease of deployment and the ability to rapidly exploit innovative applications to meet specific business requirements is a world away from the traditional, extended, on premise deployment model.
It is important to recognize that forward thinking individuals across the business are now actively seeking solutions to address their specific problems. Moreover, they are exploiting free trials to assess the features and functionality; and using the SaaS subscription based model to negotiate directly with vendors.
Cloud based applications are hugely compelling in ensuring organizations are using technology that truly meets business needs. The user led approach does, however, potentially raise concerns for an IT team that has no knowledge of the different systems that have been adopted - or the value of the contracts agreed. So, how should businesses approach the adoption of cloud?
2. Keep the IT department in the loop Ensuring the IT department has oversight of the technology adoption across the organization is essential to realizing the full benefits of these innovative solutions. Furthermore, if IT has both oversight and understanding of the benefits being attained by each department, it becomes far easier to identify other business areas that may benefit - such as the development of a global news portal to transform the speed and effectiveness of news gathering.
It is also a model far preferred by the technology vendors because it provides a single point of contact and discussion for on-going product development and enhancement that can be extremely valuable to both parties. An IT department that has access to all user and departmental feedback about ROI can give a vendor far better insight into on-going product developments that reflect broad, rather than department or genre specific, requirements.
3. Take a proactive approach Given that most broadcasters will already have pockets of cloud deployment across the organization, what is the best way forward for the CTO? Users have actively sought out and embraced these solutions for a reason - and are gaining quantifiable value from the technology.
Taking a proactive approach is key. Sanctioning one cloud based video production solution, and offering it to the organization, with no particular recommendation or forced adoption, and asking for feedback, transforms the entire model. Users perceive the solution to be self-selected because it has not been imposed, while IT has the benefit of central control and visibility, as well as the financial value of a single contract negotiation and a structured agreement.
4. Provide a single location for all footage In addition to achieving financial and corporate control, by avoiding the adoption of multiple cloud solutions the business minimizes the risk of data fragmentation. And this is key. One of the fundamental requirements for any broadcaster is to enable effective, secure sharing of data. From sports and news departments sharing footage of a report about Michael Schumacher, to libraries of expensive background shots and the multiple groups that need access to drama productions - including post production, compliance, marketing, promotions, even other broadcasters in different jurisdictions - providing a single location for all production footage is an essential component of effective cloud utilisation. A fragmented adoption of cloud technologies fundamentally undermines that model and radically reduces the corporate ROI.
In conclusion, although cloud chaos may sound threatening, with the right attitude, it is also a myth. Despite the hype about cloud technologies and the proliferation of true cloud based solutions, broadcaster adoption is still in its infancy. But timing is key: users are showing initiative - they are actively seeking out technologies in the cloud that are delivering value and improving day to day operations. And with the speed of deployment that underpins the cloud model, it is essential to take control today and exploit unprecedented user commitment to innovation and technology change.
There is no need to throw out every instance of unauthorized' cloud deployment - that misses the point and undermines user confidence in IT. Nor is this a model where forced adoption will work. Instead, encouraging users to test out and play with specific cloud technologies and, critically, provide feedback on their viability and value, will enable businesses to truly harness the power of cloud video without compromising IT control.
Related posts:
Streams of Consciousness: Using Video in Corporate Company Marketing Strategies Corporate marketing has finally reached the video age Everyone, it seems, is either streaming video content or believing that some time soon they really should be. In 2013, a Nielson study revealed that almost two...
Top tips: Video killed the radio star but are you killing video? Video is now one of the most important pieces of IP within any major organisations, but many miss out on its potential to enhance brand messaging. In the 1980s, video
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
-- 
