By Jenna
5 June, 2015
Comments Off
Former Nike And ITV Marketeer Edoardo Abis Joins Social TV Pioneers never.no
International sports marketing expert to drive growth in EMEA territory from never.no's MediaCityUK base
Pioneering Social TV specialist never.no has announced the appointment of Edoardo Abis to head up EMEA business development.
Edoardo, or Ed' as he is known throughout the sports and media industry, was previously Head of Business for the Nike-managed Manchester United Soccer Schools (MUSS) coaching experience globally.
During his three and half years in the role he successfully developed and extended the reach of the brand in Europe and Asia as well as creating new consumer and commercial mobile platforms to increase revenues.
Prior to joining Nike, Ed worked for Perform Sports Media - a global sports media business which specialises in the development and distribution of premium sporting content for digital and broadcast platforms.
He also spent several years as the Commercial Manager of Sports Services for ITV where he worked on securing international sponsorship deals, licensing partnerships and the sale of broadcast rights for Arsenal and Liverpool Football Clubs.
In a newly created role Ed will now lead never.no's ambitious growth strategy for Europe, the Middle East and Africa including the sales and marketing of never.no's market-leading social content application STORY.
STORY allows TV producers, creative directors and advertising executives to gather, aggregate manage, render and insert user-generated social content directly into live, as live and pre-recorded TV shows, sponsor breaks and advertising spots.
STORY has already been utilised by many of the world's media owners and channels, including NBC Universal, QVC, Viasat, CBC, Sky, BBC, Al Jazeera, Fox Sports, MTG, Viacom, ITV and MediaCorp, to enhance their programming, increase viewer engagement and drive second screen audience conversations.
In addition, global brands such as Coke, Verizon, Proctor & Gamble, Jeep and Intel have all used STORY to create highly personalised TV ad campaigns which use social content to boost audience interaction and build brand loyalty.
Ed will be based at never.no's office at The Landing at MediaCityUK where he will work closely with never.no's CEO Scott Davies.
Ed said of his appointment: Through my experience of working with global sporting brands over the last 15 years I have seen how social media and peer-to-peer dialogue has transformed the way organisations, products and services are perceived by the public. It's also no longer enough to simply assume your past reputation, or a huge above the line advertising spend, will get you the customers base, market share or the ROI you expect.
That's why the opportunity to work with never.no is so exciting as they have tapped into the public appetite for social shares, selfies and instant conversations and through the STORY application have developed a way to channel this quickly into TV and video broadcasts..
With so many advertisers and TV executives all desperate to find ways to retain a viewer's attention and create points of difference the potential growth for never.no is immense. I'm therefore greatly looking forward to helping them take the STORY product into new markets and territories through my role as the new VP for EMEA.
Scott Davies, CEO of never.no, said: One of never.no's key markets is sports so clearly Ed's background in such a global, popular and multi-billion dollar industry will be very helpful.
However I also believe that his insights into how brands like Nike and Manchester United have adopted new and innovative ways to communicate with their audiences can be applied to other types of businesses and sectors, which is why I'm delighted he has joined the never.no team at this transformational time for the company.
One of Ed's first tasks will be to communicate to existing never.no clients the raft of new features and benefits which have recently been added to the STORY product. These include quicker gathering, filtering and rendering of social content - to allow for almost instantaneous broadcast - and a social response function that allows STORY clients to converse with individual viewers who submit social content to them on either a live chat or automated basis.
For more about never.no, its work or client case studies visit www.never.no
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
By Jenna
