By Jenna
5 June, 2015
Comments Off
Former Nike And ITV Marketeer Edoardo Abis Joins Social TV Pioneers never.no
International sports marketing expert to drive growth in EMEA territory from never.no's MediaCityUK base
Pioneering Social TV specialist never.no has announced the appointment of Edoardo Abis to head up EMEA business development.
Edoardo, or Ed' as he is known throughout the sports and media industry, was previously Head of Business for the Nike-managed Manchester United Soccer Schools (MUSS) coaching experience globally.
During his three and half years in the role he successfully developed and extended the reach of the brand in Europe and Asia as well as creating new consumer and commercial mobile platforms to increase revenues.
Prior to joining Nike, Ed worked for Perform Sports Media - a global sports media business which specialises in the development and distribution of premium sporting content for digital and broadcast platforms.
He also spent several years as the Commercial Manager of Sports Services for ITV where he worked on securing international sponsorship deals, licensing partnerships and the sale of broadcast rights for Arsenal and Liverpool Football Clubs.
In a newly created role Ed will now lead never.no's ambitious growth strategy for Europe, the Middle East and Africa including the sales and marketing of never.no's market-leading social content application STORY.
STORY allows TV producers, creative directors and advertising executives to gather, aggregate manage, render and insert user-generated social content directly into live, as live and pre-recorded TV shows, sponsor breaks and advertising spots.
STORY has already been utilised by many of the world's media owners and channels, including NBC Universal, QVC, Viasat, CBC, Sky, BBC, Al Jazeera, Fox Sports, MTG, Viacom, ITV and MediaCorp, to enhance their programming, increase viewer engagement and drive second screen audience conversations.
In addition, global brands such as Coke, Verizon, Proctor & Gamble, Jeep and Intel have all used STORY to create highly personalised TV ad campaigns which use social content to boost audience interaction and build brand loyalty.
Ed will be based at never.no's office at The Landing at MediaCityUK where he will work closely with never.no's CEO Scott Davies.
Ed said of his appointment: Through my experience of working with global sporting brands over the last 15 years I have seen how social media and peer-to-peer dialogue has transformed the way organisations, products and services are perceived by the public. It's also no longer enough to simply assume your past reputation, or a huge above the line advertising spend, will get you the customers base, market share or the ROI you expect.
That's why the opportunity to work with never.no is so exciting as they have tapped into the public appetite for social shares, selfies and instant conversations and through the STORY application have developed a way to channel this quickly into TV and video broadcasts..
With so many advertisers and TV executives all desperate to find ways to retain a viewer's attention and create points of difference the potential growth for never.no is immense. I'm therefore greatly looking forward to helping them take the STORY product into new markets and territories through my role as the new VP for EMEA.
Scott Davies, CEO of never.no, said: One of never.no's key markets is sports so clearly Ed's background in such a global, popular and multi-billion dollar industry will be very helpful.
However I also believe that his insights into how brands like Nike and Manchester United have adopted new and innovative ways to communicate with their audiences can be applied to other types of businesses and sectors, which is why I'm delighted he has joined the never.no team at this transformational time for the company.
One of Ed's first tasks will be to communicate to existing never.no clients the raft of new features and benefits which have recently been added to the STORY product. These include quicker gathering, filtering and rendering of social content - to allow for almost instantaneous broadcast - and a social response function that allows STORY clients to converse with individual viewers who submit social content to them on either a live chat or automated basis.
For more about never.no, its work or client case studies visit www.never.no
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
By Jenna
